Delali Kpodzo Conrad, MBA

“…Bringing that feeling back to black women is so incredibly important to me. Making them know that their beauty is recognized, that it is honored. And that they can carry that confidence with them out the door, because they know that we have their back. That’s really why I do what I do.”

I was interviewed by Melanie Yvette at Ebony Magazine as the beauty and lifestyle company I co-founded really started to boom.

“…During a rare, unexpected visit to YouTube searching for information on how to properly wash her kinky, coarse natural hair, Delali Kpodzo discovered a platform for Black women that would change the face of video tutorials. A one-stop shop for everything you need to know on Black hair, beauty and even wellness, We Are Onyx is becoming a leader in anchoring… Show more

I was interviewed by Melanie Yvette at Ebony Magazine as the beauty and lifestyle company I co-founded really started to boom.

“…During a rare, unexpected visit to YouTube searching for information on how to properly wash her kinky, coarse natural hair, Delali Kpodzo discovered a platform for Black women that would change the face of video tutorials. A one-stop shop for everything you need to know on Black hair, beauty and even wellness, We Are Onyx is becoming a leader in anchoring Black women to understand and own their unique beauty. Read Delali’s story of how she went from a frustrated natural girl to a Black beauty CEO…”
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This case study provides a profile of a small privately run coffee shop on the University of La Verne campus. The authors’ goal is to investigate the issues and challenges surrounding a failing business in the food service industry. Using the data provided, writers are challenged to assess the strengths and weaknesses of the establishment, and craft an actionable marketing strategy to increase short-term sales and long-term customer loyalty.

I was invited as the only student to attend… Show more

This case study provides a profile of a small privately run coffee shop on the University of La Verne campus. The authors’ goal is to investigate the issues and challenges surrounding a failing business in the food service industry. Using the data provided, writers are challenged to assess the strengths and weaknesses of the establishment, and craft an actionable marketing strategy to increase short-term sales and long-term customer loyalty.

I was invited as the only student to attend the World Association for Case Method Research & Application (WACRA) conference in Munich, Germany where I lectured at a series of conferences on my case study and findings.
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