“Jessica is the GREATEST at what she does! Simply STELLAR!”
About
Mortgage & home lending marketing exec; passionate about applying today's emerging tech…
Activity
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“Playing it safe is risky” - new cartoon and post https://lnkd.in/gduRyihd I’ve always liked this insight from Seth Godin: “If failure is not an…
“Playing it safe is risky” - new cartoon and post https://lnkd.in/gduRyihd I’ve always liked this insight from Seth Godin: “If failure is not an…
Liked by Jessica M.
Experience
Education
Licenses & Certifications
Publications
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Residential Finance Optimizes Sales Process with Leads360
Leads360
[Note: Not author; featured in case study] Residential Finance Corporation Chief Marketing Officer and VP Jessica Manna believes that lead management is a process that should be optimized for continuous improvement to maximize marketing ROI. After implementing [an optimization plan for] Leads360’s lead management solution, Residential Finance saw an immediate 80 percent increase in sales lead conversion rates.
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10 Things You Can Do - TODAY - to Improve Your Relationship with Sales
LeadCritic
How to foster a better, and more collaborative, relationship between marketing and sales to increase transparency, qualitative feedback, and marketing ROI.
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Top 30 [Marketers] Under 30
Direct Marketing News
[Note: not author; featured in article]. DMNews gathered the best and brightest ‘whiz-kids' in the industry to present its first-ever “30 under 30” list -- thirty finalists that were judged on their proven ability to lead teams, initiate change and growth, drive measurable results for companies or clients and deliver fresh insight into the marketing challenges in the direct, database and interactive marketing industry. Topping the list? Jeff Arbour, SVP, North America, the Hyperfactory.
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Courses
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A Guide to Accurate Advertising - From A to Reg Z (Course 4966)
TrainingPro
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Artificial Intelligence ( AI ) Quick-Start for Managers
Udemy
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Artificial Intelligence Foundations: Thinking Machines
LinkedIn Learning
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CD 101: Email Marketing
ClickDimensions
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CD 201: Web Analytics
ClickDimensions
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CD 301: Deploy & Config
ClickDimensions
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CDP Workshop
CDP Institute
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CE: Lead Provider Regulations & Vendor Oversight
Mortgage Bankers Assoc
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CFPB's New Take on RESPA: Understanding Marketing Responsibility in the Current Regulatory Environment
Katten & Temple LLP
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Coach Leadership Program - Phoenix
Ignite Coaching
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Consumer Protection through Accurate and Ethical Advertising
TrainingPro
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DialIQ User & Admin
Velocify
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Duarte VisualStory Workshop
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Explaining TRID to RE Agents
MGIC
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FHA Guideline Changes
REMN Wholesale
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FHA Product Training
Mortgage Bankers Assoc.
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Facebook Advertising
Facebook
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Fast Track to Success: A Primer for New Mortgage Loan Originators
TrainingPro
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Introduction to AI for Business
Udemy
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Lead Conversion for Loan Officers
Xinnix
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Lead Gen Workshop - Instructor
Ignite Coaching
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Lead Manager User & Admin
Velocify
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LinkedIn for Loan Officers
Xinnix
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LinkedIn for Loan Officers
Xinnix
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Mortgage Accounting Series, I - Drilling Into Accounting
Mortgage Bankers Assoc.
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Mortgage Accounting Series, II - Loan Level Accounting
Mortgage Bankers Assoc
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Mortgage Accounting Series, III - Hedging for Accountants
Mortgage Bankers Assoc
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Mortgage Accounting Series, IV - GAAP Reporting
Mortgage Bankers Assoc
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Mortgage Champions (Sales Manager & LO)
Dale Vermillion
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Mortgage Fraud Trends & Schemes
MGIC
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Plugged In - Denver
Ignite Coaching
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Salesforce Admin Beginner
Salesforce
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Salesforce CRM Essentials
Salesforce
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Salesforce Communities Cloud
Salesforce
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Salesforce MarketingCloud
Salesforce
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School of Mortgage Banking I
Mortgage Bankers Assoc
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School of Mortgage Banking II
Mortgage Bankers Assoc
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School of Mortgage Banking III
Mortgage Bankers Assoc
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Securitization and the Secondary Mortgage Market
TrainingPro
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Selling as a Consultant
ProActive Training & Cons
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Six Sigma Black Belt
Ohio State University
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Start to Finish: A Closer Look at the Mortgage Loan Cycle
TrainingPro
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Survey Best Practices
cvent
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TRID: TILA RESPA Integrated Disclosure Webinar
MGIC
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The Complete Loan App
Xinnix
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USPS Mail Best Practices
United States Postal Svc.
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Understanding the FFIEC Final Guidance on Social Media
TrainingPro
Honors & Awards
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HW TECH100
Issued by HousingWire · Jan 2023
Fairway Marketing HUB is a modern, cutting edge learning platform accessed by over 5,000 users every day. With over one million pageviews, 700 videos, exclusive podcasts, and over 250 downloadable guides, loan officers have every tool at their disposal to stay up-to-date on cutting edge sales, marketing, branding, and lead generation techniques to build their business.
