Edward Montanus

As the advertising landscape continues to evolve, don't just keep up...THRIVE 🏁 Combine the power of CTV, email, and display advertising to: 👀 Capture and hold your audience's attention 📣 Reinforce your brand message 🏎 Drive conversions LBDigital >> Third party data that doesn't suck 🥤 #data #ctv #dsp #email #directmail #identity https://lnkd.in/eEiVtYGx

6

Introducing Walmart Connect's in-store measurement capabilities: Discover Skai's how-to on bridging online advertising and offline sales and the 3 key metrics you should focus on: https://okt.to/Hp89Bn

16

As election season ramps up, many brands might feel tempted to pause or reduce their ad spend due to concerns about political ad fatigue. But, according to new research from iSpot, there’s no need to go dark. In fact, 37% of consumers report paying more attention to non-political ads during this time. With the right strategy and careful messaging, your brand can still thrive—even in the midst of a heated election season. Check out this insightful piece from AdExchanger to learn more: https://lnkd.in/evE83mKs

15

Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

1

You don't want to miss OptiMine Software, Inc.'s upcoming webinar with Domino's hosted by the Advertising Research Foundation (ARF) on June 25 at 12PM ET- REGISTER TODAY! https://lnkd.in/d4H-dE6h #GooglePrivacyChanges #MMM #MarketingMixModeling #DataLoss #MediaMixModeling #MarketingMeasurement

9

The recently released IAB Digital Out of Home (DOOH) & In-Store Retail Media Playbook offers an in-depth look at how brands and retailers are collaborating to deliver an omnichannel consumer experience and implement closed-loop measurement. See the playbook to learn about: - Merchandising and In-Store Shopper Marketing - Consumer-Centric Strategies in Retail Media Advanced Measurement and Optimization - In-Store Venues and Zones Download the playbook now: https://bit.ly/3yZDH7O

4

Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising

3

Curious about how a clean room operates? Check out this demo to experience the capabilities of the LiveRamp Clean Room powered by Habu! Learn how you can run straightforward queries, generate comprehensive reports, and consolidate data from all channels seamlessly—all without any coding required.

6