Gidon Katz

38% of consumers are now beginning their search for new content on their SmartTV operating system, indicating a significant shift in viewing habits. The SmartTV OS is poised to play a crucial role in content discoverability in the upcoming decades. Do you have a different perspective on this trend? #SmartTV #ContentDiscovery #ConsumerBehavior

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STREAMING BUNDLES: Is the cable box making a comeback!? Subscriber churn remains an issue for SVOD services – 42% of US streaming subscribers report that they “'regularly subscribe, cancel and resubscribe,” according to Ampere’s Media Consumer survey covering 1Q24. But bundling streaming services can have a significant impact on mitigating the issue. Ampere cites Disney subscribers as an example: Consumers who had previously churned and then returned to take the Disney /Hulu/ESPN bundle are 59% less likely to churn within 12 months than those who take Disney alone, based on 1Q23 sign-ups. Ampere also found that US resubscribers skew younger (aged 18-44), are more likely to be in family households, and are typically avid media consumers. And with that wide media diet, the cohort is 40% more likely than average to exhibit signs of subscription fatigue and 21% more likely to desire unified access to content across different services. Which makes bundles, Ampere concludes, a key strategy in subscriber retention. The cable box is making a comeback! This time, it's on your mobile device$!

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Very good insight! I agree, the landscape is shifting. Adapt or die. As a TV and movie production company we can align with the streaming platforms, and with half a dozen companies reach HALF of the entire world's population. By doing so we can also control our own destiny and costs. That is alluring. The media distribution marketplace will dramatically change in the next 36 months. Is there a place for cinema, theatres, streaming, and other alternative delivery methods to co-exist? Time will tell, we all adapt, we all evolve, that is the nature of business. Here is a prelude of things to come...

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According to Nielsen’s latest report from June 2024, streaming has hit an all-time high, accounting for 40.3% of total TV usage! This surpasses the previous record set by cable in June 2021, marking a historic moment in TV consumption. The TV landscape is evolving rapidly, with streaming services continuously capturing more audience share. ✔ Disney , Tubi, Netflix, and Max saw double-digit monthly usage growth. ✔ Younger viewers (17 and under) played a significant role, with a 16% increase in viewing from kids aged 2-11. ✔ Top streaming titles like Netflix’s Bridgerton and Your Honor on Netflix and Paramount dominated viewing minutes.

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Another episode of #NoHiddenAgenda is OUT! AI is certainly here to stay! We spoke with AI Workshop Trainer and Production Professional, Anca Platon Trifan, CMP, DES, WMEP, about the AI education she provides to #eventprofs! 💻 Also, we spoke with CEO of EMÁJYN, PJ Loughran on the power of vulnerability in events and how to bring the best out of your attendees, particularly executives, through interactive and unique human activities. 👈 CLICK TO WATCH! 🎥

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