About
I'm a digitally savvy, global business development and marketing executive with…
Articles by Jamie
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Why Your Business Feels Like Groundhog Day
Why Your Business Feels Like Groundhog Day
By Jamie Gutfreund
Contributions
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What are the most effective digital channels for building brand awareness?
Creator marketing has become the preferred term due to the recognition of value beyond the number of followers. Creators as a channel are an effective strategy in a number of ways including their ability to deliver platform-native content as a production strategy. They know their audience (your audience) better than you do and if you build the right type of partnership, creators can share insights that build awareness and can inform product development and future marketing strategies.
Activity
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If you're not sick of the VidCon recap posts yet... Here are my thoughts after my third VidCon! I find VidCon very useful (and fun!) GREAT for…
If you're not sick of the VidCon recap posts yet... Here are my thoughts after my third VidCon! I find VidCon very useful (and fun!) GREAT for…
Liked by Jamie Gutfreund
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Magnum Icecream featured in Vogue Business as one of the brands leading in Creator space, in a world where creators hold the keys to super fans. An…
Magnum Icecream featured in Vogue Business as one of the brands leading in Creator space, in a world where creators hold the keys to super fans. An…
Liked by Jamie Gutfreund
Experience
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Education
More activity by Jamie
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Slow clapping Wimbledon's TikTok team for THIS video 👏 Target audience = REACHED 😂 Antler Social #tiktokagency #tiktok #tiktokmarketing…
Slow clapping Wimbledon's TikTok team for THIS video 👏 Target audience = REACHED 😂 Antler Social #tiktokagency #tiktok #tiktokmarketing…
Liked by Jamie Gutfreund
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‘Make History’. It invokes feelings of inspiration, aspiration and symbolises the big wins, and the pivotal industry milestones, but ‘Make history’…
‘Make History’. It invokes feelings of inspiration, aspiration and symbolises the big wins, and the pivotal industry milestones, but ‘Make history’…
Liked by Jamie Gutfreund
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If it wasn't for Jon, I never would have applied to speak at VidCon. And it was one of the best experiences I've ever had. Finding the right spouse…
If it wasn't for Jon, I never would have applied to speak at VidCon. And it was one of the best experiences I've ever had. Finding the right spouse…
Liked by Jamie Gutfreund
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ladies and gentlemen, after a one letter hiatus, i am no longer a one-hit wonder introducing noplace — #1 in the app store
ladies and gentlemen, after a one letter hiatus, i am no longer a one-hit wonder introducing noplace — #1 in the app store
Liked by Jamie Gutfreund
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Combined, we have 358 million subscribers across our YouTube channels, 350 million are hers and she was born 4 years after I started making videos.…
Combined, we have 358 million subscribers across our YouTube channels, 350 million are hers and she was born 4 years after I started making videos.…
Liked by Jamie Gutfreund
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2 keynotes. 4 panels. Countless meetings. But still nothing compares to seeing my wife and manager Amanda give her 1st solo keynote at VidCon 🔥 I…
2 keynotes. 4 panels. Countless meetings. But still nothing compares to seeing my wife and manager Amanda give her 1st solo keynote at VidCon 🔥 I…
Liked by Jamie Gutfreund
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If you ever need more evidence that the creator economy isn't a fad, here it is: The White House Office of Digital Strategy team is hosting the…
If you ever need more evidence that the creator economy isn't a fad, here it is: The White House Office of Digital Strategy team is hosting the…
Liked by Jamie Gutfreund
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One of the best discussions of the week was with this group of extremely talented marketers. Thanks Gary Vaynerchuk and Avery Akkineni for…
One of the best discussions of the week was with this group of extremely talented marketers. Thanks Gary Vaynerchuk and Avery Akkineni for…
Liked by Jamie Gutfreund
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She’s heeereee! Want to learn more about Pearpop? Check out the new site!
She’s heeereee! Want to learn more about Pearpop? Check out the new site!
Liked by Jamie Gutfreund
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