Emma Cooksey

Let's be honest with ourselves for 1/2 a second here, folks. 👉 Attn: Surgeons, ASC Directors, Vendors Reps, Big Ortho, Regulatory, and my dear #CleanFreaks in SPD. 👇 There is not one person on planet earth who thinks it's a good idea to dump tons of orthopedic tray volume on ASC reprocessing departments. No one thinks it's gonna be pretty. No one thinks they are going to keep up. No one thinks they are ready. No one even thinks these ASC reprocessing "closets" were built with orthopedic volume in mind. And yet here we are, all talking about how ASCs across the US will see 12 percent to 22 percent growth in volume the next 5 and 10 years. How data reveals a remarkable surge of 42,228 procedural cases reported by ASCs as of November 2023, a staggering 84% increase from 2022 (American Joint Replacement Registry 2023 Annual Report). Not only that, but we saw a 293% increase in outpatient knee replacement procedures in the ASC market from 2019-2023. Do you think we saw a 293% greater investment in SPD resources, space, training, technology, staffing, and more? I would laugh, but this isn't funny. I can't even say the volume is coming. In many places it's already there. 🙋‍♂️ How'd we end up here? Lots of reasons, lots of market forces. Some financial, some logistical, some patient preference, and more. But one of the primary reasons we've ended up here as far as Sterile Processing is concerned, is that SPD was never really considered as a concern in the first place. Healthcare thought it'd be a good idea, and that we'd iron out the challenges later. Well, I'm here to tell you, if you're out there solving for this loaner volume challenge in the ASC market today, you are at the epicenter of opportunity, my friend. Whether it's more efficient tray layouts, smarter tray logistics, better equipment layout, new off-site solutions, scaling up predictive data, and more -- fixing this issue is going to need all hands on deck. The rhino (or tidal wave of volume) ain't slowing down anytime soon. Until then, please, please, please remember these solo techs out there. They are getting trampled, trounced, and bowled over. They need every brilliant idea, tangible help, and inspiration we can give them. Because they are one of the last stops on that tray's journey from storage to sterile to surgery. Are you out there saving the day in ASCs? I'd love to hear what's working for you and your SPD. 🙏 #ASCs #Surgery #Volume #Orthopedics #MedDevice #Surgeons #SterileProcessing

181

64 Comments

To Our Forward-Thinking Medspa Owners: Running a successful medspa isn’t just about offering the latest treatments—it’s about efficiency, cost-effectiveness, and delivering exceptional results for your clients. The MIRApeel system is designed with this in mind, offering a unique blend of features that streamline your operations while elevating the client experience. With its all-in-one capabilities, the MIRApeel delivers multiple treatments in a single system, from microchanneling to non-invasive facials and body treatments. This means fewer devices cluttering your treatment rooms, lower running costs, and a more streamlined workflow for your team. Each session is designed to be both time-efficient and highly effective, allowing you to treat more clients while providing them with superior results. The MIRApeel isn’t just about convenience—it’s about delivering savings while maintaining the highest standard of care. Medspa owners can enjoy lower operating expenses while offering clients a premium treatment experience that keeps them coming back for more. Imagine a system that does it all—treats the skin, lifts and firms, and introduces nourishing ingredients into the deeper layers—all while ensuring your business remains affordable and efficient. Now is the time to invest in the MIRApeel. Offer your clients the best, while saving your business both time and money. Schedule a demo today and discover how the MIRApeel can transform your medspa. #MIRApeel #MedSpaEfficiency #CostSavings #AdvancedSkincare #MedSpaInnovation #AffordableSolutions #AllInOneSystem #EfficientSkincare #MedSpaGrowth #ClientSatisfaction #BusinessSavings #SkinCareTechnology #CallToAction

6

If you aren’t doing a full benefit investigation prior to your patients initiating therapy, you should start today. Why?? Patients are running out of copay card funds and it’s only April! This makes me want to pull my hair out! Moving forward, that’s what I’m doing for every single patient! When you see what their benefits are, you can strategize on your own or with your best friend, your FRM! Sampling patients isn’t feasible sometimes depending on the provider/practice and some manufacturers don’t allow patients to go on PAP because they ran out of funds… #accumulators #maximizers #patientaccess #highdeductibles #highcoinsurance #copaycards #themadnessneedstostop

92

14 Comments

Negative online reviews for Urgent Cares. Pleasing patients in the UC is tough. They come in at their worst and they interact with a lot of moving parts. It takes one wrong step to lose their faith. The negative reviews an UC accumulates also dictates the kind of talent they'll recruit. Your run-of-the-mill MA, MD, PA, or Tech will take a job based on the pay. The top-notch staff will look at your online reviews, read the online reviews, do a dry run at your facility, and then decide if they want to work for you. And the low-performing staff will recommend their friends to come work for you and the high-performer will do the same. One thing begets another.

3

Dive into the realm of pediatric care with HHC's Child Health category! Unravel the mysteries of DDH - Graf's Method, a groundbreaking approach to detecting and treating hip dysplasia in infants. Stay informed, stay proactive.🌟 👉Explore more at: https://www.h-h-c.com #HealthcareInnovation #Healthcare #HelveticaHealthCare #Pediatrics #ChildHealth #HipDysplasia #GrafMethod

1

Where are patients dropping off or canceling? And who owns that part of the patients journey? When your team understands this journey in your practice and how their role fits in creating patient success.. you'll see more arrivals and LESS CANCELS. Thoughts?

4

3 Comments

I INCREASED a clinic's monthly revenue by $12,400.. In 4 months, we created the systems to deliver $12,400 MORE …month after month after month after month after! No new marketing No new hires No new services We DIDN’T EVEN get MORE new patient leads. Everything we did was ALREADY in house How did we do it? 👉 A BETTER FRONT END SALES PROCESS We trained the front desk! Here’s what we did: Personalization People want to work with others who see them as HUMANS and not a number. So, finding out the caller's name within the first 5 seconds of the conversation and USING THAT throughout the phone call is the EASIEST WAY to build trust. Getting the front desk to ask the right questions There have been so many times that I have secretly called a clinic and the second question the front desk asked me (after asking for my name) was ABOUT PAYMENT… This is how you BREAK TRUST in 10 seconds. Instead, find out about their wants, needs, and goals. Help the front desk team understand the patient experience. Everything in your business is CONNECTED to one another. From the first phone call to the completed POC. Your front desk needs to understand every step along the patients journey to create a better patient EXPERIENCE By training the front desk on these 3 aspects, we were able to get more patients to ARRIVE, PAY, and STAY with NO NEW MARKETING THIS IS THE SHIT I LOVE The relationship building. The sales and retention. If you’re ready to make a change in your business then DM me “SECRET CALLER” with your phone number and a time. I will personally call your clinic and give you feedback on your front desks call. Let’s start the conversation and INCREASE YOUR REVENUE!

2

2 Clinician insertions are a crucial first few steps for beginner inserters. It allows for growth in comradery but also acts as a resource for each other. When we have the needle in your hand you're busy executing, sometimes you need someone to pull back and consider alternative solutions when troubleshooting. This will help decrease errors with beginner inserters or complicated cases. Unfortunately not all institutions value this or know to figure out how to afford it. #vascularaccess #doctor #nurse

23

10 Comments