About
TL;DR - no hidden agenda here. genuine, empathetic, transparent, confident, a connector…
Articles by Jeremy
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Humbled, Confused, Fired-up...and Vulnerable
Humbled, Confused, Fired-up...and Vulnerable
By Jeremy Bloom 🌞
Activity
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Meet the MadTech team at #ProgIONY! We’re excited to discuss how we can accelerate your product roadmap with tailored strategy and hands-on…
Meet the MadTech team at #ProgIONY! We’re excited to discuss how we can accelerate your product roadmap with tailored strategy and hands-on…
Liked by Jeremy Bloom 🌞
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August 28 marked the three-year anniversary of Sharp Pen's founding, so I'm embarking on year four in business as an adtech marketing agency…
August 28 marked the three-year anniversary of Sharp Pen's founding, so I'm embarking on year four in business as an adtech marketing agency…
Liked by Jeremy Bloom 🌞
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The layoffs just don't stop :-( Reposting some great sources for finding job listings in the ad tech space because "Everybody works on Monday."…
The layoffs just don't stop :-( Reposting some great sources for finding job listings in the ad tech space because "Everybody works on Monday."…
Liked by Jeremy Bloom 🌞
Experience
Education
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University of Illinois Urbana-Champaign
Activities and Societies: Illinois Student Senate, Sigma Alpha Mu, American Advertising Federation U of I Board member, Taglit-Birthright Israel participant
Publications
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Igniting Innovation At Unprecedented Speeds - Insights From Industry Leaders
COMMPRO
In November 2022, the debut of ChatGPT marked the inception of the artificial intelligence era. CommPRO asked the judges of the 2023 Metaverse 100 to weigh in how do they perceive AI's impact on innovation and as AI speeds up human tasks; how might this affect innovation.
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Kosher Ham's Jewdar Tell-All (via David Berkowitz of 360i)
MediaPost.com
In David Berkowitz's column, Social Media News, he highlighted KosherHam.com's successful use of niche behavioral, contextual, and keyword targeting via social media. In essence, we peeled-back layers of the matzoh ball and opened-up on how to pinpoint and reach an influential demographic.
Other authorsSee publication
Projects
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M100 Awards - Top Technology Innovators (Judge)
https://metaversebusinessconference.com/
The M100 Awards is part of the Metaverse Spectrum Business Conference and PitchFest 2023 and celebrates groundbreaking products and services that embody raw innovation, unique features, and remarkable contributions to the advancement of metaverse technology. The Awards are not limited to the best-selling products; rather, they recognize those that challenge the status quo, offer fresh perspectives, and deliver exceptional results in the…https://metaversebusinessconference.com/
The M100 Awards is part of the Metaverse Spectrum Business Conference and PitchFest 2023 and celebrates groundbreaking products and services that embody raw innovation, unique features, and remarkable contributions to the advancement of metaverse technology. The Awards are not limited to the best-selling products; rather, they recognize those that challenge the status quo, offer fresh perspectives, and deliver exceptional results in the industry.
The winners will be chosen by a panel of esteemed industry judges with extensive knowledge of the artificial intelligence, innovation, and digital leadership. These experts and thought leaders are prominent figures in the digital, AI, and Web3 sectors.
During the judging process, the nominees will undergo a comprehensive evaluation, and the M100 Awards will subsequently unveil the list of winners.
The 2023 M100 Awards aim to highlight exceptional and impactful contributions and acknowledge the efforts of those shaping the future of the exciting digital realm.
AWARDS CATEGORIES
Artificial Intelligence
Augmented Reality
Virtual Reality
Metaverse
Web3 -
University of Illinois: Connecting Students & Alumni in the Windy City
Had the pleasure of moderating and leading a panel, w/ other esteemed alumni in the advertising/marketing/media/tech ecosystem. The themes were on how to get a career in advertising, best ways to network and how to buy, sell, plan and produce media in an ever changing digital world.
