Joanna Walling, CEM, DES, PMED

Friends & colleagues, many companies are rather cavalier when using terms such as, All-in-one" or "One-stop-shop," when describing their business model and service. What it boils down to is this; can they stand behind their claims? I am happy to tell you that The Expo Group definitely does! Let me introduce you to ExpoSuite™, our total service package to everything expo related. Decorator & exhibitor services, AI, big data analytics, graphics, logistics, and customer service are just a few of the elements which make up this comprehensive solution. Take a few moments in your day and click on the video below. After you've gotten a glimpse of what we can do, call or email me and we can talk about working together and making your event an even greater #success! #exhibitorservices #tradeshows International Association of Exhibitions and Events (IAEE) PCMA ASAE: The Center for Association Leadership IMEX Meeting Professionals International #meetingsmeanbusiness #ilovetradeshows #bizbash #conventions #decrator

8

Spring conference season is a wrap! Three events, three venues, three cities and dozens of amazing people to pull everything together. A huge thank you to Courtney Jones, Frank Mejia and Gary Zgorski and so many others behind the scenes who made it all come together seamlessly. To all my colleagues who work tirelessly to put together great content, fabulous promotions, supportive sponsors and flawless execution - thank you! A few things I've noticed during these Spring 2024 events: · Content may be king but in 2024, attendees want to network in an organic way to build their contacts and expand their knowledge among peers. Build that networking time into your programming. · Less is more! Less content options are more appealing while still providing actionable takeaways that can be implemented immediately. · Peer-to-peer learning is the key. People want to know what others in the same roles at different companies are doing - what has worked and what hasn't. · Sponsor activations go a long way to making connections. Custom coffee carts and loud spin-the-wheel games for a prize go much further than a tchotchke giveaway. The organizers can get the people to the event but if you want to make connections, you have to go big for big results! It’s time to get creative and make events unforgettable! Now I’m off to start planning for the next one…

34

1 Comment

Most conversations about the use of artificial intelligence in the events industry focus on use cases that improve workforce productivity and performance for repeatable processes. Here are approaches that not only help you but help your event participants implement AI within their own organizations.

1

All #CrowdManagers and #EventProfs need to see this. Not only to see the total chaos of fans rushing through the gates but the amazing way some access the venue through the air-conditioning vents - I kid you not !!! One for your Venue #RiskAssessments and #CrowdManagementPlan especially the security of your venue. #CrowdSafety in Action - NOT !!! 💖 #iLoveCrowds 💖

10

1 Comment

The role of planners within organizations is increasingly crucial. The opportunity to step into this pivotal role is here — are you prepared to jump into it? Join us and Skift Meetings this Wednesday, June 26 at 11 a.m. EST for our webinar on Seizing the Moment: Real-Time Event Data Analysis for Immediate Impact. During the webinar, you'll learn how to: ▪️ Gather essential attendee data at the registration stage ▪️ Monitor attendee behavior and evaluate interest level without invading privacy ▪️ Ensure instant access to leads and their engagement history ▪️ Use AI to analyze attendee data in real time ▪️ Drive the sales pipeline by streamlining data flow to CRMs Register now: https://lnkd.in/eKkFQFTj #eventprofs #eventdata #datainsights

4

🌶️ Hot Take: IMEX #EventProfs Top Secrets to Success No One Ever Tells You 🤫 Along with being one of the most exciting times, IMEX America in Vegas can also be one of the most stressful times of year in the event industry. IMEX America 2024 is the world's largest trade show for the meetings, events, and incentive travel industry. Attendees are there to learn about industry trends, what exciting destination cities have to offer, find out about technology products and services, or for exhibitors it is about finding new business opportunities and connecting with clients. But with all the excitement, don’t lose sight of the fundamentals to attending a successful event like identifying your goals, finding ways to insert joy, and planning to stay comfortable and healthy. Whether you’re a seasoned vet or first timer, here are the things no one ever tells you NEED to know to set yourself up for a great conference. Overpack 🧳 That’s nice that you like to travel carry-on only, but you might want to consider hauling to XL luggage for this one. Between the long days, evening receptions, 5K and other wellness activities, don’t forget to bring some options. There is no awards in life for packing light, so if you can fit it, bring it. Stay Hydrated and Fueled 🍋🥗 Liquid IV, high protein snacks, and a stash of dark chocolate can really help to keep you focused for the long days. Make a plan to get enough water, electrolytes, and calories. My best advice if you can eat a healthy breakfast you are way ahead of the game. Chap stick, water bottle, green juice, salads, and coconut water are all part of the Vegas hydration playbook. Travel Shoes vs Tradeshow Shoes 👟👠 With the amount of walking from hotel to tradeshow to the reception it’s easy to clock a 5K each day. If you can’t wear your sneakers at all times, bring a different pair for business and a pair for the commute on foot. Whether it is flats or joggers, it’s a wonderful thing to have in your bag. Focus on Connection more than Volume 🫂🤝 Whether you’re a hosted buyer trying to book all your required meetings or an exhibitor trying to scan leads, don’t forget to try and have meaningful conversations that are rooted in curiosity. Find the people who you can learn from and connect on a personal level. That is the whole crux of live events. Do some research and put in the effort reach out to your network. Put yourself out there. Have fun and remember that self-care is not just an optional luxury, it is a real strategy to ensure you bring your best self to an event. 🌶️ What other IMEX strategies did no one ever tell you? 🤔

23

23 Comments

📚 Paperback and hardcover 📚 Recently toured our #AMS production facility. Witnessed firsthand how a book comes to life from start to finish. It starts with printing, then moves to trim, bind, cut, cover, and finally shrink wrap before being shipped out. The meticulous process behind each step is truly fascinating! A blend of artistry, skill, and technology goes into every book created. #Books #BehindTheScenes #Bookworm 📖 🪱 #tbt

13