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HW TECH100
HousingWire
FairwayFirst (F1) lead generation platform turns a cold lead into a qualified, warm referral increasing lead conversion for retail LOs by 185%. FairwayFirst includes lead generation, contact center service, mobile app, conversion reporting, full suite of training, and account management. In the first 18 months the app has seen 50% participation by Fairway’s loan officers, nine million actions performed on leads, 1,983% increase in lead volume, 183% increase in conversion and 6,500 Funded Loans…
FairwayFirst (F1) lead generation platform turns a cold lead into a qualified, warm referral increasing lead conversion for retail LOs by 185%. FairwayFirst includes lead generation, contact center service, mobile app, conversion reporting, full suite of training, and account management. In the first 18 months the app has seen 50% participation by Fairway’s loan officers, nine million actions performed on leads, 1,983% increase in lead volume, 183% increase in conversion and 6,500 Funded Loans and $1.5 billion in volume.
https://www.housingwire.com/company-profile/fairway-independent-mortgage-corporation/ -
HW Marketing Leader
Housing Wire
HousingWire’s Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. These leaders have a track record of transforming brands, leading teams and driving business results within their industries. Through marketing strategies, campaigns and purpose-driven programs, HW Marketing Leaders are strengthening their brands and building their organizations’ reputations each and every day.
The HW Marketing Leaders make up the best and brightest…HousingWire’s Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. These leaders have a track record of transforming brands, leading teams and driving business results within their industries. Through marketing strategies, campaigns and purpose-driven programs, HW Marketing Leaders are strengthening their brands and building their organizations’ reputations each and every day.
The HW Marketing Leaders make up the best and brightest minds in marketing within housing. -
50 Most Connected Mortgage Professionals
National Mortgage Professional Magazine
Recognizing well-connected networkers and influencers in the mortgage industry.
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2015 40-Under-40: The Next 40 Mortgage Professionals to Watch
National Mortgage Professional Magazine
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2014 40-Under-40: The Next 40 Mortgage Professionals to Watch
National Mortgage Professional
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Achievement in Marketing for Integrated Marketing Campaign
Columbus American Marketing Association
Honorable Mention
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Achievement in Marketing for Online Marketing
Columbus American Marketing Association
Runner Up
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Achievement in Marketing for Social Media
Columbus American Marketing Association
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Achievement in Marketing for Community Relations
Columbus American Marketing Association
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Excellence in Analytics and Modeling (Bronze)
National Center for Database Marketing
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Best [Email Marketing] Automated Series (Auto Responder) (Gold)
MarketingSherpa
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Top 30 [Marketers] Under 30
Direct Marketing News
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HW Woman of Influence
HousingWire
Jessica Manna embodies the essence of innovation and leadership in the mortgage industry. As the Chief Marketing Officer of GO Mortgage, Manna has consistently demonstrated her exceptional ability to drive strategic initiatives, foster meaningful relationships and spearhead impactful marketing campaigns. Her forward-thinking approach has not only elevated the company’s brand presence but has also revolutionized how it connects with clients in an ever-evolving market landscape. Manna’s…
Jessica Manna embodies the essence of innovation and leadership in the mortgage industry. As the Chief Marketing Officer of GO Mortgage, Manna has consistently demonstrated her exceptional ability to drive strategic initiatives, foster meaningful relationships and spearhead impactful marketing campaigns. Her forward-thinking approach has not only elevated the company’s brand presence but has also revolutionized how it connects with clients in an ever-evolving market landscape. Manna’s dedication, creativity and unwavering commitment to excellence make her a true trailblazer.
Manna has been invaluable to GO Mortgage over the past 12 months thanks to her strategic leadership, innovative thinking and measurable impact on key performance indicators. Through Manna’s strategic marketing initiatives, GO Mortgage has experienced a significant increase in revenue over the past year. For example, Manna’s targeted digital marketing campaigns resulted in a 25% increase in lead generation — directly contributing to a corresponding growth in mortgage applications and loan originations. Thanks to Manna, GO Mortgage’s brand awareness metrics have shown a 30% improvement, and the company has solidified its position as a trusted leader in the mortgage industry, as evidenced by a 15% increase in market share within GO Mortgage’s target demographic.
Manna’s focus on enhancing client relationships has also had a measurable impact on satisfaction and retention rates. Customer surveys conducted over the past year indicate a 20% increase in overall satisfaction scores, with a notable improvement in Net Promoter Score (NPS) by 10 points. Additionally, GO Mortgage’s client retention rate has improved by 15% compared to the previous year.
Languages
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English
Native or bilingual proficiency
Organizations
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Microsoft
Partner
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LeadsCouncil
Member
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LendingTree Lender Advisory Council
Member
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Direct Marketing Association
Financial Services Council Member
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Public Relations Society of America
Associate Member
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International Women’s Writing Guild
Member
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