Jessica Berger

Don't change a thing! You're an introvert, so what? I don't see LinkedIn asking extroverts to learn "how to talk less" or "how to be more self aware." Rather ask yourself, is your environment conducive to your growth. Always look for new environments (and yes, new people) that resonate with your unique personality and align with your preferred method of communication or relevant work output. But don't force change on you or feed into this narrative that introverts supposedly have it harder when it comes to networking. Extroverts may know how to talk a lot without saying much (aka small talk), but that doesn't mean the connections they make are stronger or any way more meaningful. The struggle is real on both sides of the spectrum.

I've found that being open to calculated risk-taking is crucial. It's about not only generating new ideas but also having the courage to test them rigorously. This means creating a safe space within your team to let them experiment, learn, and adapt swiftly. That is probably the hardest part. The nuance lies in striking a balance between experimentation and strategic focus. While we often embrace the spirit of trial and error, it's essential to ensure that each experiment aligns with our overarching goals. Implementing a strategy that supports a "moving target mentality" helps.

I've found that the most effective strategies go beyond the obvious. Foster a culture of curiosity within your team, encouraging them to question the status quo and explore new ideas fearlessly. Embrace failure as a stepping stone to success. Tap into the power of collaboration, both internally and externally, because great ideas often emerge at the intersection of diverse perspectives. Remember that innovation isn't just about adopting the latest gadget for PR/headline sake; it's about understanding how these tools can solve real problems for your customers.

I've seen many startups misplace and misuse proof points in their pitch decks. And it's tough, I get it. But data, when presented effectively, acts as our north star, guiding us toward informed decisions. But it's not just about drowning in charts and graphs; it's about telling a story through data, revealing trends, and using it as a springboard for innovative solutions. Find few key data points that correlate and underline your argument for why you/your idea. Make it compelling, not overwhelming.

10 slides or 1 minute in an elevator - concise and to the point. If you can master both and your audience walks away knowing exactly what you're pitching and what you want from them - you've done your job.

In the pursuit of a pitch deck that truly leaves a mark, the process of practicing should never be underestimated. Your idea may not be perfect, your business might be pre-seed but you can always practice talking about it. You'll only find what resonates the most when adding new customer success stories or new tweaks to your problem statement. Also, demonstrating your commitment to mastering the pitch process showcases your leadership skills and unwavering dedication to your idea. That tends to be most compelling.