About
I'm a digitally savvy, global business development and marketing executive with…
Articles by Jamie
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Why Your Business Feels Like Groundhog Day
Why Your Business Feels Like Groundhog Day
By Jamie Gutfreund
Contributions
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What are the most effective digital channels for building brand awareness?
Creator marketing has become the preferred term due to the recognition of value beyond the number of followers. Creators as a channel are an effective strategy in a number of ways including their ability to deliver platform-native content as a production strategy. They know their audience (your audience) better than you do and if you build the right type of partnership, creators can share insights that build awareness and can inform product development and future marketing strategies.
Activity
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Remember Colin Kaepernick? The guy Nike thought they were "empowering" with his story but where they kept all the profit? Well, he's just…
Remember Colin Kaepernick? The guy Nike thought they were "empowering" with his story but where they kept all the profit? Well, he's just…
Liked by Jamie Gutfreund
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Mischief @ No Fixed Address pitches. To be clear. But we do not pitch a lot. We believe that what we say “yes” to shapes us, but what we say “no”…
Mischief @ No Fixed Address pitches. To be clear. But we do not pitch a lot. We believe that what we say “yes” to shapes us, but what we say “no”…
Liked by Jamie Gutfreund
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With all eyes on Paris tomorrow, we're proud to announce our latest work for Progressive Insurance featuring the one and only Dr. Rick…
With all eyes on Paris tomorrow, we're proud to announce our latest work for Progressive Insurance featuring the one and only Dr. Rick…
Liked by Jamie Gutfreund
Experience
Education
More activity by Jamie
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In one week, "Love Island USA" reached 1.1 billion minutes streamed. This is just behind "House of the Dragons", a show with a $20 million budget…
In one week, "Love Island USA" reached 1.1 billion minutes streamed. This is just behind "House of the Dragons", a show with a $20 million budget…
Liked by Jamie Gutfreund
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With so much happening at the White House in this particular presidential election year, I'm genuinely impressed and encouraged to see the commitment…
With so much happening at the White House in this particular presidential election year, I'm genuinely impressed and encouraged to see the commitment…
Liked by Jamie Gutfreund
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Just signed one of my all-time health heroes to Mighty Pro on Mighty Networks. 😱 The momentum coming out of July is phenomenal.
Just signed one of my all-time health heroes to Mighty Pro on Mighty Networks. 😱 The momentum coming out of July is phenomenal.
Liked by Jamie Gutfreund
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Social media has transformed brand-consumer relationships, reshaping the dynamics and redefining brand strategies. Collaboration with creators and…
Social media has transformed brand-consumer relationships, reshaping the dynamics and redefining brand strategies. Collaboration with creators and…
Liked by Jamie Gutfreund
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Excited to share TikTok's What's Next 2024: In Action! As a follow-up to our annual trend report, this midyear progress check dives deep into how our…
Excited to share TikTok's What's Next 2024: In Action! As a follow-up to our annual trend report, this midyear progress check dives deep into how our…
Liked by Jamie Gutfreund
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Google's cookies announcement isn't the week's big news; Oracle's $115 million privacy settlement is. 👇🏼 This week's most important news headline…
Google's cookies announcement isn't the week's big news; Oracle's $115 million privacy settlement is. 👇🏼 This week's most important news headline…
Liked by Jamie Gutfreund
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