George Roumain
Westlake Village, California, United States
6K followers
500 connections
About
Former Olympian and seasoned Business Development and Growth Marketing Executive with…
Contributions
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What do you do if your lead generation campaign is underperforming and you need to enhance its performance?
You need to start with the data and understand the weak points, tweak the targeting to a more relevant audience, exhaust A/B testing to find some learnings, price correct to hit your clients KPI's, and finally eliminate underperforming media sources.
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You're working with a new team on a project. How can you get everyone to collaborate effectively?
It's essential to establish clear communication channels, have everyone agree to take ownership, encourage active participation, and promote a culture of mutual respect. By setting shared goals, defining individual roles and responsibilities, and regularly accepting feedback, we can create a collaborative environment where everyone feels valued and motivated to contribute their unique perspectives and skills towards achieving our common objectives. Building trust and rapport among team members through open dialogue and constructive problem-solving will further enhance our ability to work together efficiently and achieve success.
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How do you become a senior marketing specialist?
Becoming a senior marketing specialist begins with honing essential skills and knowledge crucial for any marketing position. This involves mastering market research, customer segmentation, branding, copywriting, content creation, SEO, SEM, email marketing, social media marketing, content creators, and web analytics. It's vital to stay updated on industry trends and best practices, consistently seeking ways to enhance your expertise as the marketing space is quickly evolving every day. Another key step is to find a mentor and learn from them. Mentorship offers invaluable guidance and real-world experience, accelerating your professional growth and helping you navigate challenges more effectively.
Activity
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Connections. Money. Looks. Intelligence. Those are all great. But you can beat someone born with all the above with one trait: An insatiable desire…
Connections. Money. Looks. Intelligence. Those are all great. But you can beat someone born with all the above with one trait: An insatiable desire…
Liked by George Roumain
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Our team at Squeeze was pleased to be invited to the 30th annual Mountain West Capital Utah 100 luncheon at The Grand America Hotel for the 4th…
Our team at Squeeze was pleased to be invited to the 30th annual Mountain West Capital Utah 100 luncheon at The Grand America Hotel for the 4th…
Liked by George Roumain
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🌟 The Power of Personal Ownership at Work 🌟 What happens when we stop waiting for permission and start taking ownership? When we choose to operate…
🌟 The Power of Personal Ownership at Work 🌟 What happens when we stop waiting for permission and start taking ownership? When we choose to operate…
Liked by George Roumain
Experience
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Education
More activity by George
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Why YouTube’s TV App Update is a Big Win for DTC Brands? Content is KING, especially when it’s organic and compelling enough to grab the consumer's…
Why YouTube’s TV App Update is a Big Win for DTC Brands? Content is KING, especially when it’s organic and compelling enough to grab the consumer's…
Liked by George Roumain
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The Casual Precision, LLC team is gearing up for Performance-Driven Marketing Institute (PDMI) West 2024, and we’re proud to announce our EVP Lissie…
The Casual Precision, LLC team is gearing up for Performance-Driven Marketing Institute (PDMI) West 2024, and we’re proud to announce our EVP Lissie…
Liked by George Roumain
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Both Sameka Goro, VP of Creditor Relations, and Mark Haslam, SVP of Capital Markets, at JG Wentworth will be attending AADR West Region…
Both Sameka Goro, VP of Creditor Relations, and Mark Haslam, SVP of Capital Markets, at JG Wentworth will be attending AADR West Region…
Liked by George Roumain
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Last week was surreal, 11 years from our inception, we celebrated the Influential acquisition by Publicis Groupe in LA. Nearly 200 west coast team…
Last week was surreal, 11 years from our inception, we celebrated the Influential acquisition by Publicis Groupe in LA. Nearly 200 west coast team…
Liked by George Roumain
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Deal progression is crucial for B2B success. In this week's #TuesdayTips, CMOs share their winning tactics: 🎯 Focus on lead intent from the get-go ⚡ Leverage speed in follow-ups 🖱️ Offer alternatives to "Contact Sales" 🤝 Utilize events for personal connections 🔍 Align with customer priorities With wisdom from Huddlers Gary Sevounts, Joy Neely, James (JD) Dillon, John Hale, and Lakshmi Randall. Which deal progression tactics are working for you? Share in the comments below 👇 👋 Simpplr, Medvantx, Tigo Energy, Consilio LLC, and Informatica
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Anthony Iafolla
Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage
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