Ivan Kayser

"Chaos asks questions of you order never will" The wonderful Colleen DeCourcy retells her experience working with Dan Wieden when she took over as Chief Creative Officer at Wieden Kennedy Her immediate response to me asking about working with Dan was this quote about chaos. We have a natural reaction against chaos because it can be destructive and unsettling but what if we reframed it as a necessary condition for achieving something truly breakthrough 🌪 Chaos propels you forward while order maintains the status quo 🌪 Chaos creates leaders while order creates managers 🌪 Chaos demands a response while order delays it 🌪 Chaos reveals the cracks while order papers them up 🌪 Chaos forces ownership while order delegates it 🌪 Chaos fosters creativity while order fosters compliance 🌪 Chaos requires trust while order replaces it It got me thinking whether there is an optimal mix of Chaos and order required to achieve breakthrough ideas and momentum? We spend most of our time creating order but what if what we actually needed was an injection of chaos? To hear more from this episode check out the links in the comments John Kearon Kerry Collinge Orlando Wood

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As one of the longest serving member of the Media Rating Council's OOH Working Group on this ultimately bizarre, confusing, and out-dated OOH Measurement "Standard" [sic], that completely ignored the World Out of Home Organization "Global Guidelines on OOH Measurement", May 2022, I wrote an Op Ed "In Dissent" in MediaPost April 29. This was as a consequence of the Media Rating Council 's refusal to formally identify Olympic Media Consultancy or any other member of the Working Group under the heading, "In Dissent", in the final released document despite explicit requests. Euan Mackay, Chief Strategy Officer for Route Research Ltd., probably the leaders in OOH measurement & metrics globally, addressed some of the the extensive issues with this anachronism with his red pen! So, please take "another" 5 minutes and read Euan's critique. Then consider renewing your full support of Geopath that provides a single OOH audience currency based on Eyes-On audience measurement which is right in-line with today's Global OOH Guidelines and media "Attention" metrics - the "new universal metric for today's media trading" for most leading media agencies. https://lnkd.in/eX4N4QZb

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𝐒𝐨𝐦𝐞 𝐨𝐛𝐬𝐞𝐫𝐯𝐚𝐭𝐢𝐨𝐧𝐬: 𝘖𝘯 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘷𝘴 𝘤𝘰𝘮𝘮𝘴 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 - Marketers' desire for agencies to contribute to/collab on *marketing* strategy varies widely based on the structure of the client org and where their agencies engage (i.e. at a marketing level or comms level). 𝘖𝘯 𝘵𝘺𝘱𝘦𝘴 𝘰𝘧 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 - The easiest but admittedly reductive "levels" or "altitudes" seem to be... Business (operational/financial) > Marketing (commercial) > Marcomms (promotional — PESO) > Advertising (promotional - Paid media). Obv "brand" spans across but that's reality — it should be both an organizing principle and a perceptual construct that are both in a constant dance of equilibrium with one another. To the point, most agencies are "hired" for marcomms or ad strategy in the context of a fully implemented campaign. 𝘖𝘯 𝘣𝘶𝘺𝘪𝘯𝘨/𝘴𝘦𝘭𝘭𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘧𝘳𝘰𝘮 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴 - Building on the above, it depends on who within the client org is hiring the agency, but often they are buying the outputs/outcomes rather than "strategy-as-a-service"... if the work works, the involvement of a strategist is irrelevant. In this sense, strategy is viewed a means to an end. 𝘖𝘯 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘸𝘢𝘯𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴 𝘵𝘰 "𝘣𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤" - Often this just means knowing what is aligned with the brand and its objectives and being decisive in that context. Sometimes it literally just means "have an opinion on what will work based on what you know I care about, and don't show me 'cool ideas' that won't work, or force me to make decisions for you." (Thanks Lindsey Slaby and WARC for the thinking and inspo)

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To mark #Unilever pivoting from Stakeholder to Shareholder Capitalism, I’d like to highlight some of the dafter consequences of this approach. Today: #HP and its environmentally catastrophic repairs policy. The 2cm plastic thingy that holds my 2022 HP printer’s ink in place bust. After much running around on social media I reached a human, who took my details and then ghosted me. So I escalated via LinkedIn which being business oriented is where the HP social team is most responsive. It turns out #HP policy is to replace the entire machine if under warranty, or the customer can take a hike. Adding insult to injury, HP arranged a sales person to call to help choose my next machine! So my colour printer is now B&W and my next printer will be anything but #HP . #Epson is being strongly recommended online. This is what happens when organisations stop giving a hoot about their non-shareholding stakeholders: a bump in the share price followed by slow inexorable decline. #StakeholdersMatter. #sustainability

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I never take for granted the privilege of having a career I love. Coupled with the opportunity to collaborate in projects with talented filmmakers like Esteban Pedraza and Alexandra Qin, truly creates the perfect recipe for a thriving career. One of those projects was a public service announcement (PSA) campaign developed for the Crisis Line of the Sexual Assault Center in Tennessee, aimed at affirming that the Crisis Line is a safe and supportive space for all survivors. The PSA prominently featured individuals from the LGBTQ community and diverse racial and ethnic backgrounds, ensuring that every survivor could see themselves represented. The campaign portrayed individuals discussing how past assaults continued to affect their daily lives and provided education on what to expect when calling the Crisis Line. This initiative was crafted in close collaboration with Crisis Line staff to gain a deep understanding of the call process, the data, the challenges in reaching diverse audiences, and the common misconceptions that deter people from seeking help. Culture Shift Team (CST) discovered that a fear-based narrative was less effective and that a tone of gentle encouragement and empowerment was essential. The campaign strategically depicted survivors in typical daily situations, showing the pervasive impact of sexual assault on their lives and illustrating how reaching out to the Crisis Line could bring relief from the persistent thoughts that haunted their day-to-day experiences. Ultimately, the PSA aimed to empower survivors, encouraging them to seek help and illustrating the positive outcomes of doing so through the experiences of the actors featured in the campaign. Our firm, Culture Shift Team, Inc., is a leading consultancy specializing in multicultural marketing and DEI (Diversity, Equity, and Inclusion), committed to driving equitable change through data-informed and culture-driven strategies. To learn more about our work, visit the link below. https://lnkd.in/gtGWy2Xa #cultureshiftteam #DEI #culture #inclusivemarketing #multiculturalmarketing

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Starting to see some chatter about what the #weather will be next week in Cannes. Good question! Remember last year’s winds? How about the soaker in 2022? While it always feels downright hot (that's my less than scientific POV), we’ve consulted our experts and assembled “The Cannescast” to give you a closer look into what creative tricks Mother Nature might have in store some tips to help you navigate, ☔ or 😎. #WeatherAtCannes https://lnkd.in/gMxmU2EY

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