Harrai Khalsa

Look Ma, we made it to Sprouts Farmers Market ! 🥂 3 flavors are landing in 30 select locations in Southern California as part of Sprouts’ Innovation Table and we are thrilled! Big shoutout to the team at Pod Foods for including EATABLE INC. in their Box of Innovation which was instrumental in having us be part of this launch alongside other fab CPG brands. As much as we’re celebrating today, I also wanted to take a second to call out (esp to my non-CPG friends who may not realize this)… The road to mass grocery and retail is HARD AF. 😅 It has always been a dream of Vincent Li and I as founders to see EATABLE popcorn on the shelves of major grocery stores. But truth be told, this journey to bridge EATABLE’s brand identity from a premium gift/department store brand to mass grocery brand has been chock full of headwinds. We’ve pivoted countless times over the last 2 years to tweak: - Pricing (one of the BIGGEST hurdles for emerging brands) - Pack size - Pack design and branding - Distribution model - Logistics and supply chain - Channel strategy - Trade marketing support strategy - Balancing a lean marketing budget between online and offline to drive sellthrough and velocity Getting on shelf is an important first step, but there’s lots of heavy lifting to be done to ensure we sell OFF the shelf too! 🛒 Our journey has been full of small tests, lots of failures and rejection along the way, which have resulted in a TON of learnings (for future posts!) In the meantime, if you or someone you know is in SoCal - Please shop EATABLE INC. at your local Sprouts and grab a bag of popcorn that will POP a party in your mouth, and start conversations at your next gathering! How we perform in these next 90 days at their Innovation Table will determine whether we get to stay on the shelves for the long haul! 🥳 Any CPG friends who have experience selling into Sprouts I’d love to connect and learn from you! And if you happen to see us in store, help a girl out and send a quick photo or “shelfie” with EATABLE - it’ll make my day in more ways than you know! 🍿 🥂 #EATABLE #CPGbusiness #CPGfounder #foodstartup #RetailLaunch #Sprouts #SoCal

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Was the best marketing of Institute of Food Technologists (IFT) #iftfirst just googley eyes hot glued onto a walnut? Possibly. Everyone that came by this booth took home a freakin’ walnut with googley eyes. I have mine on my desk at home. Will I always associate California Walnut Board & Commission with this simple yet effective swag? Of course. Sometimes the best most effective marketing is the simplest. #marketing #influencermarketing #tradeshowmarketing #tradeshows

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📊 California’s Vape Market Breakdown – September 2024 📊 With $98M in vape sales last month, California is once again leading the charge in cannabis. Distillate remains king, representing 75% of vapes sold, while live resin and rosin continue to grow. Vape cartridges account for 43% of sales, with full gram options as the clear favorite at 92%. Greater Los Angeles alone saw $25M in vape sales! 🔍 Leveraging Hoodie Analytics, we can dive deep into these insights and make data-driven decisions to stay ahead. Curious about more market trends? Read more in the link below. Written by Christopher Carroll

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As the cannabis industry matures, we are starting to get reliable data. This can help make decisions based on real sales figures and not predictions. 10 years ago, there was only one state with adult use sales (#colorado) and a handful of states with medical seals. Now there is 24 sates with adult use sales and an additional 15 states with medical seals. At the moment #california leads with total seals but #michigan leads with per capita seals. #florida leads in medical seals. #missouri with a relatively small population and only 17 months since they launched their adult-use market, is already in fifth place. Thank you Debra Borchardt from Green Market Report for the financial update. #cannabisindustry #cannabiscommunity #cannabisnews #cannabiseducation #cannabispolicy #cannbislaw https://lnkd.in/gc96gcCh

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Looking for the Perfect Chill? 🌿🍋 If you're into unique flavor combos and a smooth, calming vibe, you need to check out Chill State Collective's Lemon Haze THC-Infused Seltzer! Why It's a Must-Try: The blend of Hemp Extract and hops creates a flavor profile that's both refreshing and unique. But, fair warning: if you're not a fan of hops and the taste of cannabis, it might not be your thing. Want to know more? Read my full review here: https://lnkd.in/g-sAa_eY Have you tried this seltzer? What other THC-infused beverages should I review next? Drop your thoughts and recommendations in the comments!

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