Dara Denney

CNET and Best Buy just announced that they're getting into business with each other in a big way. The two companies are introducing a new advertising business where buyers can purchase across both CNET and Best Buy. According to the press release, "Best Buy and CNET are offering brands the opportunity to engage larger audiences of high-intent shoppers, strengthening the reach and impact of their messages." Two months ago, Mike Mallazzo wrote (for A Media Operator) about why Best Buy should CNET. While this isn't a true M&A deal, the spirit is there. To read his full piece, check out the link in the comments. #media #retailmedia

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What’s the future of influencer marketing? 🤔 In the latest episode of eCom Pulse, I sat down with Ryan Schram, President and COO of IZEA, to explore the exciting landscape of the creator economy. Ryan shares IZEA’s journey from the early days of the industry to becoming a global leader in influencer marketing, offering practical advice on: 🔹 Implementing integrated marketing strategies 🔹 Building and leveraging community-driven and advocate marketing 🔹 Differentiating between influencers, ambassadors, UGC, and CGC 🔹 Staying agile and using technology effectively in marketing Don’t miss this conversation with Ryan Schram - https://lnkd.in/ek-bxcxQ #eComPulse #InfluencerMarketing #CreatorEconomy #MarketingStrategies #IZEA

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What does the future of influencer marketing hold? Collaborations that: → Prioritize authentic partnerships → Infuse creativity storytelling → Engage niche audiences After working closely with brands and influencers for many years... Here are some cool trends I’m seeing ↓

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I scraped 300k agencies. I’ve got things like their service, country, headcount, and more. You can filter the google sheet for “ad agencies, <100 people, in United States.” Drop in your favorite enrichment tool, grab your emails, and you’re good to go! Apollo and Zoominfo don’t have filters for “industries” like agencies. This crucial first step gets you the right companies so can write targeted cold emails. Preview it here! https://lnkd.in/dSFFaQJf

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I love sprint testing. It's so powerful to test problem messages in $30 increments to understand exactly what your customers want right now. Seriously feeling pumped! #paidmedia #whitelabel #mediabuying #productmarketfit

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The Power of Fair Compensation with TikTok Shop Affiliates When it comes to working with affiliates and influencers, fair compensation is everything. You can still run paid influencer partnerships and campaigns, but with TikTok Shop’s integration, commission-based relationships are a game changer! Why? TikTok automatically calculates, tracks, and pays out commissions for you. It’s seamless and SO easy—seriously, why wouldn’t you do it? When setting commission rates, people often recommend 5-10%, but a sweet spot to get started is 30%. It’s eye-catching, and influencers will be eager to jump in and work with you. Plus, with this model, the more influencers post and engage, the more they earn. The best part? You can easily track everything. See who your top sellers are and who’s driving sales, and then focus more energy on those creators who are crushing it! It’s a win-win for brands and affiliates alike. 🌟 #AffiliateMarketing #TikTokShop #InfluencerMarketing #Ecommerce #MarketingTips #FairCompensation Trndsttrs TikTok 😃

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