Dave Sims

Struggling Norfolk Retail Biz? Feeling stuck in the past? Is your online presence a ghost town? Brick and mortar stores can THRIVE in today's market! Here's how a combined CTO / CMO approach can transform your business like it did for Tidewater Safety Shoes. Questions? 📈 How can I leverage data to reach new customers? 🤝 Is my online store user-friendly? ⛓️ Are my marketing efforts disconnected? This FREE case study has the answers! ➡️ https://lnkd.in/eyu5KJDi #norfolk #retail #growthhacking #entrepreneur #ecommerce

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The Mars Agency's Lindsey Simcik and Kristin Wall joined over 800 practitioners last week for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governence 📊 Measurement 🌱 Digital Transformation Get their key takeaways here 👇

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This fall, brands are at a crossroads: dive into the political buzz or keep things neutral? With political ad spending set to break records, marketers need to be strategic to avoid alienating their audience. Staying true to your brand values is crucial, whether you choose to engage politically or not. For those opting to engage, targeting high-value customer segments with tailored messages can capitalize on the heightened political interest. Alternatively, brands looking to avoid the political noise might find solace in out-of-home (OOH) advertising, offering a less contentious way to connect with consumers. #MarketingStrategy #PoliticalAds #BrandMessaging #OOH

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Lots of action in CPG world right now. Many brands are experiencing volume declines as consumers respond to inflation. Private label competition is up. A lot. Smaller, digitally native DTC brands are chipping away at the share of legacy brands. And there's tremendous pressure to improve outcomes with smarter advertising and promotional strategies. Here's one: Don't forget about the stores. Most of them are now digitally enabled and you can access these massive audiences at scale as easily as any other digital channel - just without the fear of wasting impressions on shady MFA sites or other places where the audiences are less engaged in commerce activity at best, and not even human at worst 🤖 Take a look at the media plan. Anything looking stale? Could it make sense to reallocate some portion of that budget to get closer to people as they shop in the physical stores where 85% of your sales occur? Yes - Reach them while they watch TV on the couch. Yes - Reach them while they are scrolling social. Yes - Speak to them while they are walking the dog and listening to a podcast. Yes - Put your brand in front of them with sponsored product listings. But why go silent on them once they arrive at the actual store? Remind them. Get that additional imprint on their memory at the final moment of truth. It's getting complicated out there. But maybe taking advantage of digital in-store media is part of the solution? https://lnkd.in/eD6gHBV7

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In my interactions with clients, partners, and peers at LeadsCon three months ago, I still saw some mixed feelings about the FCC rulings. It was evident that there are a lot of positives but the implementation seems to be the tricky part. Most brands are looking at the FCC’s new regulations as an aim to close the lead generation loophole, transforming how consent is obtained in our industry. There is a stronger opportunity to build brand awareness and improve consumer experience right from the point of lead capture and discovery. Consumers generally don't want to speak to multiple providers on the same query. Now, they will have clearer expectations on who will contact them. This transparency will lead to better trust and higher engagement rates/ higher answer rates per lead. Consumers will only be marketed to about the product or service they gave consent to on the original website, and not bombarded by several related product or service marketing calls referencing the same single consent statement. We must begin testing new flows to understand and optimize for these regulations. The implementation deadline of January 25th will be here before we know it! One solution could be presenting a selection of brands to prospects while they are filling out lead forms. Giving consumers the choice of which brands they want to give consent to puts them in the driver's seat. We are doing a beta test of this with some of our partners and will get feedback soon on what the impact is on the performance of campaigns as a whole and to what extent it will improve the consumer experience. Want to learn more about how our solution can support different scenarios of consent capture? Visit https://lnkd.in/eGPRyr6z

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