Jennifer O'Callaghan

Successful marketing requires more than the ability to get your message out quickly. It's the nuanced, often unexpected marketing skills that transform campaigns from being just another voice among the static to an impactful and memorable touchpoint for your audience.   It takes 👇 ● Understanding data: We've heard it before, and it will remain true. Marketers who have a deep understanding of potential customers' behaviors and the success rates of their offerings can set themselves up for long-term success. ● Empathy mapping: Customers care about various topics and product touchpoints that can influence purchasing decisions. Learn your customers' personas, how they can change through a product's lifecycle, and how you can address what matters to them. ● Comfort with new technologies: Remember to continuously evolve alongside the technologies that resonate with different customer segments, especially new generations of consumers.

32

5 Comments

Should your #CreditUnion be using Influencers? It depends. While influencer marketing is the flashy topic right now, charter sizes often limit how effectively you can use them. Here's a quick thought: Most influencers have an audience that spans many states, which means you will pay to reach audiences you may not be able to serve. Credit Unions that have full state, multi-state, or national charters will benefit from the partnership because more influencer followers could potentially be new members. If your Credit Union operates under a smaller charter, there's no need to fear. You can still be a part of the excitement. User Generated Content, also known as UGC, presents a promising alternative. It's a fantastic way to create videos that mirror the reels, stories, and short explainer videos you encounter daily. The creator is well versed in creating platform-specific content (Facebook, TikTok, Youtube, Etc.) but does not have an audience to leverage. This means you aren't paying a premium for their audience; you're only paying for their expertise to craft content that can better connect you with your audience. #influencers #ugc

7

"There's 10 types of CDPs" ... there needs to be more definition around what qualifies as a CDP: It does this ABC thing, or it's NOT a CDP...It does this XYZ thing, or it's NOT a CDP, etc. #cdp #marketing

26

Made for Advertising sites have had a tough year. Google has hit them twice from a rank ability perspective, and as other platforms continue to prioritize helpful, informative content, MFAs will continue to suffer unless they pivot. Check out this article from The Wall Street Journal for more information on this latest messy situation in the marketing industry. Link: https://lnkd.in/gWaudxfP

6

2 Comments