About
Senior finance executive, SaaS CFO, advisor to company boards. Author of Hacking SaaS -…
Articles by Eric
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Can you give an update on Crowdstrike?
Can you give an update on Crowdstrike?
Overview When I published Hacking SaaS in June 2022, I described cybersecurity leader CrowdStrike (CRWD) as an example…
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Can you write about the Quote to Cash process for Enterprise SaaS?
Can you write about the Quote to Cash process for Enterprise SaaS?
Quote-to-Cash (Q2C) refers to the lifecycle of a deal, from providing prospects with the initial quote to receiving…
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Why do I focus on the Go-To-Market strategy in Hacking SaaS?
Why do I focus on the Go-To-Market strategy in Hacking SaaS?
This week marks the one-year anniversary of the publication of Hacking SaaS. Over the past year, I've received much…
Contributions
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You're facing project delays in your entrepreneurial venture. How can you ensure success and stay on track?
You can reduce the risk of timeline disruption with periodic workflow mapping. In the session, have all team members map individual project timelines and look for dependencies that are not supported by one of the workflows.
Activity
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“The real problem of humanity is that we have paleolithic emotions, medieval institutions, and God-like technology.” Most people who say their…
“The real problem of humanity is that we have paleolithic emotions, medieval institutions, and God-like technology.” Most people who say their…
Liked by Eric Mersch
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We are thrilled to announce the addition of Patrick O'Hanlon to the ThunderCat Technology team as our new Senior Vice President of Strategy and…
We are thrilled to announce the addition of Patrick O'Hanlon to the ThunderCat Technology team as our new Senior Vice President of Strategy and…
Liked by Eric Mersch
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Moderating the #AI in #InvestmentManagement panel at the AAAIM National Conference on Oct 9th in #LA! Joined by seasoned investors Sona Menon of…
Moderating the #AI in #InvestmentManagement panel at the AAAIM National Conference on Oct 9th in #LA! Joined by seasoned investors Sona Menon of…
Liked by Eric Mersch
Experience
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Education
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Harvard Business School
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Activities and Societies: HBS Hockey Team (2 years)
Section F. Earned second year honors. Authored case study taught in negotiation strategy course. Taught ESL courses. Completed private pilot license certification.
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Served on the attack submarine USS Los Angeles (SSN-688 with retrofitted D2W core).
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Activities and Societies: Brigade Training Officer for the 1989/1990 school year; Selected for Foreign Officer Exchange Program with assignment to Turkish Naval Forces, Türk Deniz Kuvvetleri (summer, 1989); Selected to represent USNA to the German Naval Academy, Marineschule Mürwik (summer, 1988); Qualified for Enlisted Submarine Warfare Insignia while serving aboard USS Alabama (SSBN-731 Blue Crew, summer, 1987); Qualified for Officer Submarine Warfare Insignia while serving aboard USS Florida Gold Crew, Q2/Q3, 1993.
Volunteer Experience
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District 11 Representative
San Francisco Graffiti Advisory Board
- 3 years 6 months
Politics
Appointed by District 11 Supervisor, John Avalos, to represent the district and support the board in matters related to the review and evaluation of services and programs in place to respond to graffiti prevention, abatement and enforcement in order to improve them.
Publications
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Hacking SaaS - An Insider's Guide to Managing Software Business Success
Scribe Media
See publicationHacking SaaS provides a framework for evaluating SaaS business models, describes the strategy for each type of business model, defines the KPIs for measuring success, and demonstrates the math behind each KPI.
I wrote Hacking SaaS - An Insider’s Guide to Managing Software Business Success to create a single resource for SaaS professionals and those who seek to join the industry. I define SaaS Professionals as founders (like you), venture and private equity investors, management teams…Hacking SaaS provides a framework for evaluating SaaS business models, describes the strategy for each type of business model, defines the KPIs for measuring success, and demonstrates the math behind each KPI.
I wrote Hacking SaaS - An Insider’s Guide to Managing Software Business Success to create a single resource for SaaS professionals and those who seek to join the industry. I define SaaS Professionals as founders (like you), venture and private equity investors, management teams, and others in sales, customer success, and finance organizations.
The book’s opening section compares perpetual and SaaS business models and discusses each in its historical context. The next section describes the financial profile of a typical SaaS company. I included this section because the typical reader needs to understand these basics. Then, I provide a framework for evaluating SaaS business models, which I organize into three segments – Enterprise, Small & Mid-Market (SMB), and B2C – based on the differing Go-To-Market strategies. Then we take a deep dive into the strategy for each type of business model. In each segment, we discuss the KPIs for measuring success and demonstrate the math behind each KPI. The math gets a little dense, but the sections will allow the reader to understand why the numbers matter. I compare and contrast Horizontal and Vertical SaaS business models in the last section. Finally, I included a glossary of all SaaS terms used in the book.
