Deborah Corn

Does your PR team know how to explain the work we do? In too many instances, asking different members of your team how to explain public relations may bring many different answers. The obvious problem with that is that it creates confusion. As we all already know, too many people already don't get what we do. It is less about saying the exact words but more about general cohesion of the story. If your agency hasn't gone through this exercise with your team, it is something to think about.

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In this week’s Association Insights, we’re covering how to improve your presentation skills. Here are five essential tips: 1️⃣ Know Your Material: Confidence starts with preparation. When you know your content inside and out, you can focus on delivery and engage more easily with your audience. 2️⃣ Focus on Your Audience: Tailor your message to what matters most to them. Understanding their needs helps you connect and keep their attention. 3️⃣ Use Confident Body Language: Stand tall, make eye contact and use gestures to emphasize key points. Your body language speaks volumes. 4️⃣ Pace Yourself: Find a natural rhythm and use pauses to emphasize key points. Avoid speaking too quickly or too slowly to keep your audience engaged. 5️⃣ Encourage Engagement: Ask questions, share stories and make your presentation interactive. The more involved your audience feels, the more effective your presentation will be. Mastering these skills will help you become a more dynamic and impactful presenter. 💬 What presentation tips have worked for you? Share your thoughts in the comments! #AssociationInsights #PublicSpeaking #PresentationSkills #OnWrdUpWrd #Communications

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How comfortable are you with graphic design? Creating visuals? Visual communication overall? It's time to brush up those skills, because 92% of business leaders expect everyone -- yes, even those in non-design or creative roles -- to have design know-how. That's according to Canva's latest installment of their annual Visual Economy Report. Social media has had an outsized impact on the way we consume and share information, and the penchant for visually-appealing communication has absolutely infiltrated the workplace. Some other interesting findings, from this one-of-a-kind report (that we had A TON of fun creating and reimagining for 2024): 📈 77% say visual communication tools have increased business performance. From accelerating content creation and team collaboration to stronger audience engagement, visual-first communication helps organizations save time and money. 🤖 82% of leaders are exploring AI-powered tools as options to accelerate their content production needs and reduce costs. 🎨 68% are now training those not in design roles to meet a certain threshold of design competency. Read more in Forbes: https://lnkd.in/gTqKPyvW Shout out to Chris Hew, Donato Casarella and our whole Canva team for creating this amazing resource.

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