Jacob W.

Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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Reports have found that Black influencers are often not only paid less than white influencers but also not as likely to receive gifts from brands. In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. LaToya Shambo, founder and CEO of influencer agency Black Girl Digital said, “The beauty of the influencer marketing space is the power of intersectionality and being able to work with multiple creators of multiple backgrounds and ethnicities and races and genders,” she said. “And that’s what a brand should be thinking of is like, ‘Wow, I can really have my brand be infused with so much culture, so much community…versus ‘I need to drive a sale.’” Bright said she’s working to educate Black creators on setting rates, negotiating, and reading contracts via The Influencer League. In one instance, she said, a creator in the program was able to secure a brand deal worth $6,000 more than she had in the past. What do you feel about this? What more can be done about this. Let us know below 👇🏾 #blackcreatives #blackcreators #blackinfluencers #blackinfluencer #blackinmedia #tuesdaythoughts

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B.R.A.N.D.: Transforming Brands into Platforms 🌟 Brand-as-a-Platform Brands are evolving into interactive platforms. 🔍 Key Insight: Authenticity turns brands into dynamic, living platforms. 🎯 Impact: Move from static labels to engaging, dynamic conversations. 🚀 Discover More: Reimagine your brand with Part 1 of B.R.A.N.D. Get your copy from Amazon.com: https://lnkd.in/gGNPHSb2 Get your copy from Amazon.in: https://lnkd.in/gXWzxYKX #Marketing #BusinessGrowth #DigitalMedia #Book #Storytelling #Entrepreneurs #Enterprises #businessleaders #Entrepreneurship #Leaders #BusinessStrategy #marketingstrategy

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💥 Campaign Highlight: Black Girl Digital x Subaru Crosstrek Launch BGD Responsibility: Campaign strategy, Creative strategy, Influencer Procurement, Campaign Management, Pricing & Packaging, Influencer Brand Lift Study, and Wrap Report Vertical: Auto 🤔 Why Black Girl Digital? Effective campaign strategy, authentic integrative creative approach, fair pricing and packaging, and campaign insights leading to incremental spend. We execute & deliver! 😎 1x REEL Post Organic Insights (reflects this one post, not the full campaign)  Views: 137,000 Reach: 129,000 Initial Plays: 122,000 Replays: 15,000 Watch time: 300hrs 44mins 44 sec Like: 2,923 Comments: 74 Shares: 59 Saves: 114 😱 Total Campaign results:  Booked Impressions - 300k | Delivered Impressions - 1.4M  Average Engagement Rate: 4.3% 💟 Purpose and performance with Black Girl Digital! Book a discovery call https://lnkd.in/eF_knByJ Request a case study at [email protected]  See full post https://bit.ly/get_moefit 

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📈 To summarize: influencer marketing is a key tactic that’s here to stay, and AP believes that brands must have a solid influencer strategy that focuses on outcomes in order to meaningful drive meaningful revenue and thrive in a competitive environment. While celebrity influencers are great for building awareness, did you know that micro and nano influencers are the sweet spot for driving revenue? AP’s influencer services can help you create a strategy that encompasses the right influencer mix to give you the results you need from your strategy 🤝 We're offering a complimentary, tailored review of your partnership marketing strategy for brands who apply at https://lnkd.in/emJnB56v before the 13th June 2024 🔗 #influencermarketing #partnershipmarketing #marketinginsights #microinfluencer #nanoinfluencer

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