God-is Rivera

Excited to share my recent interview with Julian Druker on AMAKA! 🌍 In this interview, I share my insights on creator marketing, diversity representation, and the benefits of leveraging social platforms for brand collaborations. We delve into the unique challenges and opportunities faced by Pan-African creators in the global market, as well as the evolving of fashion and beauty marketing industries. You can watch the entire interview here: https://lnkd.in/dXgenmYH

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https://lnkd.in/eRsW6V_9 Must-have bundle indeed, and further reinforces the value of BrightLine's inter-operable CTV ad formats that work across both streamers - the only advanced ad experiences that advertisers can build and execute across both. #ctv #ctvadvertising #thestandard

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Proud when the work aims to drive change. 📣 The past few weeks, an integrated Edelman team spanning Creative, Earned Media, Client Leaders, Community Managers, Multicultural experts, Influencer Relations, Paid Media, and more, have been working on something important. Our client partners at Ajinomoto Co., Inc. have united a powerful coalition of Asian-American and other activists, chefs, food journalists, and nutritionists. Last week, they published an open letter calling on the NEJM Group - The New England Journal of Medicine - to revisit the racist term "Chinese Restaurant Syndrome" that they coined. ❗ ❗ Background: In 1968, the journal published a letter to the editor who wrote about effects from eating at some Chinese restaurants. The author of the letter didn't use the term, but the journal gave the letter the headline, "Chinese Restaurant Syndrome." From there, the media frenzy took off, creating a narrative that demonized MSG. 💡The Facts: MSG, a naturally occurring amino acid, is classified as safe by the FDA and is essential for bringing Umami to food. However, the 1968 headline by NEJM Group led to persistent racist misconceptions that the Asian community still confronts today. ⚡ Chef's and food writers such as Calvin Eng and Kat Lieu, DPT, CLT spoke about their experiences as Asian-American chefs who use MSG and the impact the racist rhetoric has on them as individuals, and the greater AAPI community at large. Kat said, "You have an America where Chinese food is seen as unhealthy or dirty or cheap, something like fast food, or worse." For Calvin, he envisions a future where MSG is valued for its role in enhancing flavor, free from outdated stigma, "It's about education and openness...We need to shift the conversation to celebrate the quality and authenticity of the food, moving beyond old misconceptions." Thanks to Shawna Chen, Axios, Stephanie Gravalese, Forbes, IFLScience, Joy Sauce, NextShark and more for covering and highlighting this important movement. Read more: The letter: https://lnkd.in/dfCS-iH4 Forbes: https://lnkd.in/d3iytwCR Axios: https://lnkd.in/dmiY_diH IFL Science: https://lnkd.in/dx9ZV-4u NextShark: https://lnkd.in/d8Vt6mye Joy Sauce: https://lnkd.in/duYHFKje Gennifer Horowitz Amanda (Drain) Gillman Brittany Herrmann Jane Chung Caroline Tortorella Carolina Rincon Sato Shelby Montgomery Jill Lehman Conor Hogan Lexie Flood Cameron Baker Jesse Suchmann Kelsey Cohen Stephanie Walker, MPH, CHES Michael Byrnes Ariana Saunders #chineserestaurantsyndrome #aapi #knowmsg #msg #umami #history #foodhistory #nejm #asianamericanhistory #asianamerican #food #chinesefood #asianfood

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ICYMI: On episode 9 of "Two Friends Talking Trends," Pauline Baron, MBA and I welcome Mariah Tang to discuss the intersection of #PR and #ContentMarketing. https://lnkd.in/e8tzVvGq #marketing #pr #content #journalism

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During Blackweek Hill shared the disproportionate representation of the Senate and the true power they have. 💬 Hot topics in our industry are having a seat at the table and disproportionate representation. ⏸️ Hill's breakdown is a great parallel to what we see in advertising where large holding companies have few or no leaders of color outside of the DEI role, and how this lack of diversity affects the "agency culture" in which diverse talent is required to. ❓️ If agencies are hired by brands to help tell authentic and resonant stories to audiences that are increasingly diverse, yet they lack diverse talent at every level across every capability, how will they be successful? ❗️They won't. "It all goes back to who is in those seats... and that's why when seats come up, no matter where they are we have to grab them." -Hill Harper "And if they are seats of leadership/power, pull up a seat next to you for someone who looks like you." - Brandi Rand #Blackweek #advertising #adagency #WAATBP #RandRecap #diversityinadvertising

