Josh Blumenthal

>>>> 81% of surveyed physicians say corporate reputation influences their perception of medicine value at least moderately. (I can't get 81% of my family to agree to a pizza topping, so this is a staggering number!) Our latest #WEBrandsinMotion health report, "Reputation Rules: Unlocking Physician Prescribing Power," has a TON of fascinating, actionable takeaways for pharmaceutical companies, like the stat above. The full #ReputationRules report is at this link and is very much worth your time: https://lnkd.in/g3VcQzJv Kudos to my WE Communications Global Health colleagues on this powerful report!

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How many times do Communications pros have to be asked to communicate about something when no business decision has been made before we’re seen as business advisors? “We need to say something about X ... " But those same leaders haven't made a business decision in connection to “X.” They don’t know what to say, because they haven’t decided what to do. They just know that the heat is on and they need to say SOMETHING. So we advise on it ... provide a business suggestion looking at it from our best view, encourage the conversations that need to happen, facilitate, show the decision tree at times. Decisions are made. Then we can communicate. - Social Justice Issues - Layoffs - Leadership Changes - Product problems - Operations decisions You name it. Communications professionals (the good ones) are business advisors first, product-producers second. Do you have a story of a time you redirected the “we have to communicate train” to business-decision-making? #communications #corporateCommunications #InternalCommunications #publicRelations

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