Jessica M.

Fairway Marketing HUB is a modern, cutting edge learning platform accessed by over 5,000 users every day. With over one million pageviews, 700 videos, exclusive podcasts, and over 250 downloadable guides, loan officers have every tool at their disposal to stay up-to-date on cutting edge sales, marketing, branding, and lead generation techniques to build their business.

FairwayFirst (F1) lead generation platform turns a cold lead into a qualified, warm referral increasing lead conversion for retail LOs by 185%. FairwayFirst includes lead generation, contact center service, mobile app, conversion reporting, full suite of training, and account management. In the first 18 months the app has seen 50% participation by Fairway’s loan officers, nine million actions performed on leads, 1,983% increase in lead volume, 183% increase in conversion and 6,500 Funded Loans… Show more

FairwayFirst (F1) lead generation platform turns a cold lead into a qualified, warm referral increasing lead conversion for retail LOs by 185%. FairwayFirst includes lead generation, contact center service, mobile app, conversion reporting, full suite of training, and account management. In the first 18 months the app has seen 50% participation by Fairway’s loan officers, nine million actions performed on leads, 1,983% increase in lead volume, 183% increase in conversion and 6,500 Funded Loans and $1.5 billion in volume.

https://www.housingwire.com/company-profile/fairway-independent-mortgage-corporation/ Show less

HousingWire’s Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. These leaders have a track record of transforming brands, leading teams and driving business results within their industries. Through marketing strategies, campaigns and purpose-driven programs, HW Marketing Leaders are strengthening their brands and building their organizations’ reputations each and every day.

The HW Marketing Leaders make up the best and brightest… Show more

HousingWire’s Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. These leaders have a track record of transforming brands, leading teams and driving business results within their industries. Through marketing strategies, campaigns and purpose-driven programs, HW Marketing Leaders are strengthening their brands and building their organizations’ reputations each and every day.

The HW Marketing Leaders make up the best and brightest minds in marketing within housing. Show less

Recognizing well-connected networkers and influencers in the mortgage industry.

Honorable Mention

Runner Up

Jessica Manna embodies the essence of innovation and leadership in the mortgage industry. As the Chief Marketing Officer of GO Mortgage, Manna has consistently demonstrated her exceptional ability to drive strategic initiatives, foster meaningful relationships and spearhead impactful marketing campaigns. Her forward-thinking approach has not only elevated the company’s brand presence but has also revolutionized how it connects with clients in an ever-evolving market landscape. Manna’s… Show more

Jessica Manna embodies the essence of innovation and leadership in the mortgage industry. As the Chief Marketing Officer of GO Mortgage, Manna has consistently demonstrated her exceptional ability to drive strategic initiatives, foster meaningful relationships and spearhead impactful marketing campaigns. Her forward-thinking approach has not only elevated the company’s brand presence but has also revolutionized how it connects with clients in an ever-evolving market landscape. Manna’s dedication, creativity and unwavering commitment to excellence make her a true trailblazer.

Manna has been invaluable to GO Mortgage over the past 12 months thanks to her strategic leadership, innovative thinking and measurable impact on key performance indicators. Through Manna’s strategic marketing initiatives, GO Mortgage has experienced a significant increase in revenue over the past year. For example, Manna’s targeted digital marketing campaigns resulted in a 25% increase in lead generation — directly contributing to a corresponding growth in mortgage applications and loan originations. Thanks to Manna, GO Mortgage’s brand awareness metrics have shown a 30% improvement, and the company has solidified its position as a trusted leader in the mortgage industry, as evidenced by a 15% increase in market share within GO Mortgage’s target demographic.

Manna’s focus on enhancing client relationships has also had a measurable impact on satisfaction and retention rates. Customer surveys conducted over the past year indicate a 20% increase in overall satisfaction scores, with a notable improvement in Net Promoter Score (NPS) by 10 points. Additionally, GO Mortgage’s client retention rate has improved by 15% compared to the previous year. Show less