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My comments in this afaqs! article. With so much change, our industry needs to look at new models of working. An Asset-light model also means a Talent-rich model, with talent not bound by geographical constraints. I see that operating in my current company https://startdesign.com/ Venkata Susmita B. afaqs! #branding #design #talent #advertising

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This week's PR Roundup looked at: ✅ Data on X's (formerly known as Twitter) downward market valuation spiral ✅ Nonverbal communication and the making of a Kamala Harris meme ✅ An opportunity for communicators and academics to bond and share new research at the Institute for Public Relations 2025 Bridge Conference. As we all know, users/advertisers generally gravitate toward entities with a good reputation—X's chaos and advertiser exodus shows what happens when that reputation is sullied. Brand Finance provides us with the data that proves how this impacts market value. And if you watched the presidential debate (but who am I kidding, even if you didn't you were bound to hear SOMETHING about it this week), you may have noticed that words didn't always speak as loudly as Kamala Harris's facial expressions. In a world where traditional media trainers may say to remain stoic when public speaking, the VP is breaking all the rules, making a real non-verbal impression. And finally, check out IPR's Call for Presentations! Thanks to Richard Haigh, Isabelle Dienstag, Rebecca Evans and Tina McCorkindale, Ph.D., APR for their insights this week. And, I'm curious—let me know what you are seeing in regards to your organization and clients utilizing or backing away from X. Is it still part of your strategy? Happy weekend!

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Nikki W. Maizel is stepping into the presidential suite at Publicis New York like a boss, and if you thought this agency was just a hub for overpriced lattes and ultra-sleek conference rooms, think again. She’s the latest appointment in a power play orchestrated by Carla Serrano, who’s clearly on a mission to assemble a team of marketing Avengers. With over twenty years of experience, Maizel is the kind of leader who could transform a paperclip into a marketing strategy. Previously at McCann Worldgroup New York, she didn’t just hold the title; she was the head of business leadership and managing partner, where she revamped business growth strategies and shaped a culture that sounds like it’s part creative playground and part boot camp. She’s got accolades to back it up—think awards that sparkle more than a Kardashian's engagement ring. In her new role, Maizel will oversee Publicis's global integrated “Power of One” accounts. This isn’t just a fancy title; it means she’ll be working with giants like L’Oreal, Nestlé, and Procter & Gamble. You know, the kind of brands that can make or break your shampoo routine. Carla Serrano noted that the industry is in a "pivotal moment" (read: everyone's scrambling to stay relevant), and clients are on the hunt for partners who can help them innovate and impact their bottom lines. Enter Nikki, armed with a proven track record of global business growth and team-building. Maizel is not just about the bottom line; she’s about setting clients apart in a market that's more crowded than a subway at rush hour. She’s already expressed her enthusiasm, hinting at a future where creativity and cross-agency collaboration reign supreme. “I can’t imagine a more exciting time to join and help shape what’s next for our clients,” she said, presumably while twirling a pencil like a magician. This is not just a new job for Maizel; it’s a launching pad for Publicis to flex its muscles in a way that makes the competition sweat. She’s here to ensure that the agency remains a powerhouse in the ad world, and with her leadership, clients can expect nothing less than strategies that push boundaries and redefine expectations. Buckle up, because the future looks like it’s going to be a wild ride under Maizel’s watch. Patrick White Joe Mongognia

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Go Big or Don't Go... Northwell Health launches Northwell Studios to reimagine #BrandStorytelling Northwell Health, New York State’s largest health system, today announced the launch of Northwell Studios, a dedicated entity focused on harnessing the power of storytelling and entertainment to humanize health care and spark meaningful social conversations. To help advance this mission, Northwell Studios has entered a new development deal with award winning and Creative Artists Agency (CAA) represented film and television production company, CreativeChaosvmg.com, [CreativeChaos vmg] to develop and co-produce both scripted and unscripted films. Together, five new productions are underway, including stories about Northwell’s clinical expertise, one-of-a-kind patient-centered programs, innovative technologies and, most importantly, the brave and bold employees and patients who are at the heart of every story. See More [Business Wire] https://lnkd.in/e4WpVV-U #branding #MarketingTips #Storytelling #healthcare #VideoMarketing

