Izgi Yapici

I am a champion of archetypes, not just because I am a fan of Jung but because they are effective. Blending them is also important for expressing behaviors. Anexample being outlaw/hero. This explicitly employs a full circle of ideation and creation. The outlaw represents the upward or liberating current (ideas) and the hero represents the manifesting or downward current of making the “ideas” real (creation). #brainmanagement

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Experience strategists, it's time to rethink our approach to journey mapping! 🗺️ We've all encountered the limitations of traditional linear journeys - they simply can't capture the messy, multi-channel reality of how customers engage with our brands. Those one-size-fits-all maps inevitably miss critical nuances in behavior. 😕 So let's share our stories in the comments: 1. When has a linear journey framework failed you? 2. What surprising paths did it overlook? Together, we can push past outdated assumptions and craft smarter ways to understand and design meaningful experiences. 💡 We're committed to uncovering the authentic truth of the customer journey. Let's navigate this complexity together and chart a course to better. #CX #ExperienceStrategy #JourneyMapping

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Categories shift. Products change. Channels disappear. Sometimes, you simply need to adjust and evolve to meet new tastes, trends and interests. Since 1999, we've helped more than 200 brands ‘re-brand’ and otherwise re-position meaning, direction and messaging. >>>Learn more, below: #rebranding #rebrand #brand #branding #marketing #cohesion

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📊 The elusive effectiveness of brand campaigns, the limitations of performance marketing and much more – how are CMOs supposed to navigate these common challenges and build truly effective brands? ✨ 📖 Find out in our interview with the amazing Dr Grace Kite in the latest issue of Pro magazine. Grab your own copy, in print or digital! 👉 proficio.io/magazine-pro

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As brands invent, re-invent, and create new avatars, it is imperative to form lasting consumer-brand relationships. Here are a few approaches marketers should look into to forge that bond https://lnkd.in/dhsKF9e5 By Neena Sondhi

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