David Reed

I read this succinct piece from Aquent Studios about the power and value of brand experience design, check it out. There are some quotes I wanted to share because they directly speak to our work Territory, Inc.: • "Brand experience design is not a one-size-fits-all endeavor. It is customized and adaptable, covering multiple facets." • "User journeys should be mapped meticulously, ensuring that each touchpoint along the customer's path reflects the brand's vision and purpose. It's about telling a consistent story, from awareness to advocacy." • "Fostering an innovative spirit and an agile approach to design ensures that your brand remains fresh and in sync with evolving customer expectations." • "[Brand experience design] reaches inward, leveraging a brand's values, mission, and customer promise to cultivate a unified, compelling story. This approach harmonizes all the design elements within an organization, ensuring no confusion, no mixed signals—only a singular, powerful brand presence." Human connection is always at the heart of storytelling and design. Thanks Aquent and Territory for demonstrating the myriad of ways brand experience design can have immediate value to businesses and their audiences. 🖼 📸 📈 #brandexperiencedesign #experiencedesign #designthinking #usercentereddesign #emotionalconnection #valuethroughdesign https://lnkd.in/gk-RZmdp

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Awesome to see Google expanding their Virtual Try On (VTO) technology by launching VTA for apparel ads. I've been talking about this as the future of social commerce for years and it's amazing to see it in action. A few quick benefits for brands that come to mind: - Decreased returns - Enhanced buying confidence, leading to a shorter purchase funnel - Easily showcase variations - Ability to match outfits to increase cart value

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