Joshua Clark

I am not bashful about being a Liquid Death fan, both of the products but also their approach to marketing or, more accurately, anti-marketing. This post by Cheryl Miller Houser (she/her) succinctly explains the power of LD and their storytelling. Many brands have the ability to follow suit, but "you have to be confident about who you are and taking bold creative risks." #storytelling #bold #antimarketing #antibranding

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I joined Liquid Death three years ago today. The idea has always been to have more fun than everyone else. Because if we're having fun, it's an open invitation for everyone else to have fun with us. So here's a random, unadulterated string of moments behind the scenes at Liquid Death / Death Machine over the last three years. Because if we're not having fun, why would we even do it? Or why would we ask anyone else to care? (Appearances by Johnny Eastlund, Cookie Walukas, Scott Bizjack, Tony Mangucci, Greg Fass, but there are oh so many more.) #liquiddeath #advertising #marketing

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Think you can handle the future? I just dropped some bold predictions on a podcast earlier today. Check out what I and a few industry leaders had to say. 1️⃣ The U.N. will make a recommendation to put caps on the growth of AI, especially since it puts significant demands on the world's available energy resources, as well as is implied to generate excessive heat which could adversely tip additional global warming. The fees and penalties they would recommend would be waived with countries and corporations that could demonstrate a dramatic reduction in their GPU heat offput, or who dedicate more than 5% of their AI research and spend towards research on global warming, and environmental benefit. 2️⃣ AI-free zones will become a desired retreat from the everyday. Resorts and leisure travel businesses will market and establish AI-free zones that bring people an "authentic" experience free of anything generated by AI. People will come here to get away from a constant barrage of generated content, news about Sam Altman, or silly emojis. 3️⃣ Ashton Kutcher and other celebrities will license their likeness to AI studios, powered by tools like SORA, hoping to get ahead of the onslaught of soon-to-be-released AI movies and game titles. Check out what Michael J. Goldrich, Bob Ficken, Martin Stenzig, Bonnie D. Graham and I had to say about what we expect could be just around the corner. Do you think I'm out to lunch? Share your thoughts and guesses for what you think we might see in the next 6-12 months. ⬇ ### I’m Dan Geller. As an AI Operations Specialist and a Fractional Creative Director, I help business leaders and their teams identify how to leverage Creative Brand Strategy, Growth Marketing, and AI-empowered tools and automation to help them uncover new opportunities for growth, revenue, and greater leverage of their time. Reach out any time if you’d like to learn more or just brainstorm. #predictions #bebold #airefuge #aimovies #globalwarming #podcast

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