Elizabeth Mathias

Do you care about your growth and retention tech stack? Save some time on your calendar: August 14th, at 10 am CDT. We're joining Gorgias, Nosto, and Loop for a DTCx webinar: "4 Tools Used by the Largest DTC Brands for Retention." See what top DTC brands are doing to revolutionize their customer retention strategies! Learn best-in-class ways to: ✔ Streamline customer service for seamless experiences.  ✔ Personalize shopping to boost loyalty.  ✔ Leverage subscription models for recurring revenue.  ✔ Master return management to enhance satisfaction. A link to register is in the comments below.

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We've worked with 100s of DTC brands. And, we've noticed three things they do not get right in their post-purchase flows: 1. Timing and frequency of the emails 2. Not being consistent across all marketing channels 3. Tendency to 'overthink' (Yes, you read that correctly!) Our Head of Strategy Innovation Bogdan Birtom explains them in this video 👇 Get more such actionable insights and elevate your email game: https://lnkd.in/dsDFSaXN 🚀 #DTC #EmailMarketing #eCommerce

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🚨 Attention DTC marketers: Are you stuck in an iterative testing loop? 🔁 Make sure you're taking bigger swings with your creative. Darren D'Altorio, VP of Social Media at Wpromote, dropped some serious wisdom at our Creative Strategy Summit: → Iterations pay the bills, but big swings unlock new levels of growth 📈 → Focus your creative testing roadmap on new concepts, not just small tweaks → Aim for high-concept ideas that broadly resonate and can handle larger ad spend Take Vuori, for example. They turned a humble static ad concept into a full-blown TV commercial by thinking big and iterating on a winning idea. 📺 So how can you level up your creative strategy? 1. Test big, differentiated concepts 🎨 → Limit one-off ideas → Push for creative differentiation → Keep it simple and memorable 2. Get a Creative Differentiation audit from Meta 📊 → Understand how the auction perceives your assets → Avoid over-optimizing on past data 3. Search for diverse creative inputs 🔍 → Conduct trend research and analyze platform shifts → Study in-market creative and performance → Perform sentiment analysis to understand customer needs Remember, your job as a creative strategist is to build frameworks that allow you to test differentiated concepts with the greatest potential to scale. What's your biggest creative testing challenge? -- 👋 Follow Motion (Creative Analytics) for more. Helpful? ♻️ Repost to share!

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Is it too late if your goal is to build a brand that’s impossible to scroll past? 👀 Some recent Sprout data tells us the opportunity is still up for grabs. Check out this video and be sure to grab your copy of Sprout’s 2024 Content Benchmarks report: https://bit.ly/3VY3KFW.

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