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Mark your calendars for October 17th at 6:00 PM, because you won’t want to miss this must-attend event: Finding Alignment: Influencer Insights on Strategic Partnerships! Hosted by the American Advertising Federation – Broward & Palm Beach Chapter, this dynamic panel is designed for advertisers, strategists, marketers, influencers, and brands alike. Held at the beautiful Living Room at W Fort Lauderdale, this event promises to dive deep into the art of building successful partnerships between brands and influencers. In today’s fast-paced digital landscape, the right collaboration can make all the difference. You’ll gain insights on how to align values, objectives, and creative strategies to create impactful and authentic connections that resonate with audiences. Whether you're an established marketer looking to refine your strategy or an influencer eager to collaborate with the right brands, this event will provide valuable takeaways. The discussion will touch on how to navigate the evolving world of partnerships, stay authentic, and foster relationships that benefit both sides. Come ready to learn, network, and get inspired! We look forward to seeing you there! #FindingAlignment #StrategicPartnerships #InfluencerMarketing #AAF #AAFBrowardPalmBeach #WFortLauderdale #Influencers #FortLauderdale #PalmBeach

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Two incredible female founders. Two completely different worlds: homeland security and indie filmmaking. Both leaned into their stories—and the media loved it. I had a blast helping them turn their unique experiences into conversations that matter and elevate them within their respective industries. Want to know how you can do the same? Join my upcoming webinar for female founders, where we’ll talk all things storytelling, visibility, and owning your narrative. Hope to see you there! https://lnkd.in/gqPW_P7v

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More on the AI front: OpenAI has partnered with Hearst in a content agreement, permitting the use of Hearst's newspapers and magazines to train its products, including ChatGPT. Get ready to experience ChatGPT citations and direct links to Hearst content, ensuring transparency and accessibility to original stories. Hearst, a renowned publisher with over 40 newspapers and 20 magazines, will receive compensation as part of the agreement. Specific terms of the deal, however, have not been disclosed. #OpenAI #Hearst #ChatGPT #AI

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As you read Roberto Ruiz’s comments here... DO NOT miss the nuance. With all the buzz about #AI and tech, there's a critical conversation emerging around maintaining the “human element”. As everyone throws around #bigdata, don't forget the “#human element” is crucial to data science too! At Nielsen, we blend our 200K real human panel insights with big data to breathe life into big data. This is so important, especially when representing #diverse communities like #Hispanics. Our method does more than count numbers; it understands stories. This is how we bring the human element to #datascience and big data. #HumanizeBigData #apple

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We often say that the term "brand" represents "a promise made and a promise kept." What we mean is, a great brand embodies the commitment it makes to its audiences—the expectations it sets, and most importantly, how it fulfills those expectations consistently over time. I know it sounds abstract! And I admit, when I first started working with clients after a decade and a half of being a journalist, it felt a little abstract to me too. That is until I started digging into this work, and seeing the challenges from the client's perspective. The more I could help them articulate their values to the world, the more I saw how that helps them connect with audiences and drive business success. What better way to make those connections than #storytelling! That's what I love about the work I get to do: together with brilliant people like my friend Karine Bailly, we help brands turn this abstract concept into everything from storytelling campaigns that pack a punch to editorial strategies that stand the test of time. As Karine writes in her latest essay for Long Dash, "When editorial content reflects a firm's brand and strategic goals—framed in a way that is useful for audiences—that very content becomes a powerful tool for informing, engaging, and credibly differentiating the firm." No brand can afford to be passive when it comes to shaping its own narrative. Why would you want to? Why not share your point of view, or your vision for the world you're trying to create? Why not stand out and be useful to your audience? You'll be setting yourself up for long-term success by building trust, credibility, and lasting relationships with the people who matter most to your brand. #BrandStorytelling #EditorialStrategy https://lnkd.in/gqYae2Rd

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How are brands investing in multicultural markets? What do brand leaders do when sales are stagnant? How do successful brand leaders acquire a selective market like US Latinos? Join us for answers to these questions at our Multiculturalism and Brand Marketing presentation at the CRC Conference. Catch us on Track 5 on Wednesday, September 18th at 10:55 am ET. #Multiculturalism #USHispanicmarket #COMARKAValueCreation

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