Ema Roloff

Think about the kind of content you enjoy consuming and go try your hand at making something similar. Too many people think they have to be "professional" on LinkedIn and it leads to posts that lack personality and creativity. Show your personality and you will attract the right type of audience that enjoys your approach.

I agree that you need to assess your needs, but realistically you have to start with why when you’re looking at any change management initiative. The why behind the change is the absolute most important part of getting by and from your team make sure you focus on that first and foremost.

Be sure that you are not posting them ghosting. You need to make sure that every single person takes the time to comment on your Paul. It’s an interaction back. This goes for a company page or an individual.

When you use your experience to inform your content you can create posts that speak directly to your customer, their problems, maybe a challenge that is stalling a decision, and help them navigate the purchase in a one-to-many capacity in addition to your one-on-one communication. It reinforces your direct communication but also shows your expertise in helping them navigate their challenges.

Clarity in vision and communication is the most important factor in getting your team on board with a change and accomplishing your goals. Ambiguity breeds dissension as everyone on your team has a slightly different hazy view of your ultimate goals. Unintentionally decisions will be made that take your project off track and your team is essentially rowing a boat in different directions leading you to never reach shore.

For social selling to effectively build your pipeline, you need to think of yourself as an educator. Think of defining your niche as choosing the subject you teach. Then you can get very clean on the content you create.