Ethan Alkon

🏅 The Olympics are almost here! Top brands like Visa, Samsung, and Coca-Cola have mastered long-term brand building through Olympic sponsorships. Discover how these partnerships boost brand awareness and drive consumer engagement! DM me to learn more or check out Nielsen’s latest article here: https://bit.ly/469IOi7 #sponsorships #nielsensports #parisolympics2024

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Sports Innovation Lab Is Making Moves, & The Media Is Noticing…👀📝🚨 Our Chief Marketing Officer, Gina Waldhorn, talked with Sports Business Journal’s Mollie Cahillane about how Sports Innovation Lab is changing the game for women’s sports as well as leading the charge through their Sports Data Cloud, programmatic audiences, and strategic partnerships. Read the article to learn about Sports Innovation Lab’s recent event at Advertising Week, “CLUB Women’s Sports,” and our new partnership with FanServ, in which Sports Innovation Lab’s programmatic audiences will power FanServ’s media inventory. 🌟Read The Full Article Now: https://lnkd.in/gBunzvb3

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📊 New Data Tool for Evaluating Sports Franchises The University of Michigan - Stephen M. Ross School of Business has teamed up with Arctos Sports Partners to launch the pioneering Sports Franchise Index (SFI). This innovative initiative promises to transform how we understand the performance and valuation of sports franchises. 🔍 What is the SFI? The Sports Franchise Index offers a comprehensive and transparent measure of the financial and operational health of sports franchises. Utilizing robust data analytics, the SFI aims to provide deep insights into the sports industry. 💡 Notable Findings: - Long-Term Growth: The value of North American sports assets included in the index has compounded at 13.0% per annum over the last 60 years, outperforming the equity market by 2.5%. - Superior Risk/Return: According to several measures of risk, North American sports assets included in the index possess risk/return characteristics superior to other traditional and alternative asset classes. 📊 Latest Performance Updates (as of Q1 2024): - Quarter-to-Date Return: 4.8% - Year-to-Date Return: 28.1% - Three-Years-to-Date Return: 16.7% 🔝 Year-Over-Year Performance: - Outperforming Assets: North American sports assets have outperformed global equities (23.8%), U.S. small cap stocks (19.7%), private credit (8.8%), private equity (6.0%), commodities (1.5%), and fixed income (1.3%). - Top Performers: The U.S. media and entertainment sector (53.6%) and U.S. equities (29.9%) have outperformed North American sports assets included in the index. This collaboration highlights a significant step forward in using data-driven strategies to revolutionize the sports industry. I've dropped a link to the announcement in the comments 👇 #linkedinsports #sportsfranchise

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The best thing I read today: Why did seven NFL teams pass on hiring the winningest coach in football history? In short, football is moving past the idea of the head coach as an all-powerful, all-knowing dictator, which Belichick personified. Collaboration and specialization are the future. In the modern game, if you don't work well with others, you're out of step and out of touch, and likely just out. Question: Is this out in front of, or lagging behind, the corporate world? #football #leadership #collaboration https://lnkd.in/gWfZpKnp

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Relo Metrics product team is ✨ This update is pretty cool -- now we can measure how many ticketed fans -- that go to the games "in-person" -- see sponsors. It's not just total game-day attendance; we're considering where fans are seated, and how clearly they can see the sponsor placements. #productupdate #sponsorship #analytics

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ELEVATING WOMEN'S SPORT IS A COLLECTIVE EFFORT Women's sports are poised to generate more than $1.28b in global revenues in 2024 - a 300% growth in just 3 years. Despite this rapid growth, women's sports get a fraction of financial support compared to men's sports. In the past year, The Collective - Wasserman's women-focused, global impact and advisory business - has been working alongside our client AT&T and three other companies (Capital One, Cisco and Deloitte) to launch The Athena Pledge. The Athena Pledge is a rally for brands to invest more in women’s sports. The goal is to gather 20 companies who spend $50M over 4 years to equal $1B driven to women’s sports. By taking the pledge new companies will work alongside these founding members to push for more media, investment, visibility. Strength in numbers type of thing. Interested in learning more? Please reach out... #WomensSport #TheCollective #AthenaPledge

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Reasons to consider the naming rights for a women’s and youth community sports facility in Atlanta. It offers a unique chance to position your brand as a leader in community impact and social responsibility. With a metro population of 7.2 million people, your brand will gain high visibility through year-round events, leagues, and programs that draw several thousands of participants and spectators. Research from Nielsen shows that sports sponsorship can boost brand awareness by 10% to 15%, making naming rights a powerful tool for building recognition. Moreover, aligning your company with a facility that promotes health, empowerment, and inclusivity will resonate with socially conscious consumers, 70% of whom prefer to support brands with strong social responsibility (Cone Communications). As youth sports generate billions in local spending (Aspen Institute), your brand will be at the forefront of a high-growth market while driving meaningful change in the community. Naming rights provide a lasting legacy and a highly visible platform to strengthen both your brand’s reach and reputation. So much exposure, for a fraction of the cost. Let’s have a conversation.

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Connected TV is revolutionizing how consumers engage with media, reaching targeted devices in record numbers. Vericast pinpoints the right audience with our data driven targeting to help your team achieve your marketing objectives. Interested in learning more? Let me know! #ConnectedTV #Marketing #Advertising

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$1 invested in women's sports will make more 💰 than $1 invested in the major men's leagues. That's been my hypothesis since 2020. WHY IT MATTERS: The higher risk and growth trajectory point to the potential for higher returns 🚀 💚 Deloitte data shows that 57% of brand decision-makers not currently invested in women's sports point to unproven business returns 🏈 The Washington Commanders sold for $6.05 billion in 2023. To 2x your money, they'd have to be valued at $12.1 billion. 🏀 The Las Vegas Aces are valued at $140 million, meaning to 2x your money they'd have to reach $280 million. 📈 The Dallas Wings were valued jumped from $75 million in June to $208 million in August when investors purchased 1% for $2.08 million.

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