“Jillian is an incredible asset to the team, self-motivated and resourceful. Jillian and I work together on various marketing automation projects at Pega. She has a unique ability to keep multiple projects organized, simplify complexity and inspire others to collaborate toward common goals. Jillian's focus is always on the big picture. Additionally, Jillian always finds a way boost team morale and bring the team together. It's always a pleasure working her whether it's a small task or a large project.”
About
As a seasoned B2B tech marketing professional, I bring extensive experience working with…
Contributions
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What are the most effective ways to get noticed by upper management?
In the dynamic realm of B2B tech marketing, concise communication is strategic. Distilling complex concepts resonates with diverse audiences. Building relationships with industry leaders offers insights into market trends and positions marketers strategically. Probing questions about product trajectory and revenue streams foster knowledge. Active listening and feedback enrich interactions. Transparent communication with upper management, keeping them informed of activities and challenges, builds trust. Navigating marketing landscapes requires a blend of clear communication, strategic relationships, and transparency. As we embrace these pillars, we not only drive marketing efficacy but also foster a collaborative journey toward success.
Activity
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🦄 USU team 🇫🇷🇩🇪🇧🇪@ #GartnerSymp #Day2 Feels good to meet with customers and partners at our booth 555 😊 Want to know more about how we tackle…
🦄 USU team 🇫🇷🇩🇪🇧🇪@ #GartnerSymp #Day2 Feels good to meet with customers and partners at our booth 555 😊 Want to know more about how we tackle…
Liked by Jillian Bamforth
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Inspiring kick-off of day 2 @ #gartnersym Arnold Schwarzenegger highlights the importance of having a clear vision, repetition, and humor in…
Inspiring kick-off of day 2 @ #gartnersym Arnold Schwarzenegger highlights the importance of having a clear vision, repetition, and humor in…
Liked by Jillian Bamforth
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Gartner CIO Expo 2024 in Barcelona. We as USU Eléonore Varet, Olaf Diehl, Peter Stanjeck, Julien Roemers stand ready to meet our customers and…
Gartner CIO Expo 2024 in Barcelona. We as USU Eléonore Varet, Olaf Diehl, Peter Stanjeck, Julien Roemers stand ready to meet our customers and…
Liked by Jillian Bamforth
Experience
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Education
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The Wharton School
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I'm advancing my expertise through the prestigious Digital Marketing Certificate program at The Wharton School, mastering the latest strategies and innovations in marketing. This rigorous program is honing my skills in social media, SEO, content strategy, analytics, demand generation and customer engagement.
Guided by world-renowned faculty and industry leaders, I’m engaging with cutting-edge tools and techniques, applying them to real-world projects that challenge me to think critically…I'm advancing my expertise through the prestigious Digital Marketing Certificate program at The Wharton School, mastering the latest strategies and innovations in marketing. This rigorous program is honing my skills in social media, SEO, content strategy, analytics, demand generation and customer engagement.
Guided by world-renowned faculty and industry leaders, I’m engaging with cutting-edge tools and techniques, applying them to real-world projects that challenge me to think critically and strategically. This program is not just expanding my knowledge—it's empowering me to pioneer impactful digital strategies that drive measurable results.
As I progress, I’m developing a unique blend of analytical and creative skills, positioning myself to excel in the ever-evolving digital landscape. This certification reflects my commitment to continuous learning and my drive to deliver transformative marketing solutions that elevate brand visibility and foster deep customer connections. -
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Activities and Societies: American Marketing Association, Public Relations Student Society of America, Executive Board of Ski and Snowboard Club
Licenses & Certifications
Volunteer Experience
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Big Sister
Big Brothers Big Sisters of America
- Present 4 years 10 months
Social Services
Big Brothers Big Sisters of America is a wonderful program that allows children in difficult situations to connect with a role model in their area. This stable connection allows children the chance to express themselves, feel heard and have an adult that they can count on.
Honors & Awards
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Dean's List
Emerson College
Throughout the semester I took the maximum amount of credits possible, and worked extremely diligently, thus earning myself a 4.0 GPA.
