Jay Parsons

Don't overthink this. Just talk with people in different roles and from different backgrounds, and learn from them. It really isn't that complicated.

Good presenters don't just talk. They listen and learn, then incorporate those learnings into future presentations. Data people have access to great data, which is a big plus, but you have to supplement that with on the ground intel to be taken seriously.

You can't guarantee anything, but you can simply use reputable sources and provide useful and practical analysis from it. Don't overthink it.

Too often, market research reports are lengthy data dumps summarized by a bland write-up that could easily be written by an AI writing tool. It's too often all about fitting the template. Great market research adapts the template to fit the most relevant content. Focus on what's most important, what's most interesting and what's most fresh/new. Narrow the scope to specific topics rather than trying to cover everything. Then use an appendix as a data dump for everything that doesn't belong up front.