Jimmy Robinson

🎉 Welcome DoubleVerify in joining IAB Hong Kong👏 [New Member Introduction] DoubleVerify https://doubleverify.com/ Business Category: AdTech (Verification) Company Profile: DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com. We are continuously innovating to make digital advertising work better – better for our customers, better for our partners and better for the industry and its ecosystem participants. To do so, it is imperative that we strive to make an impact beyond the solutions we build. We believe that delivering on our corporate social responsibility, equity and sustainability objectives is essential to not only building a better company, but also to driving the success of our customers, partners and shareholders. Target audience: DV powers quality and performance for the world’s largest brands, agencies, marketplaces and publishers. Unique selling proposition & competitive advantages: DV earns and maintains trust through the independence of our platform and the accreditation of our solutions. As we are not party to the media transaction, we have no inherent bias or conflict of interest. Because we have the widest and most comprehensive suite of third-party accredited solutions, DV is trusted by advertisers, marketers and agencies to provide verified data that drives better outcomes. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #technologycompany #newmember #DoubleVerify

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Upcoming Webinar! Today you get priceless insights about Japan Marketing Trend!! How Have You Been in 2024? Recap of 2024 Marketing Trends in Japan so far Date & Time: 27th Jun 2024 (Thu), 11:00AM-12:00NN (CET) Topics: 1. Review of 2023 Predictions 2. Personalization & Personalized Experiences 3. Subscription Plans 4. Boundless EC 5. Immersiveness 6. What to expect in the rest of 2024 and further? For get insights! https://lnkd.in/gg5kmAju

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The latest Sustainable Lifestyle Awareness Survey findings indicate that Japan has a lower awareness of sustainability compared to many other countries worldwide, and it less likely to make purchasing decisions based on sustainability considerations. This is important information when conducting business in Japan. While marketing products with a sustainability focus may be effective in some countries, the same approach might not work as well in Japan. Read more below on some of the survey findings!

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🎯 Get ahead this Q4! At HK Digital, we're all about strategic planning for success during the holiday season. 🗓️ Start early to avoid last-minute rushes. ✅ Ensure data accuracy and effective segmentation. 💡 Use authentic, relatable content. 📊 Build first-party data and optimize campaigns early. 🏆 Maintain your brand identity while offering promotions. Ready to crush your Q4 goals? Let’s make this season your most profitable yet! 🚀 #HKDigital #Q4Strategy #DigitalMarketing #HolidayCampaigns #BlackFriday #Ecommerce #HKD

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