Articles by Dustin
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“Tell me a report!” said no one… ever.
“Tell me a report!” said no one… ever.
Reporting is not storytelling. Yet I continue to see brands, organizations, and executives delivering reports about who…
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5 NAMING PITFALLS TO AVOID
5 NAMING PITFALLS TO AVOID
Throughout my career in branding, I continue to be amazed at how few marketers actively seek outside expertise when it…
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5 Tips On How To Build A More Resilient & Agile Brand
5 Tips On How To Build A More Resilient & Agile Brand
HOW GOOD IS YOUR BRAND AT PICK-UP BALL? On the eve of the NCAA Championship as I reflect on my busted bracket, I felt…
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3 Principles for Building Economies of Connection (and a Brand Worth Scaling)
3 Principles for Building Economies of Connection (and a Brand Worth Scaling)
In 1909, Henry Ford famously said, “Any customer can have a car painted any color that he wants so long as it is…
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Facebook Me Gently With A Chainsaw
Facebook Me Gently With A Chainsaw
“All we want is to be treated like human beings, not to be experimented on like guinea pigs or patronized like bunny…
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The Golden Age of Packaging Design
The Golden Age of Packaging Design
Is Your Brand Ready for the Golden Age of Packaging? Disruption. It is perhaps both the most overused and most accurate…
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📢 New Blog: Building an Insider Risk Management Program Insider threats are a growing concern for organizations, and addressing them requires more…
📢 New Blog: Building an Insider Risk Management Program Insider threats are a growing concern for organizations, and addressing them requires more…
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I’m pleased to announce that Bona Design Lab has rebranded to BDL PARTNERS. While we have a new name, we remain the same experienced team that has…
I’m pleased to announce that Bona Design Lab has rebranded to BDL PARTNERS. While we have a new name, we remain the same experienced team that has…
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This is the best thing I've read this week. Admittedly, I'm working on a pitch deck so a recent thread about that subject on the LMA Coffee Talk chat…
This is the best thing I've read this week. Admittedly, I'm working on a pitch deck so a recent thread about that subject on the LMA Coffee Talk chat…
Liked by Dustin Longstreth
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We invited Kieran Lewis, Head of Commercial Product & Data Bauer Media Group, to Permutive HQ to discuss how our Audience Activation Platform helped…
We invited Kieran Lewis, Head of Commercial Product & Data Bauer Media Group, to Permutive HQ to discuss how our Audience Activation Platform helped…
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Fall called. It wants some fresh duds. Shop the Repurpose showroom — One block from Penn Station! So easy to shop new and vintage luxury.
Fall called. It wants some fresh duds. Shop the Repurpose showroom — One block from Penn Station! So easy to shop new and vintage luxury.
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I had the privilege of working with Rodney Rogers on a couple of occasions, beginning with my time at Virtustream a little more than a decade ago…
I had the privilege of working with Rodney Rogers on a couple of occasions, beginning with my time at Virtustream a little more than a decade ago…
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🏛️🔬 Today, we have been attending the event "Precision Medicine. Experts in Action, Continuous Innovation in Healthcare” taking place at the…
🏛️🔬 Today, we have been attending the event "Precision Medicine. Experts in Action, Continuous Innovation in Healthcare” taking place at the…
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It's an exciting day for Axinn, Veltrop & Harkrider LLP! We've rebranded. Check out our new look and website.
It's an exciting day for Axinn, Veltrop & Harkrider LLP! We've rebranded. Check out our new look and website.
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What a ride! It was a joy to work with so many thoughtful, engaged, ambitious Rotman MBAs on the messy work of actually getting decision-makers…
What a ride! It was a joy to work with so many thoughtful, engaged, ambitious Rotman MBAs on the messy work of actually getting decision-makers…
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Hitting the ground running for BDL Partners Starting Day 2 of NACS with a few educational sessions and reconnecting with old and current clients.
Hitting the ground running for BDL Partners Starting Day 2 of NACS with a few educational sessions and reconnecting with old and current clients.
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As a Haitian American, I feel compelled to address the troubling and false rumors that have surfaced about Haitian migrants in Springfield, Ohio. I…
As a Haitian American, I feel compelled to address the troubling and false rumors that have surfaced about Haitian migrants in Springfield, Ohio. I…
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We're thrilled to announce that Husch Blackwell has been recognized by Benchmark Litigation as a top litigation firm! Our team boasts 29 2025…
We're thrilled to announce that Husch Blackwell has been recognized by Benchmark Litigation as a top litigation firm! Our team boasts 29 2025…
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Small/Mid Size law firms rock!! I loved talking all things legal marketing technology with Jenny Hills and Jaron Rubenstein (and all of you at…
Small/Mid Size law firms rock!! I loved talking all things legal marketing technology with Jenny Hills and Jaron Rubenstein (and all of you at…
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Is the reason we’re all obsessing over culture right now because we’re worried about our own relevance? Meg Asaro, Vault49's Head of Strategy, might…
Is the reason we’re all obsessing over culture right now because we’re worried about our own relevance? Meg Asaro, Vault49's Head of Strategy, might…
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With culture moving so fast, do we fear getting left behind? Or, even worse, that we've become irrelevant? I coin this phenomenon 'Eternal…
With culture moving so fast, do we fear getting left behind? Or, even worse, that we've become irrelevant? I coin this phenomenon 'Eternal…
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Susan Machtiger
Thank you Tatiana Nery Lindenberg and Andrew Martschenko and our research partners NewtonX for these timely and critical insights as M&A starts to heat up again. The impact of the deal only BEGINS the moment the deal is done. Long term success depends on how the business and brand transformation is managed post deal. Let's talk!
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Jay Mandel
Welcome to the #downgradeconomy. The era of mindlessly pushing unwanted, overpriced products onto consumers is over. This has ushered in an age of discerning, value-conscious consumers who know what they want. They will use their wallets and voices to get it, calling for a radical overhaul of business models and strategies. CEOs and CFOs in the latest round of earning calls have admitted that the market's previous willingness to indulge in unnecessary goods is disappearing right before our eyes, or has already disappeared. My latest Marketing Accountability Council article provides an in-depth explanation of the reasons for this shift, showcases companies that are embracing this change, and offers suggestions on how marketing professionals can spearhead the transition towards a more customer-centric era. #downgradeeconomy #marketing #business #leadership
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Joseph Barbieri
Highlights from a new report by Boston Consulting Group (BCG) on Gen AI adoption by CMOs. : - 75% percent of CMOs are prioritizing and optimistic about Gen AI - 85% of these CMOs are already using it. - 3 our of 5 CMOs say they are the driving force behind the funding and investment for GenAI. - Over 50% of respondents are projecting at least 5% top-line growth in their GenAI-related business cases - 3 out of 5 will invest at least $10 million annually in AI and GenAI initiatives over the next 3 years - CMOs are investing primarily in content creation and social media engagement. The largest category of interest for CMOs using Gen AI was content creation, getting 36% percent. - Getting the most from GenAI includes a shift priorities to strategic areas such as customer insight generation, personalization, segmentation, and predictive analytics. #cmo #genai #advertising #marketing #aiadoption
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