Languages
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English
Native or bilingual proficiency
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Spanish
Limited working proficiency
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Italian
Limited working proficiency
Organizations
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Public Relations Society of America
Member
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American Marketing Association
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National scholars
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Recommendations received
4 people have recommended Jillian
Join now to viewMore activity by Jillian
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Excited to head to our Assurant HQ to kickoff our newest Training initiative, with John Mack John Singleton, MBA Gary Mann Donna Jones Melissa Ortiz,…
Excited to head to our Assurant HQ to kickoff our newest Training initiative, with John Mack John Singleton, MBA Gary Mann Donna Jones Melissa Ortiz,…
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Yes, you do need a knowledge base, even with AI. 💡 Why is that? By using AI alone without a strong knowledge base, your responses can quickly…
Yes, you do need a knowledge base, even with AI. 💡 Why is that? By using AI alone without a strong knowledge base, your responses can quickly…
Shared by Jillian Bamforth
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USU Global Product Consulting Summit 🚀 Our entire Product Consulting team gathered for the first time in Freiburg – an incredible opportunity for…
USU Global Product Consulting Summit 🚀 Our entire Product Consulting team gathered for the first time in Freiburg – an incredible opportunity for…
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We're excited to announce our participation in the Heliview Conference in Mechelen, Belgium, on November 19th! Philippe BONAVITACOLA, Deputy…
We're excited to announce our participation in the Heliview Conference in Mechelen, Belgium, on November 19th! Philippe BONAVITACOLA, Deputy…
Liked by Jillian Bamforth
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We are in the Processing Zone on the Lakeside Upper Floor! Please stop by Booth LU-7252! #Feldmeier #StainlessSteel #PackExpo #ManufacturingExcellence
We are in the Processing Zone on the Lakeside Upper Floor! Please stop by Booth LU-7252! #Feldmeier #StainlessSteel #PackExpo #ManufacturingExcellence
Liked by Jillian Bamforth
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Friendly reminder. Distance yourself from those that impede you from your goals, senseless bossyness, don’t share same/similar values, have to walk…
Friendly reminder. Distance yourself from those that impede you from your goals, senseless bossyness, don’t share same/similar values, have to walk…
Liked by Jillian Bamforth
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Some shots from the Women in Sales Event at University of New Hampshire from yesterday. What an empowering group of professionals and students!…
Some shots from the Women in Sales Event at University of New Hampshire from yesterday. What an empowering group of professionals and students!…
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What a wonderful evening at the #ThomaBravo Welcome Dinner for the #ThomaBravoCROSummit. Lots of good conversations in a superbly organized, relaxed…
What a wonderful evening at the #ThomaBravo Welcome Dinner for the #ThomaBravoCROSummit. Lots of good conversations in a superbly organized, relaxed…
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Les responsables IT sont confrontés à un parc informatique et logiciel hétérogène, dans un contexte de transition du monde On-premise vers le SaaS et…
Les responsables IT sont confrontés à un parc informatique et logiciel hétérogène, dans un contexte de transition du monde On-premise vers le SaaS et…
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USU is at CCW Nashville! If you want to experience USU Knowledge Management and see a demo, stop by booth #508! My colleagues are excited to talk to…
USU is at CCW Nashville! If you want to experience USU Knowledge Management and see a demo, stop by booth #508! My colleagues are excited to talk to…
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Our team at Agent3 has just posted the second of a two-part guide on ABM at Scale. If scaling ABM programs is a challenge you're trying to crack, this is a must-read, full of the latest thinking, insights, models and workflows. Part 1 of the Guide covered the '𝙬𝙝𝙖𝙩' of ABM at Scale and '𝙬𝙝𝙮' now the time is right, and Part 2 covers '𝙝𝙤𝙬' to scale ABM programs successfully. Ready to take your ABM strategy to the next level? Check out our Guides now! Part 1 - https://hubs.li/Q02sT8h60 Part 2 - https://hubs.li/Q02sTqfX0 #ABM #MarketingInsights #ABMStrategy #ABMatScale #customeracquisitioncost #customerlifetimevalue #b2bmarketing
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Why Do Accounts Go Cold in ABM Campaigns? They're supposed to be hyper-targeted so how does this happen? In Account-Based Marketing (ABM), losing engagement from a targeted account can be perplexing. Understanding why an account goes cold is key to refining your strategy and preventing future drop-offs. Common Reasons for Disengagement: Irrelevant Content: If the content doesn't resonate, engagement drops. Each piece should be tailored not just to the industry and pain points but to the specific account’s narrative, addressing their unique challenges and needs. Complex Decision-Making: Today’s B2B decision-making committees are larger and more diverse. If your ABM efforts fail to engage all relevant stakeholders, such as the CFO or new departments, your message may miss the mark. Overwhelming Information: Bombarding prospects with too much content can lead to decision paralysis. It's essential to streamline communications to be as relevant and concise as possible. Strategic Adjustments: Personalize Interactions: Ensure that all customer-facing interactions—from sales to marketing—are deeply personalized to enhance relevance and engagement. Simplify the Message: Cut through the noise by delivering clear, impactful messages that facilitate decision-making rather than complicate it. Broaden Your Reach: Consider all the roles in the decision-making process and tailor your messaging to resonate with each stakeholder’s perspective and needs. By addressing these areas, you can keep your targeted accounts warm and receptive, ensuring your ABM strategy delivers the intended results. Hear more on ABM from Kristina Jaramillo, president of Personal ABM, in the full video: https://lnkd.in/giAec4_4 #ABM #AccountBasedMarketing #B2BMarketing #SalesStrategy #CustomerEngagement
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