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2017 Adobe Symposium - Make Experience Your Business
Bringing Digital and Video Advertising Together
Several hundred leading brands and agencies attended Adobe's annual Symposium in Chicago. I was provided the opportunity to represent Adobe Ad Cloud for an hour long session. I organized, curated and lead a panel w/ leading Fortune 500 brands consisting of both Consumer and B2B lines: 3M and Dr Pepper Snapple Group. These two brands are at the tip of the sword on how they approach programmatic advertising. Topics included: TV fragmentation,…Bringing Digital and Video Advertising Together
Several hundred leading brands and agencies attended Adobe's annual Symposium in Chicago. I was provided the opportunity to represent Adobe Ad Cloud for an hour long session. I organized, curated and lead a panel w/ leading Fortune 500 brands consisting of both Consumer and B2B lines: 3M and Dr Pepper Snapple Group. These two brands are at the tip of the sword on how they approach programmatic advertising. Topics included: TV fragmentation, process of bringing media strategy and operations in-house, importance of creative, data and targeting which lead to discussions on measurement, impact, brand affinity, sales studies, ROI and topical industry trends. -
Brand Innovators - Future of Television: The State of Programmatic TV in 2015
Historically, the planning and buying of TV ads has been a time-consuming, manual process that offers little room for automated optimization. Targeting has been largely focused on age and gender, and scatter buying across disparate local markets has been difficult, but with the help of software, the old rules don’t apply. TubeMogul’s keynote presentation provided a brief overview of the TV ad industry, its current challenges and how industry players are addressing those challenges with software.
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Media Research Club of Chicago
The Media Research Club of Chicago’s 16th Biennial Symposium:
The New Normal: The State of Media, Marketing and Metrics Today
Panelist - discussing Programmatic Video and TubeMogul -
Brand Innovators - Digital Transformation and Managing Innovation
Panel Moderator during the "Digital Video Explosion" session featuring senior leadership from Walgreens, The Kellogg Company and Turtle Wax.
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314 Digital "What is Programmatic?"
Panelist discussing the term "Programmatic" - debunking misconceptions and explaining how it can be used to make advertising planning and buying more efficient.
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Transparent Summit
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Invited, to represent Adobe, as a featured panelist to provide insights and recommendations on the changing MarTech landscape, digital media evolution, consumer privacy, customer journey, and overall online marketing trends to an Executive level audience
Honors & Awards
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The 2021 Adexchanger Awards
AdExchanger
Selected by AdExchanger to be a global judge, and subject matter expert, choosing between the best in class technologies, ad campaigns, marketers, tech providers, publishers, and overall top innovation taking place in AdTech/MarTech over the past yr.
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Adobe Customer Spotlight Award - 2020
Adobe
Globally announced, by the C-suite at Adobe, for leading/managing the team that was recognized and honored for helping Stage Stores/Gordman's with their re-aligned digital media strategy.
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Adobe Customer Spotlight Award - 2019
Adobe
Globally announced, by the C-suite at Adobe, for leading/managing the team that was recognized and honored for helping Enterprise Holdings, a leader in car rentals and sales, expand its use of Adobe Advertising Cloud. Our team helped increase used car sales by gaining deeper insights into customer engagement, w/ TV digital ads, showcasing greater visibility on the value of EHI's media spend and ways to connect with potential customers.
Organizations
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Connected TV Marketing Association
Vice President, Midwest (US Executive Board Member) - pro bono
-The Connected TV Marketing Association (CTVMA) is the global industry trade body of the advertising, media and entertainment sector formerly designed to educate industry professionals in the commmercial opportunities of Connected TV platforms.
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Count it! First official #UpstateAdTech meet up is in the books. Appreciate those of you who showed up, connected, and attempted to eat the massive…
Count it! First official #UpstateAdTech meet up is in the books. Appreciate those of you who showed up, connected, and attempted to eat the massive…
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I have been patiently waiting to share this with the world. We did something BIG! Our acquisition of Hashtag Labs is yet another step towards a…
I have been patiently waiting to share this with the world. We did something BIG! Our acquisition of Hashtag Labs is yet another step towards a…
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We're hiring! If you lives for details, manage complexity for breakfast, love a good timeline, and are driven by making people’s lives and health…
We're hiring! If you lives for details, manage complexity for breakfast, love a good timeline, and are driven by making people’s lives and health…
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...in which I explain how we report *ad impressions by voter name*: (DM me for details, including full data/legal/privacy brief)
...in which I explain how we report *ad impressions by voter name*: (DM me for details, including full data/legal/privacy brief)
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