About
Greg Verdino is principal consultant and founder of CognitivePath, a management…
Services
Articles by Greg
Contributions
Activity
-
We are thrilled to announce that ANA CEO Bob Liodice will be awarded the prestigious Silver Apple by the Marketing Club of New York (MCNY). This…
We are thrilled to announce that ANA CEO Bob Liodice will be awarded the prestigious Silver Apple by the Marketing Club of New York (MCNY). This…
Liked by Greg Verdino
-
In partnership with the Association of National Advertisers, I was honored to have recently Co-Authored the ANA's first Playbook on Generative AI…
In partnership with the Association of National Advertisers, I was honored to have recently Co-Authored the ANA's first Playbook on Generative AI…
Liked by Greg Verdino
Experience
Education
Licenses & Certifications
Publications
-
NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo
Independently Published
The "new normal" you're waiting for is never going to happen. Planning for tomorrow guarantees you'll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn. The answer to disruption is not technology, but humanity.
Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change -- challenging conventional wisdom, skewering the status quo, and doling out tough love on his blog,…The "new normal" you're waiting for is never going to happen. Planning for tomorrow guarantees you'll fall further behind. Lack of resources is a lame excuse. The experts have the most to learn. The answer to disruption is not technology, but humanity.
Futurist and digital transformation expert Greg Verdino has made a career out of helping business leaders make sense of exponential change -- challenging conventional wisdom, skewering the status quo, and doling out tough love on his blog, in print, and from conference stages around the world. Now, NEVER NORMAL distills eight years of Greg's most provocative ideas about technology, transformation, strategy and innovation into one slim volume you can skim while you're waiting for your next Zoom call to begin.
NEVER NORMAL features the brand new title essay (exclusive to this collection) and 15 of Greg's most popular business essays from 2012 through 2019. This look back at his ideas about the future of business is as relevant today as the essays were the day they were written, as organizations of all shapes and sizes grapple with the urgent need to adapt to a very different post-pandemic world. -
Adapt Manifesto
The Adapt Manifesto aims to align leaders around a core set of seven values and 10 practices that help organizations reliably and repeatedly adapt to the changing environment in which they operate.
Other authorsSee publication -
microMARKETING: Get Big Results by Thinking and Acting Small
McGraw-Hill Professional
The 2010 social media strategy book praised by Seth Godin, Brian Solis, David Meerman Scott and Al Ries. First print edition sold out but available in a McGraw-Hill print-on-demand format; Available for Kindle and other popular e-book readers.
How do you thread your messages through, literally, billions upon billions of bite-sized information snapshots to reach the right people? One thing’s for sure: you’re not going to succeed using traditional mass approaches. Instead the next big…The 2010 social media strategy book praised by Seth Godin, Brian Solis, David Meerman Scott and Al Ries. First print edition sold out but available in a McGraw-Hill print-on-demand format; Available for Kindle and other popular e-book readers.
How do you thread your messages through, literally, billions upon billions of bite-sized information snapshots to reach the right people? One thing’s for sure: you’re not going to succeed using traditional mass approaches. Instead the next big thing (and the key to new marketing success) is actually very small – in fact, it’s so small it’s micro. Greg Verdino’s thoroughly modern take on micromarketing will empower you to rethink, retool and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. But you’ll need to start thinking and acting small if you want to succeed.
In microMARKETING: Get Big Results by Thinking and Acting Small, Greg helps you understand why the Web is getting “smaller” every day; what this means for your business; and how to create a strategy that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys. Through a series of real world examples gleaned from work by the world’s biggest brands and the web’s scrappiest start-ups, Greg shows marketers how to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches. -
Reinventing Interactive & Direct Marketing (ed. Stan Rapp)
McGraw-Hill
Contributed chapter on social media marketing.
-
The Age of Conversation 2: Why Don't They Get It? (ed. Gavin Heaton, Drew McLellan)
Independent (Gavin Heaton, Drew McLellan)
Chapter contributor
-
The Age of Conversation (ed. Gavin Heaton, Drew McLellan)
Independent (Lulu.com)
Chapter contributor
Languages
-
English
Native or bilingual proficiency
Organizations
-
National Speakers Association
Professional Member
- Present
Recommendations received
13 people have recommended Greg
Join now to viewMore activity by Greg
-
I had a great time running the "photography for strategists" with Edward Cotton yesterday at Stratfest in New York. The conference was a rare…
I had a great time running the "photography for strategists" with Edward Cotton yesterday at Stratfest in New York. The conference was a rare…
Liked by Greg Verdino
-
Large Language Models are not changing the game because they are smart. They are not. They generate responses based on patterns in the input data…
Large Language Models are not changing the game because they are smart. They are not. They generate responses based on patterns in the input data…
Liked by Greg Verdino
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More