Gillian Core

Ops Folks, Are you enabling enablement? The Ops and Enablement partnership is critical to the success of both teams. Align to your enablement partner by providing insights that can help them strategically enable the team. Some of the ways I like to do this: - Observe your reps (shadow) to understand their role beyond just performance - Measure adoption of enablement tools and provide related insights to your partner - Identify content/skill gaps in the buying cycle with buyer journey mapping - Align your teams to definitions, tools, and processes to maximize impact of enablement - Join the enablement sessions - some of the best ops ideas come directly from these Even lead a few enablement sessions, if you have expertise that can help the team. You can't align your revenue teams without aligning your ops and enablement teams

127

7 Comments

Marketing budgets are being cut yet again. Hiring freezes are everywhere. Managers can't get approval to replace the headcount that just left. BUT marketers need to produce just as much as ever, faster than ever. Finding those little pockets of efficiency and productivity gains just became super important. A Marketing Resource Management platform gives everyone time back in their day with features including: - Automatically turn briefs into projects for those BAU requests - Re run past projects with a single click for those rate and date changes - Automatically create tasks for the design team based on the assets requested - Submit, mark up and approve assets in batches - Simple visibility of committed tasks and estimated effort per team member to see the remaining capacity to meet new requests - Built in workflow SLA's and auto reminders help keep approvals on track - WIP status, notes and report to keep up to date on projects So if you can't hire more people or want to prove that you do need more headcount, then admation - project & approval management software MRM is the platform that helps you work faster and smarter. https://lnkd.in/gQagrSEm Simple Marketing Solutions #marketingresourcemanagement #mrm #marketingoperations #marketingenablement #martech #marketing

6

🚨 Is RevOps Dead? 🚨 Okay, maybe not dead, but the way we’ve been doing RevOps is definitely on life support. After speaking with 100 revenue leaders over the past three months about AI, RevOps, hiring, and everything in between, some undeniable trends are emerging. And trust me, they’re shaking things up. Here’s the lowdown on what’s REALLY happening in RevOps and where it’s heading: AI is here, but it’s not a silver bullet 🛠️ Everyone’s buzzing about AI, but here’s the reality: AI is only as good as the data it’s fed. It’s great at automating mundane tasks and generating ideas, but don’t expect it to transform your strategy overnight. If your data isn’t solid, your AI won’t be either. Period. Economic headwinds are squeezing us all 💸 Welcome to the era of tighter budgets and increased competition. Gone are the days of “growth at any cost.” Now, every dollar counts, and RevOps teams are feeling the pressure. But here’s the main thing: It’s during these tough times that the best innovations emerge. The customer is in charge (for real this time) 👑 We’ve always said we’re customer-centric, but in 2024, it’s non-negotiable. If your sales process isn’t aligning with how your customers want to buy, you’re toast. It’s time to ditch outdated playbooks and meet your buyers where they are—educated, informed, and in control. Metrics are cool, but only if they drive action 📊 Let’s face it: We all love a good dashboard, but if it’s not leading to action, it’s just a fancy screen saver. Focus on actionable insights that actually change behavior, not just numbers that look pretty. The BDR role is evolving (or disappearing?) 🤯 Hot take: The traditional BDR role is on its way out. With AI and automation taking over routine tasks, we need to rethink what entry-level roles look like in RevOps. The leap from BDR to AE has always been huge—now it’s about to get even more complex. Where is all this heading? RevOps is transforming from a tactical function to the strategic heart of revenue operations. We’re not just managing data; we’re driving the entire revenue engine. If you’re not adapting, you’re falling behind. 🔗 Now, your turn: What trends are you seeing in RevOps? Are you feeling these shifts in your own organization? Drop your thoughts below—I’m all ears! 👇 #RevOps #RevenueOperations #AI #Salesforce #Leadership

14

2 Comments

Sitting here reading the Sunday The New York Times (am I the last one?), I'm thinking about a question I was asked recently on a panel: "𝘏𝘰𝘸 𝘤𝘢𝘯 𝘸𝘦 𝘣𝘰𝘭𝘴𝘵𝘦𝘳 𝘰𝘶𝘳 𝘥𝘦𝘧𝘦𝘯𝘴𝘦𝘴 𝘢𝘯𝘥 𝘴𝘵𝘢𝘺 𝘴𝘩𝘢𝘳𝘱 𝘪𝘯 𝘢 𝘸𝘰𝘳𝘭𝘥 𝘸𝘩𝘦𝘳𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘰𝘷𝘦𝘳𝘭𝘰𝘢𝘥 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘪𝘯 𝘧𝘪𝘤𝘵𝘪𝘰𝘯 𝘰𝘧𝘵𝘦𝘯 𝘣𝘦𝘪𝘯𝘨 𝘮𝘪𝘴𝘵𝘢𝘬𝘦𝘯 𝘧𝘰𝘳 𝘧𝘢𝘤𝘵?" In the moment, I think I botched the answer, but I've been thinking about it ever since. Sure, I think I'm pretty smart. Not like arrogantly brilliant, but smart enough where it's hard to dupe me. Yet navigating the miasma of misinformation has gotten much harder. So here are three areas we can all focus on: 🧠 𝐓𝐚𝐜𝐤𝐥𝐞 𝐜𝐨𝐧𝐟𝐢𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐛𝐢𝐚𝐬: Be aware of all-or-nothing thinking. Very little we hear or see is shared/written without an agenda. 👀 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐭𝐢𝐜 𝐬𝐤𝐞𝐩𝐭𝐢𝐜𝐢𝐬𝐦: It's our hidden best friend against adversaries in discerning truth. 🔍 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐝𝐢𝐬𝐜𝐞𝐫𝐧𝐦𝐞𝐧𝐭: Interrogating information and challenging its authenticity. With these, we can leverage improved judgment not just for personal gain, but to uplift our organizations and communities. This can be done tactfully, even privately. But it's gotta happen. So... Time to get more critical! - How are you elevating your scrutiny and decision-making in this post-truth era? - How do you ensure your choices are informed and impartial? - How confident are you in your ability to sort fact from fiction in the information jungle?

13

2 Comments

Top H1 takeaway from QBR's about our Rev Org: "We're an ecosystem, not a hierarchy." (h/t Alexandra B.) We collaborate, everyone's voice matters, and we strive to put people in roles they love so they can be madly successful. Hearing this statement was validation that what we are building in the Revenue Org at LibraryPass is unique, and scalable, and contagious. And we have roles coming soon! So if you're interested in being part of an ecosystem, let's chat. Here's to an even better H2!

13

3 Comments

The times I've been most successful in my career are when I've had the healthiest levels of trust, feedback loops, and autonomy with my leader. Here's a framework for asking for feedback that my executive coach, Jon Shearer, taught me. - What is something I am doing well that is helpful to you and should continue? - What is something that would help you if I stopped doing it? - What is something that would help you if I started doing it? - What is something that I'm currently doing that I could do differently to improve? I dare you to start asking these questions in 1-1's with your direct reports. Watch what happens. #leadership

10

3 Comments