“Evelyn was responsible for our social media and wow, she's great at what she does! She served as an extension of our growth team and learned our business very quickly. She then provided us with a strategy focused on our desired outcomes and executed on that strategy each week. She used her creative design and writing skills to develop great posts that articulated our story well. When I think of a powerful social media marketer, Evelyn is top of mind and I hope to work with her again soon.”
Services
Contributions
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How can you optimize email frequency for your industry?
Prioritize understanding what your audience needs / wants to hear from you versus what you as an organization want to say. In order to optimize and maximize email marketing efforts, you may need to listen rather than be heard while you better understand the audience you've built and perhaps evaluate if the current audience is even in alignment with who you want to be talking to.
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What are the most effective ways to optimize calls to action?
Every business has a CTA across their social media, website, email newsletters, etc. Sometimes the most effective CTA's are making them stand out by not having one. Sometimes it's more valuable for an organization to focus on adding value, prioritizing connection / community, starting a conversation, etc to build trust and have people naturally inquire versus always including a traditional CTA. Analyze your engagement to understand if people you're reaching are even taking action, then take a step back and re-evaluate.
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You're struggling to improve your digital marketing. What data do you need to analyze first?
Organizations can lack insight on how people are engaging with their brand across all channels. Followers, email subscribers, web visitors, etc, how are people exploring all the digital channels your organization is utilizing? So many clients I've started working with lack the general understanding of how to analyze their digital presence as a whole, leverage it, and build upon it. For example, I found that a client had incredible Organic Search acquisition WITHOUT trying, which was something he didn't realize. We implemented SEO practices and CTA's within those top-performing blog posts to draw people to integral parts of his business that weren't receiving traction from his acquisition success, in 3 months we'd make a 58% improvement.
Activity
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The flight is delayed, but I'm on my way to NY Success Week!! I look forward to seeing so many of you soon! #CustomerSuccess #ProfessionalServices…
The flight is delayed, but I'm on my way to NY Success Week!! I look forward to seeing so many of you soon! #CustomerSuccess #ProfessionalServices…
Liked by Evelyn Gallagher
Experience
Education
Licenses & Certifications
Volunteer Experience
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Marketing Team Member
ESPN
- 1 month
Health
ESPN and the Taproot Foundation partnered to bring marketing professionals to serve 9 different nonprofits. I worked in a team of 5 on an objective for the Grassroot Project and we spent 8 hours strategizing the objective and creating deliverables.
"A Virtual Pro Bono Marathon is an exclusive one-day event in which teams of 2-3 pro bono consultants work remotely with a nonprofit partner to deliver on a pre-scoped project. During the event, teams will dig into the nonprofit’s specific…ESPN and the Taproot Foundation partnered to bring marketing professionals to serve 9 different nonprofits. I worked in a team of 5 on an objective for the Grassroot Project and we spent 8 hours strategizing the objective and creating deliverables.
"A Virtual Pro Bono Marathon is an exclusive one-day event in which teams of 2-3 pro bono consultants work remotely with a nonprofit partner to deliver on a pre-scoped project. During the event, teams will dig into the nonprofit’s specific organizational challenge and create a customized and actionable deliverable. Taproot Foundation will provide technical tools, training, and guidance to ensure the virtual format is effective." -
Independent Fundraiser
Love146
- 8 months
Human Rights
Local art and fashion show to benefit Love146, an international nonprofit designed to help victims of sex trafficking and increase awareness. Produced and funded entirely by a classmate and myself with support from local artists, professionals, and stores.
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Co-founder of Fashion for Africa
Invisible Children Inc.
- 1 year 1 month
Children
While treasurer of duPont Manual High School's Action for Africa organization, a classmate and I founded Fashion for Africa, which benefitted Invisible Children. This event was a fashion show and silent auction held at our school and was the most financially successful fundraising event for the Action for Africa. Due to its success, it was continuously held each fall semester and serves as the largest event.
Publications
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Meet Evelyn Gallagher of Ignite Your Verve
Voyage Denver
I personally don’t think anyone, especially entrepreneurs, have smooth roads. Whether it was finding a work-life balance, or hustling for clients, or facing internal parts of yourself you aren’t ready to explore, obstacles are constantly appearing. To me, education up until graduating college, never taught or explored conversations or learning around personal development, overcoming trauma, boundaries or being an entrepreneur. Navigating that world was challenging in and of itself because when…
I personally don’t think anyone, especially entrepreneurs, have smooth roads. Whether it was finding a work-life balance, or hustling for clients, or facing internal parts of yourself you aren’t ready to explore, obstacles are constantly appearing. To me, education up until graduating college, never taught or explored conversations or learning around personal development, overcoming trauma, boundaries or being an entrepreneur. Navigating that world was challenging in and of itself because when you start as an entrepreneur, especially in service-based businesses, so much of your personal being bleeds into your business. As a solopreneur I found there was this whole gray area where my personal and professional feelings and beliefs melted into one. Our life experiences influence our internal monologues and negative self-talk and, as an entrepreneur, I quickly realized that continuously trying to run from facing and tackling those limiting beliefs was going to leave me on a hamster wheel getting nowhere. I’ve now actively committed to consistently growing, evolving, and being open to learning.
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Meet Evelyn Gallagher | Online Business Manager, Mindset & Brand Strategist
Shoutout Colorado
Risk is a huge part of life for anyone, especially entrepreneurs. When you’re starting a business you have to take a risk on what you’re offering and on yourself. In the words of Roy Bennett, “The comfort zone is a psychological state in which one feels familiar, safe, at ease, and secure. If you always do what is easy and choose the path of least resistance, you never step outside your comfort zone. Great things don’t come from comfort zones.”
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Life and Work with Evelyn Gallagher
Voyage Denver
"Today we’d like to introduce you to Evelyn Gallagher.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I feel like no entrepreneur’s road is smooth. As an entrepreneur you have to constantly be evolving, have a solid growth mindset and adapt to given situations. One of the biggest struggles was believing in myself. It took me so long to truly believe with every fiber in my being that my business could be more than a side hustle…"Today we’d like to introduce you to Evelyn Gallagher.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I feel like no entrepreneur’s road is smooth. As an entrepreneur you have to constantly be evolving, have a solid growth mindset and adapt to given situations. One of the biggest struggles was believing in myself. It took me so long to truly believe with every fiber in my being that my business could be more than a side hustle. Committing to myself and my business was by far the largest bump in the road so far.
My advice to young women starting their entrepreneurial journey? You are the only person standing in your way. If you keep that perspective your resilience will be unstoppable and your growth undeniable. Rejection can be hard and many times people, like myself, internalize it and give it more power over their self-worth and confidence that it deserves to have. Also, dream bigger. Having that mindset keeps you on your toes and always excited about a new opportunity." -
Louisville Bar Brief Association
Louisville, KY
Honors & Awards
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Tulsa Remote Grant Recipient
Tulsa Remote
Funded by the George Kaiser Family Foundation, I was selected out of 30k applicants to participate in Tulsa Remote and receive $10,000.
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Valedictorian
duPont Manual High School
Recommendations received
2 people have recommended Evelyn
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