Danielle Shamos

Interesting insight into conversations between Google and publishers, all seemingly focused on yield optimization for their respective organizations with little discussion on improving advertiser campaign performance or return-on-ad-spend. Advertisers investing in programmatic digital media really need to take note of the continued lack of transparency, hidden ad tech fees, and manipulative pricing methodologies that are emblematic of this space and that are sapping their working media dollars.

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The clean room future is no longer on the horizon – it’s here. And for leading companies in every industry, clean rooms are transforming marketing strategies. 80% of advertisers spending over $1B on media are already using them. But here's the thing – most brands are only scratching the surface. While many are using clean rooms for audience insights, only a third are leveraging advanced measurement like attribution and ROAS. And broader collaboration across partners and complementary brands offers even greater potential. Modern clean rooms are now fully interoperable, breaking down silos between brands, retailers, and media partners. In talking with companies across industries, I constantly hear their desire to get started, but also recognize that this represents unexplored territory for many. To help companies navigate the complexity, LiveRamp has put together a playbook of some of the most common tactics, and I've attached a link here. Happy reading!

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🚀 Exciting insights from Amy, emphasizing the role of data & AI in retail media and how it enhances shopping experiences with real-time personalization. Merging commerce and media has become crucial with AI at the forefront of creating personalized consumer interactions. More insights in the full link to the content below! 💡 #RetailMedia #DataDriven #AI #Personalization #Commerce

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The landscape of Programmatic and Digital Advertising in the US is evolving rapidly. One of the most significant trends we're seeing is the rise of Connected TV (CTV) advertising. According to eMarketer, CTV ad spending in the US is expected to reach $27.5 billion by the end of 2024. This shift is driven by the increasing number of households cutting the cord and opting for streaming services. As a result, advertisers are reallocating budgets to capture this engaged audience. Another key trend is the growing importance of first-party data. With privacy regulations tightening and third-party cookies on the decline, brands are focusing more on collecting and leveraging their own data. This shift is not just about compliance; it's about creating more personalized and effective ad experiences. Companies that can harness first-party data effectively are seeing higher ROI and better customer engagement. Lastly, the integration of AI and machine learning in programmatic advertising is transforming how campaigns are managed and optimized. AI-driven algorithms are enabling more precise targeting, real-time bidding, and dynamic creative optimization. This technology is helping advertisers to not only reach the right audience but also to deliver the right message at the right time, enhancing overall campaign performance. What trends are you noticing in the Programmatic and Digital Advertising space? Share your thoughts in the comments below or visit us at https://lnkd.in/d3tM8ET to learn more about how we can help you navigate these changes. #DigitalAdvertising #Programmatic #MarketingTrends

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Whether you’re targeting a niche group or casting a wide net, lead-generation solutions should always align with your unique goals and budget. One key marketing principle to remember: understanding your audience’s pain points is critical for crafting effective campaigns. Before starting your next ad push, ask yourself these 5 essential questions to ensure your strategy is on point: https://bit.ly/3B0mL21 #LeadGeneration #MarketingStrategy #Valpak #Clipp

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