Emma Vaughn

According to Nielsen’s latest report from June 2024, streaming has hit an all-time high, accounting for 40.3% of total TV usage! This surpasses the previous record set by cable in June 2021, marking a historic moment in TV consumption. The TV landscape is evolving rapidly, with streaming services continuously capturing more audience share. ✔ Disney , Tubi, Netflix, and Max saw double-digit monthly usage growth. ✔ Younger viewers (17 and under) played a significant role, with a 16% increase in viewing from kids aged 2-11. ✔ Top streaming titles like Netflix’s Bridgerton and Your Honor on Netflix and Paramount dominated viewing minutes.

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STREAMING BUNDLES: Is the cable box making a comeback!? Subscriber churn remains an issue for SVOD services – 42% of US streaming subscribers report that they “'regularly subscribe, cancel and resubscribe,” according to Ampere’s Media Consumer survey covering 1Q24. But bundling streaming services can have a significant impact on mitigating the issue. Ampere cites Disney subscribers as an example: Consumers who had previously churned and then returned to take the Disney /Hulu/ESPN bundle are 59% less likely to churn within 12 months than those who take Disney alone, based on 1Q23 sign-ups. Ampere also found that US resubscribers skew younger (aged 18-44), are more likely to be in family households, and are typically avid media consumers. And with that wide media diet, the cohort is 40% more likely than average to exhibit signs of subscription fatigue and 21% more likely to desire unified access to content across different services. Which makes bundles, Ampere concludes, a key strategy in subscriber retention. The cable box is making a comeback! This time, it's on your mobile device$!

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Immersive Insights on the Future of Streaming Services Streaming services are at their peak, and ad revenue is expected to soar to $200 million by 2025! Amazon Prime, Kayo, and Binge are leading the local market charge, leveraging sophisticated human sales teams. Marketers, it's time to expand beyond major cities and tap into Australia's dynamic regional audiences for growth opportunities. Don't fear introducing ads to streaming services; they thrive with varying growth rates. AI personalization and innovative ad formats are poised to drive the industry's next phase. Survival in Australia's competitive ad-funded streaming market will be challenging as new players like HBO and Disney enter the arena. Given the evolving industry landscape, streamers must invest in AI-driven experiences, immersive content, and strategic marketing to stay ahead. Though Amazon Prime, Binge, and Kayo currently dominate with their robust sales and data infrastructure, competition is fierce, especially for ad revenues. Telsyte's forecast indicates a 10 million household streaming market within four years, with over a third on ad tiers, signalling a significant change in consumer preferences and revenue streams. The future of streaming services hinges on content integration, personalized experiences, and adapting to the evolving advertising landscape. Are you poised to seize the opportunities in the upcoming streaming revolution? #StreamingServices #FutureTrends #AdRevenue #DigitalMarketing #InnovativeTech #StayAheadOfTheCurve Link to the full article: [here](https://lnkd.in/gC_f_zDg)

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In the dynamic realm of media consumption, the shift from free-to-air (FTA) television to advertiser-funded streaming television (FAST) signifies a remarkable milestone. The emergence of FAST, championed by industry giants like Amazon and Tubi, is reshaping content delivery with a focus on global reach and precise audience targeting. This evolution paves the way for broadcasters to harness streaming technology and data analytics, enabling real-time measurement of revenue streams. Explore more about this transformative era in television broadcasting: https://lnkd.in/eGx8zk8X

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🚀 Streaming Takes the Lead! 🚀 According to Nielsen, streaming has surged to over 40% of TV usage in June 2024! This significant milestone highlights a seismic shift in how we consume media, leaving traditional TV formats trailing behind. As streaming platforms continue to dominate, the landscape of entertainment is being reshaped right before our eyes. 📈📺 #MediaTrends #Streaming #DigitalTransformation #Nielsen https://lnkd.in/gVx8NneQ

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FAST Channel Monetization: Content Kings Were Over Promised, and It Under Delivered. In recent years, Free Ad-Supported Streaming Television (FAST) channels have emerged as a popular avenue for distributing content. Promised as a lucrative opportunity for content owners, the reality has been far less impressive. Learn more: https://lnkd.in/dT2A-B8A

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