Jared Zlotnick

On the spectrum of Excitement around emerging tech, Responsible AI leader Mia Shah-Dand, perhaps charts as "Cautiously Optimistic." In our Optionality Webinar discussion last week she offers up her perspective on where the opportunity behind AI lies (Hint: We are not there yet). #AI #AIskilling #FutureOfWork

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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CMOs are increasingly seeking to invest their marketing dollars in a manner that reflects their brand's values. Pinterest makes that possible. Launched today, our latest ESG Impact Report showcases how we're continuing to protect the people we serve and the planet we share. Whether that's pay equity for our employees, inclusive AI features for our users, or industry-leading policies against climate misinformation, we're working hard to ensure we're putting people and planet right up there with profit. Dive into the details: impact.pinterest.com

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Perhaps because we turn to #Search everyday, it’s hard to remember how Google has evolved with every technological leap, transforming how information is discovered. In the #mobile era, we helped people to find results about the world around them, using better context, location awareness, and real-time information. Then, accelerations in natural language processing made it possible to use your voice to ask questions. And in a region as visual-first as Asia-Pacific, the ability to search what you see with Google Lens has been transformative. At #GoogleIO we shared how #AI is helping you search in new ways, including longer, more complex questions and even the ability to use your voice to ask questions about video. AI Overviews is our latest experiment. Using generative AI, Search can give you a quick overview of a topic together with links to go deeper. Early feedback to this experiment has been positive: people who’ve used AI Overviews use Search more, and are more satisfied with the results. Look out for it when AI Overviews rolls out to more places in the coming months. For more details on how we’re approaching Search with Gemini, take a look here:

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To get a first hand account of how the role of the CMO continues to shape-shift, I sat down with Chief Growth and Disruption Officer at Xerox, Deena LaMarque Piquion and Global President of EssenceMediacom, Kristin Gower to hear their thoughts on the subject. Our conversation ranged from changing titles to AI and everything in between. Three insights that might ring true for you: 1. CMO as Growth Orchestrator –  We saw this last year with EssenceMediacom's research too: With an expanded remit, CMOs are now responsible for multifaceted, data-driven strategies and the ability to scale initiatives quickly and globally. 2. Tracking Brand Health and Customer Insights to Drive Growth – Using brand studies and NPS surveys to understand strengths and focus areas, particularly targeting emerging decision-makers, to identify growth opportunities and refine engagement tactics. 3. Redefining the B2B Marketing Playbook with Emotion – Adopting a more human and playful approach, using platforms like TikTok to engage younger buyers, and aligning with digital transformation trends for more relatable and impactful messaging. Full scoop here: https://lnkd.in/eZjhffm9

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Need some clarity on complex ad-tech and data collaboration topics? We can help with that! "Here's the deal...," a new short-video series from LiveRamp, will help demystify the tangle of technical concepts and solutions that every marketer should be familiar with today. I think you'll find them useful. Share with your network and let me know what you think!

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