“I have been working with Dave the past year and he's fantastic to work with. He always has such a genuinely great attitude every time you speak with him. He tells you exactly how it is which makes him very easy to work with. He is very intelligent, strategic and knowledgeable about all forms of media and client's businesses. Dave's diverse experience can be an absolutely game changer for an organization. Dave brings unique insight that has a material impact on client's businesses, he always looks at the big picture and has his client's best interest in mind. Although he knows so much about the space, he's not the slightest bit arrogant and is always excited to build on his knowledge which inspires others and is the kind of leader I would want.”
About
At SmartSpend, we are pioneering a new era of media investment efficiency, where growth…
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Standing ovation for friend and mentor, Michael Milken, tonight, on his induction into the Fixed Income Hall of Fame. Mike’s accomplishments in…
Standing ovation for friend and mentor, Michael Milken, tonight, on his induction into the Fixed Income Hall of Fame. Mike’s accomplishments in…
Liked by David Rollo
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10 things I'm doing at 44 to live an amazing life at 94 (and beyond): 1) I'm removing most processed sugars and ultra-processed foods from my diet.…
10 things I'm doing at 44 to live an amazing life at 94 (and beyond): 1) I'm removing most processed sugars and ultra-processed foods from my diet.…
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Today marks one year at Crossmedia. (LinkedIn jumped the gun and thought it was last week, silly LinkedIn.) I've been in this business for a long…
Today marks one year at Crossmedia. (LinkedIn jumped the gun and thought it was last week, silly LinkedIn.) I've been in this business for a long…
Liked by David Rollo
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i built a 7 figure agency as a solopreneur with this extremely unconventional scaling methodology. play Factorio. yes, it's a video game. you…
i built a 7 figure agency as a solopreneur with this extremely unconventional scaling methodology. play Factorio. yes, it's a video game. you…
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From Prof G Markets… Invest in OpenAI or Perplexity? Full episode of Prof G Markets on Apple Podcasts or Spotify.
From Prof G Markets… Invest in OpenAI or Perplexity? Full episode of Prof G Markets on Apple Podcasts or Spotify.
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The most productive organizations are proactively developing strategies to deliver sustainable growth. Discover what they're doing differently and…
The most productive organizations are proactively developing strategies to deliver sustainable growth. Discover what they're doing differently and…
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when you trust your product risky stunts don't feel risky P.S. If you haven’t checked out my newsletter, it has over 52k marketers and founders…
when you trust your product risky stunts don't feel risky P.S. If you haven’t checked out my newsletter, it has over 52k marketers and founders…
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Perception is reality... Regardless of the value you deliver, having your product/service be appreciated, valued, and measured is based on the…
Perception is reality... Regardless of the value you deliver, having your product/service be appreciated, valued, and measured is based on the…
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Here in Vegas for Money20/20 - if you're here too, let's sync up! If you can't find me, look for me near this fine crowd of Atlanta innovators…
Here in Vegas for Money20/20 - if you're here too, let's sync up! If you can't find me, look for me near this fine crowd of Atlanta innovators…
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DATCON'24 did NOT dissapoint! 🙌 The entire OTR Solutions and Epay Manager Team want to give a HUGE shout-out and THANK YOU to DAT Freight &…
DATCON'24 did NOT dissapoint! 🙌 The entire OTR Solutions and Epay Manager Team want to give a HUGE shout-out and THANK YOU to DAT Freight &…
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We're thrilled to announce that we've been awarded the Inc. Founder Friendly Award once again! As one of only 14 firms to achieve this honor for six…
We're thrilled to announce that we've been awarded the Inc. Founder Friendly Award once again! As one of only 14 firms to achieve this honor for six…
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I first met Maddy Apsey a decade ago at Moxie. We didn’t work directly together, but we just clicked. Fast forward to our time at 360i, and I saw…
I first met Maddy Apsey a decade ago at Moxie. We didn’t work directly together, but we just clicked. Fast forward to our time at 360i, and I saw…
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A country song as a leadership lesson? Yes! Many leaders suffer from this… in 90 seconds; you’ll understand it’s your choice. #mikepitcher…
A country song as a leadership lesson? Yes! Many leaders suffer from this… in 90 seconds; you’ll understand it’s your choice. #mikepitcher…
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When someone says something that makes you feel good. Say it to others.
When someone says something that makes you feel good. Say it to others.
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Is OBSESSION a bad thing? I used to think so. But after listening to “Winning”, by Tim Grover*, I believe there’s a healthy version of obsession —…
Is OBSESSION a bad thing? I used to think so. But after listening to “Winning”, by Tim Grover*, I believe there’s a healthy version of obsession —…
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Nice clip about #masculinity on Real Time with Bill Maher last week. Thank you, Joe Scarborough.
Nice clip about #masculinity on Real Time with Bill Maher last week. Thank you, Joe Scarborough.
Liked by David Rollo
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Steven MacDonald
The discussion with Lori Brokaw Stout on redefining partner relationships is noteworthy. Her focus on quality over quantity in partnerships and ensuring mutual benefit challenges traditional metrics-driven approaches. This strategy of aligning partner values with company culture could significantly enhance B2B ecosystem effectiveness. #CMO #ChiefMarketingOfficer #podcast #B2B #C-Suite #B2BContent #B2BMarketing #B2BSales #PartnershipStrategy #ChannelMarketing #B2BEcosystem #ValueAlignment
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Debbie Benadiba
As Streaming TV (STV) surges past 40% of TV usage, advertisers must harness its full potential by building robust measurement capabilities. By leveraging unique reach tracking, engagement measurement, and cross-channel conversion attribution, STV can transform from a brand-awareness tool to a comprehensive advertising channel. With advanced metrics like attention indices and direct engagement actions, STV offers unparalleled insights into ad effectiveness! #advertising #television #engagement
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Scott Howe
The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!
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Cliff Campeau, MBA, PCM®
Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.
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Robert Douglas
So glad to see Digiday and Kimeko McCoy write about retail media networks that every marketer, especially those in CPGs, needs to read and absorb. There are pros and cons. My business partner Boris Litvinov contributes. Unfortunately, we are seeing marketers over-invest in RMN with blind faith without realizing the 2X-6X cost implications which affects ROI/ROAS. In an economy when budgets are so tight, no CPG marketer can afford to be that frivolous with their investments, but they are. #rmn #retail #media #retailmedianetworks
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