Jeanne Lawlor

Gen Z consumers are shifting the beauty space once again. Read the latest Vox article as MacKenzi Nelson provides insight into the latest rise of self-expression within the beauty space, bold blush.

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Beauty brands are increasingly leveraging their platforms to advocate for change and education. The practice of this marketing avenue is well received by consumers, as 70% state they are likely to buy from brands that take a stand on social and political issues. . . . . #PierceMattiePR #NYC #NewYorkAgency #PRAgency #Marketing #BeautyBrands #Beauty #TikTok #YouTube #SocialMedia #Agency #SocialMediaMarketing #SocialMediaManagement #DigitalMarketing

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The odds are stax-ing up in NUDESTIX favor with this new drop, besties. Stay tuned to find out whether or not we’re blushing over it ☺️💕 💋XO, Bethany Paris Ramsay & Shiri Feldman #nudestix #blush #beautybrands #beautynews #beautylaunch #beautybusiness #indiebeauty #indiebrands #beautynews #beauty

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We needed a creative partner for our pack concept initiative Genuine Awesomeness™, so we teamed up with ThoughtMatter, a New York strategic branding and design studio committed to #workworthdoing. The team, led by Samantha Barbagiovanni and Diana Ross-Gotta, pushed us to think about the possibilities of frozen food. Frozen veggies provide access to healthy food for people who don’t have the resources to stock up at farmer’s market in peak season. Frozen at the peak of freshness, veggies can give anyone nutrients at any time of the year, and for a considerably affordable price. Out of the frozen aisle, ThoughtMatter cooked up the idea of Vegetable Justice, a concept brand that’s “frozen for the people.” Because delicious food should be a right, not a privilege. Finding inspiration in vintage protest signs, ThoughtMatter collaborated with our team on a design world that came to life in a poster aesthetic with a graphic vibe, matte paper feel and bright colors to stand out on shelf. "In partnering with Cog, we were excited to use the Genuine Awesomeness platform to create a brand that disrupts a stagnant CPG category by designing with social change and justice in mind. We freed the pack of bland, stock imagery of frozen veg and instead whole-heartedly leaned into our activism roots. Bold typography, colorways, and imagery demand your attention through a dual-pack, dual-facing structure inspired by protest posters. Cog brought the experience to life through thoughtful finishes and structural details making this pack one you’d be proud to share." —Samantha Barbagiovanni, Design Director In our next post, see how Cog's packaging experts evolved the idea. #cog #thoughtmatter #branding #packagedesign #genuineawesomeness

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Lotsa directors, LPs, Art Directors, Stylists keep hollering for meetups 🤙, but meetings are a straight-up time suck ⏳. Half the day gone, poof 💨. We'd rather grind and get more work 💪. And guess what, that work can come to you! 📈 Don't get it twisted though, not meeting doesn't mean we ain't checking your work 👀. We're always on the lookout for dope directors, our database is popping 📚. We've shot big-budget films and only met the director after winning the job 🎥💸. Now, you might be like, "But meetings help me vibe with the person I'm working with" 🤔. Here's the thing: we've gone into shoots knowing the director's a total asshole 😈. Why? 'Cause the agency loves 'em and we can make bank 💵. So, what do you do to stay on our radar? 📡 Keep sharing your work 📬. Call if you wanna chat 📞. And the time you save not meeting us, use it to hype yourself on social media 📲 or call a few Creative Directors who actually make the decisions. #directors #protip #filmproduction #adfilm #hustling #agencylife #creative #advertising #filmmaking #filmmaker #scriptwriting

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🌟 Exploring Generational Beauty Trends 🌟 Gen Alpha made waves in the beauty aisle earlier this year with adult skincare purchases. As the industry redefines beauty across generations, we caught up with Beto Pino at Vantage Personal Care to delve deeper into this trend. Beto highlighted the rapid evolution of cross-generational beauty and emphasised the importance of brands and suppliers meeting diverse consumer needs. During our discussion, we explored how brands can utilise Vantage's sustainable hero products to engage customers and build relationships. These products leverage sustainable claims, maximise efficiency, and offer a delightful sensorial experience. 💄✨ #BeautyAcrossGenerations #GenAlpha #SkincareInnovation https://lnkd.in/eyC8RxeS

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Instead of making vague sustainability claims, brands must track and show their work toward targets to effect change, including reporting about missed timelines. Watch this chat with Source Fashion and Source Home & Gift about true transparency: https://bit.ly/4bu7rIG

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