Jaclyn Thomas, CSEP

Relo Metrics product team is ✨ This update is pretty cool -- now we can measure how many ticketed fans -- that go to the games "in-person" -- see sponsors. It's not just total game-day attendance; we're considering where fans are seated, and how clearly they can see the sponsor placements. #productupdate #sponsorship #analytics

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📊 New Data Tool for Evaluating Sports Franchises The University of Michigan - Stephen M. Ross School of Business has teamed up with Arctos Sports Partners to launch the pioneering Sports Franchise Index (SFI). This innovative initiative promises to transform how we understand the performance and valuation of sports franchises. 🔍 What is the SFI? The Sports Franchise Index offers a comprehensive and transparent measure of the financial and operational health of sports franchises. Utilizing robust data analytics, the SFI aims to provide deep insights into the sports industry. 💡 Notable Findings: - Long-Term Growth: The value of North American sports assets included in the index has compounded at 13.0% per annum over the last 60 years, outperforming the equity market by 2.5%. - Superior Risk/Return: According to several measures of risk, North American sports assets included in the index possess risk/return characteristics superior to other traditional and alternative asset classes. 📊 Latest Performance Updates (as of Q1 2024): - Quarter-to-Date Return: 4.8% - Year-to-Date Return: 28.1% - Three-Years-to-Date Return: 16.7% 🔝 Year-Over-Year Performance: - Outperforming Assets: North American sports assets have outperformed global equities (23.8%), U.S. small cap stocks (19.7%), private credit (8.8%), private equity (6.0%), commodities (1.5%), and fixed income (1.3%). - Top Performers: The U.S. media and entertainment sector (53.6%) and U.S. equities (29.9%) have outperformed North American sports assets included in the index. This collaboration highlights a significant step forward in using data-driven strategies to revolutionize the sports industry. I've dropped a link to the announcement in the comments 👇 #linkedinsports #sportsfranchise

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🏈 🏀 Our latest wave of GWI USA adds college sports teams to our survey for the first time. As of Q2'24 the podium is made of: 🥇 Alabama Crimson Tide (11% of College Sports Followers) 🥈 Michigan Wolverines (9.3%) 🥉 Ohio State Buckeyes ( 8.9%) The Top 3 also remains the same whether we look at College Football and College Basketball followers separately. Which team has the biggest following in their home state? 🏆 That honor goes to the Nebraska Cornhuskers, who are supported by 39% of Nebraskans. We didn't expect less from a population that is already used to breaking attendance records 🏐 (see comments section) 👈 👉 The Extremes* (* among those with a sample size > 100 respondents) 1. Audience age: 40.7yo for Buffalo Bulls fans VS 61.4yo for Washington Huskies 2. Gender: 47% of Arkansas Razorbacks' fans are Female VS 87% of Louisiana–Monroe Warhawks' fans are Male #CollegeFootball #CollegeBasketball #NCAA

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Where are brands and sponsors spending their budgets in 2024? What are the biggest challenges facing sports marketers in this epic year of sport? You'll find the answers in the new report from Genius Sports... #sportsmarketing #sponsorship #sportsadvertising

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You want bold draft predictions? You got em! 1)     Malik Nabers goes ahead of Marvin Harrison Jr. 2)     No defensive players in the top-10. 3)     Giants take a quarterback. 4)     Jets trade up for an offensive playmaker. 5)     Byron Murphy is the first defensive player drafted. 6)     Jared Verse is the first Edge player taken. 7)     Laiatu Latu and Chop Robinson fall out of the first round. 8)     Darius Robinson sneaks into the first round. 9)     Double-digit offensive linemen get drafted in the first round. 10)  Cowboys trade back in the first round. 

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