Jen Falasca

If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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Refreshed name, same great hosts, even more insights! Check out this episode of Acxiom's Real Talk about Real #Marketing podcast with our head of Thought Leadership & Research Practice Tammy Ammon. #digitalmarketing #data #martech #adtech #marketingimpact

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🎙️ Excited to unveil my new podcast series, Under the Influence! Join me for candid, unplugged conversations with industry leaders at the intersection of marketing and business strategies. 📅 Our innagural episode features top analysts: 🔹 Maribel Lopez - AI Expert 🔹 Liz Miller - Marketing and CX Expert Join us to explore: 👉 The impact of AI on marketing and business 👉 Emerging trends in 2024 👉 Sustainable growth principles 👉 Brand differentiation strategies #podcast #B2Bmarketing #marketing #AI #brand #GTM #businesstrends

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From team meetings to one-on-one interactions, navigate the importance of mental health at work and reveal the profound impact that clear, empathetic communication has on our #wellbeing. https://ukg.inc/3Kq8XiP

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So much of your strategy relies on the communication of it It’s why we are making proactive efforts to make our naming of things memorable Your internal comms is equally as important as external ⬇️ Like these playbooks ⬇️ 👻 Ghostbusters: A playbook to nurture someone when they ghost a BDR or sales rep or no show a meeting 💨 Need for Speed: A playbook to create velocity in the funnel so things that took 30 days take 10-15 days 🫣 commitment issues: A playbook to drive bottom of funnel engagement for those that aren’t ready for a 1-on-1 demo 👀 Let’s get creepy: a playbook using intent signals and personalization to catch people’s attention Just a few we created 😊 You know what people remember most? The names. You know what they won’t remember? All the details of what it does and even the value it brings to them. Mix the names with some fun gifs and you have a fun, somewhat entertaining way, to help people know your strategy without being proficient in your respective area. It’s often the little things that go a long ways

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