About
Mark Arnold, CCUE, is an acclaimed speaker, brand expert and strategic planner. Mark…
Articles by Mark
-
3 Ways to Think Outside the Box
3 Ways to Think Outside the Box
Creativity is hard. It feels like there are only so many ways to market an auto loan.
3 Comments -
Stop Kicking the Can Down the Road!
Stop Kicking the Can Down the Road!
This is a harsh economic environment for community financial institutions. Deposits are tight.
1 Comment -
What Dog Represents Your Bank or Credit Union Brand?
What Dog Represents Your Bank or Credit Union Brand?
“The dog days of summer.” It’s a popular expression, especially as August fast approaches.
-
Does Your Website Pass the Caveman Test?
Does Your Website Pass the Caveman Test?
Do you remember those old Geico commercials? They proclaimed getting insurance online was so easy “a caveman could do…
-
Turn and Face the Strange
Turn and Face the Strange
Turn and face the strange, ch-ch-changes! Just gonna have to be a different man. – David Bowie, “Changes” June is only…
-
Wash Your "Brand Window"
Wash Your "Brand Window"
Imagine your institution’s brand is a window. If it’s clean, sunlight pours in and you have the visibility to see out…
2 Comments -
Beat Uncertainty with Community Bank and Credit Union Consistency
Beat Uncertainty with Community Bank and Credit Union Consistency
Uncertainty. There’s uncertainty in people’s daily lives.
2 Comments
Activity
-
I’m not much of a haunted house guy, but I’ve chuckled at the “It’s a haunted house but…” trend on social media lately. Any of these resonate with my…
I’m not much of a haunted house guy, but I’ve chuckled at the “It’s a haunted house but…” trend on social media lately. Any of these resonate with my…
Posted by Mark Arnold
-
Here in the South, we have a thing for front porches. There’s nothing better for welcoming friends and neighbors (or spying on them!) than a…
Here in the South, we have a thing for front porches. There’s nothing better for welcoming friends and neighbors (or spying on them!) than a…
Posted by Mark Arnold
-
Earlier today I sent out an email to folks talking about how to finish 2024 strong. (Yes, it’s time to talk year end already!) We highlighted key…
Earlier today I sent out an email to folks talking about how to finish 2024 strong. (Yes, it’s time to talk year end already!) We highlighted key…
Posted by Mark Arnold
Experience
Education
Recommendations received
17 people have recommended Mark
Join now to viewOther similar profiles
Explore more posts
-
Bo McDonald
There are so, so many marketing tools in the marketer’s toolbox available to any competent firm. Asking the right questions, listening to honest answers, and then knowing selectively which tools to pull from the box to provide the right solutions is the job of a true credit union marketing expert. https://lnkd.in/etwGPzK6
-
Dean DeCarlo
Should your #CreditUnion be using Influencers? It depends. While influencer marketing is the flashy topic right now, charter sizes often limit how effectively you can use them. Here's a quick thought: Most influencers have an audience that spans many states, which means you will pay to reach audiences you may not be able to serve. Credit Unions that have full state, multi-state, or national charters will benefit from the partnership because more influencer followers could potentially be new members. If your Credit Union operates under a smaller charter, there's no need to fear. You can still be a part of the excitement. User Generated Content, also known as UGC, presents a promising alternative. It's a fantastic way to create videos that mirror the reels, stories, and short explainer videos you encounter daily. The creator is well versed in creating platform-specific content (Facebook, TikTok, Youtube, Etc.) but does not have an audience to leverage. This means you aren't paying a premium for their audience; you're only paying for their expertise to craft content that can better connect you with your audience. #influencers #ugc
-
Mark Arnold
How do you get an obsession-level member experience? It all starts with how you treat your staff. As Stephen Covey says, "Treat your employees exactly as you want them to treat your best customers." In other words, a memorable member journey comes down to coaching, mentoring and educating your staff. Read more about this topic in my most recent Credit Union Times piece: https://lnkd.in/g3X44P9x #creditunions #memberexperience #memberexperiencetraining #microtraining #salesandservice
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Mark Arnold in United States
-
Mark Arnold
-
Mark Arnold
-
Mark Arnold
Software Development Manager, Software Architect
-
Mark Arnold
Commercial Director | Oil & Energy Expert | Driving Growth & Innovation at Enterprise Products
-
Mark Arnold
547 others named Mark Arnold in United States are on LinkedIn
See others named Mark Arnold