Courses
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Accounting I & II, Advanced Accounting I & II, Taxation - Individuals, Taxation - Corporations, Cost Accounting, CPA preparation
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Languages
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German
Limited working proficiency
Recommendations received
8 people have recommended Eric
Join now to viewMore activity by Eric
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How I designed the Palantir Technologies logo
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After stumbling in the AI race, Google might have finally landed its first big hit. NotebookLM, a little-known tool from Google Labs, has gone viral…
After stumbling in the AI race, Google might have finally landed its first big hit. NotebookLM, a little-known tool from Google Labs, has gone viral…
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Are you a marketer who wants to help drive change to make the world healthier? An amazing role is now open where you can be part of the solution. See…
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Collaboration among the executive team on the Sales Incentive Plan is critical to its successful implementation. Make sure you finalize yours during…
Collaboration among the executive team on the Sales Incentive Plan is critical to its successful implementation. Make sure you finalize yours during…
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Every VC firm has a "Top AI Companies List", but let's be real...there is only one list that matters and I'm glad Glean is on it :). In all…
Every VC firm has a "Top AI Companies List", but let's be real...there is only one list that matters and I'm glad Glean is on it :). In all…
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Atul Tiwary
Great analysis by the AGC team on SaaS public company comps. It's worth a look as we recalibrate mid-way through earnings season. The analysis aligns with the broader Nasdaq equity performance, where the Mag 7 (or fab 4 now :-)) have shown more resilience than the rest of the market. #AGC #SaaS #EarningsSeason #Nasdaq #EquityPerformance
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Alex Pattis
Great time on the Embracing Erosion podcast w/Devon O'Rourke! We talked about: 🚀 How to scale a company from concept to 9-figure exit 🔄 How to break away from the traditional consulting model and apply product approaches ⏩ Why it’s important to iterate quickly and often with messaging 💸📈What signals are important to pay attention to when investing in startups and much more!
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Sherif Dweek
As Congress gears up for a tax rewrite next year, private-equity lobbyists are meeting with lawmakers and preparing for a fierce fight to preserve the industry’s most valuable tax benefits. Major elements of the Republicans’ 2017 tax bill expire at the end of next year, and lawmakers on Capitol Hill are staking out positions for what they expect to be a mammoth negotiation over extending or revising its tax cuts. With incumbent Democrats and Republicans far apart on tax policies—many of the former seek to raise taxes on corporations and the rich, while the latter aim to preserve Trump-era cuts—business lobbyists are swarming Washington to defend their industries’ favored provisions. The uncertain outlook for November’s elections adds urgency to those efforts. Private equity has two big priorities: protecting the carried-interest tax break and ensuring that businesses can continue deducting interest payments at the current rate of up to 30% of profits. “Pretty much every industry group is in full talks on tax reform. Nobody is looking for a win—they’re looking to defend provisions in the [2017 law] and make sure they’re not on the chopping block,” said James Maloney, founder and managing partner of communications and lobbying firm Tiger Hill Partners, which works with private equity.
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Vu Tran
Having a Cars and Capital event tomorrow in Southern California with Oren Klaff. If you want to join message me. https://lnkd.in/gDQ4D39u Oren Klaff Bridger Pennington #InvestorEvent #FamilyOffice #InvestmentOpportunity #CarlsbadEvent #PrivateEquity #WealthManagement #InvestmentConference #CapitalRaising #NetworkingEvent #IndustryLeaders #FinancialGrowth #InvestorsMeetup #WealthBuilding #BusinessGrowth #InvestmentForum
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Gregg Scoresby
A few spots left for this awesome workshop with Justin Gray of In Revenue Capital. Every successful founder I know learns to develop and maintain high performing relationships. This is a skill like anything else and can be developed. Founders, if you want to build a high-growth company, learn to build high-performing relationships. This workshop will help you do that. Hope you can join us.
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Scott Griffiths
The Information just broke news that Anthropic has floated a $30B - $40B valuation for a new funding round right now. Anyone not in the know should clearly see than a huge discount to OpenAI at $150B round shows how far ahead OpenAI is perceived to be. What do you think? #management #Venturecapital #PrivateEquity #CapitalMarkets #AIFinancing https://lnkd.in/gR8cZg6Q
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Nick Moran
The healthcare landscape is rapidly evolving, driven by advancements in technology and a deeper understanding of patient care. I had the pleasure of speaking with Ambar Bhattacharyya, Co-Managing Partner at Maverick Ventures, on the latest episode of The Full Ratchet. Ambar has partnered with numerous billion-dollar companies like hims & hers, Cityblock Health, Devoted Health, and ConcertAI. His unique journey from rural America to becoming a prominent figure in venture capital offers invaluable insights into the future of healthcare and technology. We discuss his investment strategy at Maverick Ventures, the megatrends shaping healthcare, the impact of AI on the industry, and the importance of integrated care. Ambar also shares his thoughts on the challenges and opportunities in healthcare investment, offering a comprehensive view of what lies ahead. Check out TFR Episode 438 to catch our conversation. You'll be glad you listened.
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