Daniel Lacey

Let's prepare for a delicious discovery! Explore the assortment! Ideal as a dip, simmering base, or sauce. Join us on Founders Day! 🍲 Super Greens Saag Flavor Profile: Earthy, roasted, and tangy. Inspiration: Based on a traditional recipe from Delhi and Punjab, this dip brings the essence of Northern Indian warm greens to the American palate. Usage: Ideal as a drizzle on toasts, added to salad bowls, or served with rice and beans. Attributes: Gluten-free, dairy-free, and contains no added oils. 🍲Sweet Potato Bhaji Flavor Profile: Decadent, buttery, and saucy. Inspiration: A modern twist on India’s street food classic, typically found from New Delhi to Mumbai. Ingredients: Made using sweet potatoes from California and cauliflower from Colorado. Usage: Perfect for any time of the day, offering a rich, dairy-free experience. 🍲Tandoori Masala Flavor Profile: Smoky and spicy, this is the boldest flavor in their lineup. Inspiration: Captures the essence of dishes cooked in a traditional Indian tandoor, known for producing exceptionally delicious food. Ingredients: Made with tomatoes, beets, cashews, and spices, offering a rich texture suitable for both dipping and cooking. Company Ethos: Founder’s Vision: Mehek Khera founded Niramaya to promote health through Indian foods, addressing the growing need for convenient, globally inspired flavors among busy adults. Cultural Connection: Niramaya, meaning "Wellness" in Sanskrit, is a minority, women-owned brand that celebrates heritage through its product offerings. Product Versatility: These dips can be used as spreads, simmer sauces, or enjoyed straight from the jar, providing both nutritional value and convenience. #NiramayaFoods #IndianInspired #GlobalFlavors #HealthyEating #WellnessInFood #MinorityOwned #WomenOwned #PlantBased #GlutenFree #DairyFree

9

2 Comments

The August | Q3 issue of Commercial Baking is out now!​​ Check out what we have in store with this issue.⬇️​​ ⛰️ Featured Bakery: BQ Denver | Read about the first McDonald’s-dedicated facility in the US, and why Bimbo QSR invested nearly $6 million investment in the bakery.​ 💡 Executive Profile: Jill Bommarito | Meet the founder and president of Ethel's Baking Company and learn why having a growth mindset is non-negotiable.​ 📈 Emerging Brand: Sweet Fields | Learn about the Black woman-owned vegan cinnamon roll producer that is becoming a household name just five years in.​ 🦺 Critical Issues: #FSMA Rule 204 | Dive into what bakers must know regarding the Food Traceability Rule, set to go into effect in 2026.​ 🍒 Product Development: Flavors at Scale | See how seasonal offerings and “newstalgic” LTOs can boost a #baking company’s bottom line.​ 🥧 Category Outlooks and Insights: Crackers and Pie | Unpack the latest #trends and data for these core categories.​ 🎓 CB Exclusive: #BNEF | Explore how the Bakers National Educational Foundation looks to build excitement for the industry among the next generation.​ #FutureInBaking Plus: Seen and Heard, supplier solutions, multimedia content … and much more.​ Read the digital edition ➡️ https://bit.ly/3WxWAqG #commercialbaking #bakingindustry

91

3 Comments

During the Organic Produce Summit this month, I had the honor of hosting a labeling discussion. The panel unanimously agreed that we're confusing consumers on label, making their purchasing decisions more complex rather than easier. At that same event, I met Erin Healy, M.P.H. and learned of NEW tools that USDA National Organic Program (Agricultural Marketing Service) has created for producers and retailers to help communicate more directly with consumers about their certified organic products. Check our the #USDA #Organic #Consumer Outreach #Toolkit - link in the comment below. And reach out to Erin with any questions about using this data in your marketing or in your stores. #OPS2024 #agrimarketing #consumermessaging

24

1 Comment

Bringing two complimentary brands together can be innovative and drive huge growth.  But this caught my eye last week in the grocery store-- and not in a good way. I think of PepsiCo's #SmartFood as a brand that appeals to shoppers who want slightly healthier snacks. It's a name that implies you are making the right choice-- ingredients you recognize, only 70 calories per serving, but still yummy. It appeals to me! So when you add a #Doritos Flamin Hot logo to a bag of SmartFood, I'm confused.  It no longer feels smart or healthy. Not only do I not want to buy it, but it makes me question the brand all together.  I know the team was probably trying to expand with bolder flavors-- but this feels like a brand collaboration gone wrong to me. What do you think-- good idea or flop?  #Marketing #Innovation #LineExtension

5

6 Comments

I’m starting to notice a significant shift in the beverage industry. Particularly with non-alcoholic options like Kin Euphorics reaching a broader and more health-conscious audience. Bella Hadid’s non-alcoholic brand, Kin Euphorics, exemplifies how vibrant branding and strategic product positioning can captivate consumers, especially Gen Z. The brand’s use of gradient colors cleverly signifies the energy the beverage imparts, appealing not just visually but aligning with the wellness trends that are driving market growth. However, even a visually appealing brand like Kin could enhance its connection with consumers. Featuring Bella Hadid more prominently could leverage her sober lifestyle, bolstering the brand’s authenticity. Furthermore, rethinking incentives beyond free shipping might better convert browsing into buying. The non-alcoholic beverage market is on a robust growth trajectory, projected to grow at a CAGR of 4.7% through 2028, driven by a surge in demand for healthier beverage options and functional drinks. This makes it an exciting time for brands like Kin Euphorics, which are well-positioned to capitalize on these trends. 🥂 What strategies do you think are most effective for non-alcoholic brands trying to make a mark in this growing sector?

47

11 Comments