Jim Moran

We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth.  Tune in for a compelling dialogue with jenn lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite.  This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization. Listen via the link in the comments.

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🌟 Elevate your brand visibility with digital billboard advertising! 🌟 Are you ready to expand your reach locally or nationwide? Look no further than @DefiantOnesMarketing for fully customizable plans on digital billboards during peak and off-peak hours. 🌐✨ Say goodbye to long-term commitments with our flexible month-to-month contracts! Don't miss out on the opportunity to amplify your presence. Contact us now and let's boost your brand together. 🚀📈 #digitalmarketing #advertising #DefiantOnesMarketing

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When I started posting on LinkedIn, I didn't know what I was doing. I was just kind of a corporate mouthpiece, or I blindly spam-shared content that my company wanted to promote. And it got me nowhere at all. It wasn't until I started posting the things that really mattered to me that people started paying attention. It wasn't until I started being authentic and taking risks. That authenticity went further than I ever could have imagined. It led to concrete benefits. Because I'd built this following here, I managed to secure my next role without having left the role I was getting laid off from. And it wasn't just any role, it was the *right* role. This is why I'm so excited to do this webinar. I'm teaming up with my former VP of Marketing Natalie Binns to walk through how I built my personal brand on LinkedIn, and the benefits that came from it. We're going past the "algorithm." We're going beyond posting dates and times, or whether you should post every single day without fail. We're going to give you the stuff that actually works. And who knows? Maybe that advice will help you land your next role too. When --> Tuesday, May 28th What time --> 5:30 pm CEST, 4:30 pm BST, 11:30 am EST, 8:30 am PST Where --> https://buff.ly/3WTyxUL How much --> Free See you there? #personalbranding #linkedin #jobseeking #opentowork

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Yesterday, I was honored to be invited to speak about “Building a Brand in the AI Era” at the CMO Alliance Summit in San Francisco. One of the core principles to keep in mind is that there is a big difference between branding and building a brand. I frequently hear clients say things like “we can’t talk about branding in front of my CFO” or “we made an investment in brand last year, but we’ve been told we can’t invest in branding anymore.” That’s fine. You shouldn’t reinvent the wheel every six months. You develop positioning, a visual identity, a brand voice and narrative, and those things are not supposed to change every year. Your branding is most successful when it is used consistently. Brand-building, however, is a different story. If no one is aware of your brand, your performance marketing won’t work. If people don’t perceive your brand in a distinct and positive light, your will have less sales. That is not an opinion. It is a fact. Read Ad Age or ADWEEK and you’ll see that many companies are eliminating the CMO role. Perhaps that’s because many fail to make this distinction. But someone is still leading marketing. Many CMOs are being replaced by Chief Growth Officers or Chief Revenue Officers. Growth marketing differs from brand marketing or performance marketing / demand generation in that it is a *full-funnel approach* to marketing that includes accountability for driving revenue. That includes building awareness, driving consideration, engaging audiences and all the other things that build brand. Except it doesn’t include the word branding. Once you approach brand-building through this full-funnel lens, you can map the customer journey, identify points friction and look at how AI can help resolve them. You can make the case that your data needs to be clean and well structured, and that your martech is properly connected to enable you to harness the power of AI and measure the business outcomes your company needs you to deliver. Many look at AI as something that will allow us to do less. We believe in an approaching AI with an abundance mindset. What more can I do to move my customers through their journey from awareness to purchase? That is how you drive growth in the AI era. And at the end of the day, your CEO and CFO are well aware you can’t drive growth by saving. So, don’t worry about semantics. If you hear that branding is not something to invest in, don’t fight it. Invest in growth.

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Heads up, ALT-NET broadband companies gearing up to partner with a lead supplier—this one’s for you! Choosing the right supplier is like choosing a new smartphone… make the wrong choice and you're stuck with dropped calls and frustration. Here's your quick guide to nailing it: 1. Due Diligence is Key Make sure your potential supplier isn't just good on paper. Check for their affiliations, explore the URLs they use for lead generation, and dig into their third-party collaborations. 2. Quality Over Quantity Every lead should be a verified business or consumer who’s keen on what you offer. We’re talking about bona fide interest only. 3. Instant Gratification Demand that leads land directly into your CRM or email in real time. Speed is of the essence! At switcheroo.co.uk, we’re not just playing the game; we’re setting the benchmarks: ✅ No Bad Apples Guarantee Get a replacement for any dud leads. Our quality control is tighter than a drum. ✅ Thorough Checks Every lead undergoes HLR and TPS verification. Only the finest for you. ✅ ROI Assurance Premium leads that promise and deliver a solid return. ✅ Expert Guidance From data strategy to conversion rate optimisation, we’re here to up your game. ---- Looking for a lead supplier that truly delivers? Slide into my DMs. #leadgeneration #broadband

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Want the 'deets' on our VIP Day Experience at J. Flowers Marketing? Whether you join us virtually, or in person in Palm Springs, we're here to transform your marketing goals into reality. Watch as we share insights on crafting personalized strategies that elevate your impact and set your brand apart. Ready to take the leap? Learn more: https://buff.ly/4d9TxLU * * #VIPDayExperience #MarketingStrategy #JFlowersMarketing

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