Ed Sealover

Preparing an effective crisis communications plan before an incident occurs is essential. Below are insights about the pillars of this Public Relations plan. #crisiscommunications #PublicRelations

1

Make this the year you create your just-in-case, peace of mind, comprehensive crisis communications plan. Don't know where to start? Give me a shout. #communications #publicrelations #crisiscommunications

5

PR people should never be "yes" people. If you're not getting strategic guidance, pushback and caveats from your PR people, you have a "yes" person. They'll issue that press release on election day, extend that headline to 4 lines, and include those other two pieces of news in your big announcement even though it clutters things up. This will only end up hurting your programs and outcomes. Good PR is strategy, collaboration, thoughtfulness, and the time-tested experience of knowing what works and what doesn't. A "no" can sometimes be better than a "yes".

20

2 Comments

A look at the recent #business #closures in #providence Today on #golocal #rhodeisland #smallbiz #restaurant #hospitality #government #transportation #economy #politics

1

"As newsroom leaders, we often think a lot about how our organizations embody our values, yet we rarely expect the same from the contractors and external partners. But thoughtfully choosing who you work with when you start a newsroom is an important way to build your values into your organization’s foundation. When we first relaunched our newsroom, we needed a bank, a fiscal sponsor, and a PEO. Here’s how we ensured that the companies and organizations we worked with aligned with our values." The latest from The Appeal - with templates to help you find the right fit for your newsroom! https://lnkd.in/epjPP5SD

4

History teaches us that mistakes are inevitable. How can we use that knowledge in our crisis communication planning? https://lnkd.in/gya8hWG7 #pr #crisiscommunications #crisismanagement #eriklarson #history

4

1 Comment

Over the last few months, I have seen posts from reporters discussing how they have needed to ban certain PR reps and/or agencies due to email pitches they have received. Have you ever felt the need to ban/block a reporter? In my career, I have decided to not work with three reporters – one early in my career who would go out of their way to always write negative stories, a reporter who became such a prima donna that isn’t wasn’t worth working with them, and one who used vulgar language in response to a pitch she didn’t like that I sent her even though it was related to her beat.   Am I out of line with this approach? Would you pass on working with a specific reporter, editor, or media outlet? #mediarelations #mediaoutreach #PR #media

16

22 Comments

Does your PR team know how to explain the work we do? In too many instances, asking different members of your team how to explain public relations may bring many different answers. The obvious problem with that is that it creates confusion. As we all already know, too many people already don't get what we do. It is less about saying the exact words but more about general cohesion of the story. If your agency hasn't gone through this exercise with your team, it is something to think about.

2

No cap, this goated research is sigma! No Fanum tax for reading, ya rizzlers! (Translation: Seriously, this is excellent research! And it's free to read, my charismatic friends!) The latest survey from WE Communications, “Alpha Intelligence,” outlines our findings findings about the next critical consumer cohort. We surveyed both Generation Alpha kids (ages 10-14) and their parents to understand the influence of Gen Alpha and what influences them, including the role of technology and AI in shaping their daily lives. I'm raising 3 Gen Alphas at home (8, 11, 13) and this DEFINITELY resonates with me. Brands need to be ready for this cohort that is super tech-savvy, highly skeptical, and equipped with access to information no previous generation had at their age. Check out the survey findings: https://lnkd.in/dGMeQufv.​   #GenerationAlpha #GenAlpha #WEAlphaIntelligence

21

1 Comment

Pass it on. Doing what I love most today, passing on 25 years of knowledge to the next generation. Today’s topic - the power of regional media. Why so important? 🚨 Regional journos know their beat! (Great place to learn what journalists need) 📍Local means local (teaches you news angles, relevancy and understanding media patches) 🤝 They’re on our doorstep! (Great chance to meet journos in person, ask questions and build relationships - still as important as ever) ❤️ They support our community (Even if your business is international, you will need your local media at some point if you help the community near your work or have employees to hire) 📺 We have variety in our region (We are lucky to still have a wide variety of dailies and weeklies, lifestyle and business media, podcasts TV & radio. So anyone new to PR can learn the difference in editorial style and ways of working all in one place!) #PR #agency #media #local

77

14 Comments