J Christopher Preuss

Make this the year you create your just-in-case, peace of mind, comprehensive crisis communications plan. Don't know where to start? Give me a shout. #communications #publicrelations #crisiscommunications

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#communications tip: three bullet points of 60 words or less delivered in 90 seconds or less. Simplify. We all can be better at this.

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Does your PR team know how to explain the work we do? In too many instances, asking different members of your team how to explain public relations may bring many different answers. The obvious problem with that is that it creates confusion. As we all already know, too many people already don't get what we do. It is less about saying the exact words but more about general cohesion of the story. If your agency hasn't gone through this exercise with your team, it is something to think about.

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History teaches us that mistakes are inevitable. How can we use that knowledge in our crisis communication planning? https://lnkd.in/gya8hWG7 #pr #crisiscommunications #crisismanagement #eriklarson #history

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Worth reading from TimelyCare VP Katie Neal: 13 Leadership Lessons for PR Pros (Taylor’s Version). Let’s face it. Taylor Swift’s much-anticipated album, The Tortured Poets Department (out April 19), sounds like it should be about a corporate communications team. While most PR professionals will never win any Grammys, we share more in common with the megastar than you might think. We are creators, storytellers and writers. We find inspiration in life, work and relationships. And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. In addition to Swift’s mastery of public relations, have you noticed that her catalog of leadership lessons is almost as extensive as her collection of songs? I curated 13 key Tay-keaways for comms pros — each paired with an album or song — to inspire your leadership style as well as your playlist. Are you ready for it?

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There are some excellent learnings here from my partners Forbes Agency Council, and me. It's important for both brands and agencies to avoid relationship mistakes like the ones mentioned here. #BehavioralMarketing #OffMadisonAve

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Many of our clients want to know how to drive more traffic to their websites. We have a solution for that! Our Service Combat digital marketing program is designed to deliver results with a turnkey and cost-effective approach. Learn more today. #DigitalSolutions #AutomotiveMarketing

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