Gary Hess

Ever wonder why companies don’t include the survey methodology in a press release? Simple. The majority of the time the survey is flawed and they don’t want to disclose that to the public. It’s highly likely they went with a cheap survey company and didn’t realize they made a bad decision until after the survey was completed. At that point they had a choice - do nothing with the results or release the flawed results and hide the “source” (typically defined in the press release as a “independent third party research firm” and not the actual name of the market research firm which SHOULD ADD validity). Hiding the name of the market research firm that conducted the survey is a clear indicator the results likely have errors. I feel like Roz from Monsters Inc. “I’m watching you. Always watching. Always.” PS - if you have a different reason why the methodology isn’t included or the name of the market research firm isn’t in the #PR or #marketing materials you might have worked with I would love to hear why! PPS - Roz was voiced by Pixar story artist Bob Peterson! I never knew it wasn’t a grandma until today! 😂

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Consumer spending is returning but the conscious shopper is re-shaping demand in CPG. Here are my reflections in WARC's podcast exploring the most important trends influencing global consumers. https://lnkd.in/eH6rMUr6 Circana Complete Consumer Spotify

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The end-of-year research push is here! If you're seeking guidance on how to allocate your EOY budget wisely and equip your brands with crucial insights for 2025, consider Ipsos Digital Ecosystems research!

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Virtual assistants should resonate with your target audience, build trust, and deliver exceptional customer experiences. Check out highlights from a recent Ipsos study on AI vs human support in this @Retail Today article featuring @Stephanie Bannos-Ryback: https://lnkd.in/eWzqPArC #Ipsos #CustomerExperience #AI

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Welcome to the September Ipsos Update!  Data, Healthcare, Education …deep dive into the latest research and thinking on key topics from Ipsos teams around the world. 🔎 https://lnkd.in/e6nBFF7j #IpsosUpdate #Education #AI

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📚 New Ipsos Views White Paper Alert!  Discover how Artificial and Human Intelligence expertise can work together to revolutionize curation. Our latest white paper delves into the synergy between AI's speed and human intelligence, delivering insights that are both fast and reliable. Learn how AI can enhance the curation process, while human expertise ensures accuracy and depth. Understand the future of knowledge libraries and how they can transform your business. Read the Full White Paper: <https://lnkd.in/ey_dFi3M #ArtificialIntelligence #AI #HumanIntelligence

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📚 New Ipsos Views White Paper Alert!  Discover how Artificial and Human Intelligence expertise can work together to revolutionize curation. Our latest white paper delves into the synergy between AI's speed and human intelligence, delivering insights that are both fast and reliable. Learn how AI can enhance the curation process, while human expertise ensures accuracy and depth. Understand the future of knowledge libraries and how they can transform your business. Read the Full White Paper: <https://lnkd.in/eqa6Dgdc #ArtificialIntelligence #AI #HumanIntelligence

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Decision intelligence is our north star, and that is powered by our high frequency, high quality data and analytics. Want to learn more about how that works and results in actionable insights? Please check out the webinar on Morning Consult's survey research technology that I had the privilege to co-present with my incredible colleagues Alexander Podkul and James Martherus. #decisionintelligence #dataquality #highfrequencydata

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