Daniel A. Young

Build trust, awareness, and conversions all at once! Native advertising bridges the gap, creating a natural connection with your audience that drives results. #NativeAdvertisingWins #SeamlessMarketing 

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As we gear up for 2025, we're reimagining how we measure success and elevate performance for our clients. 🎯 In today’s evolving media landscape, it’s no longer just about impressions—it’s about aligning every dollar spent with your brand’s goals. In his latest insights, our CEO, Seth Hargrave, explores how integrating #OKRs into #MediaBuying unlocks sharper focus, accountability, and better outcomes for advertisers. If you're a CMO or Marketing Director seeking clarity and smarter strategies for 2025, this one's for you. Don’t miss it! 👇 #MediaPlanning #MarketingStrategy #AdvertisingResults #CMO #OKRs

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**🚢 Port Closures Update: Take Action Early! 🚢** As we head into the crucial holiday season and utilizing year-end budgets, the promo industry will likely experience lower inventory levels due to the dockworker’s strike that began earlier today. The severity of shortages and possible price increases will be determined by how long the strike lasts. The shipping industry’s rule of thumb is that it takes 5 days to “catch up” for each day of closure, so a strike lasting 2 weeks will mean port congestion and delays until the end of the year. West Coast ports do not have the capacity to accept even half the excess volume diverted from the East Coast so we can expect backlogs and delays there too. We implore everyone to get ahead of the push and order your holiday merch early to avoid potential disruptions. We are closely monitoring and staying in regular contact with our vendor partners to ensure smooth operations and timely deliveries for all our clients. Don’t wait—let’s work together to stay prepared. Reach out to us with any questions or for further assistance. We’d love to help you! #Brandedmerch #promoswork #Logistics #SupplyChain #PortClosures #StayAhead

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To hire union talent and crew... or not to hire union talent and crew. It's a question that all commercial producers and advertisers face at one time or another. Union workers will come with top talent and notoriety, giving a face to your brand. While non union will be much more cost effective. Each option comes with its pros and cons... so how do you know which you should choose on your next production? Find out here 👉https://lnkd.in/gYdt7862

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Why the resurgence of 'full-service' agencies? Did they truly ever fade away? Gain deeper insights into this evolving landscape with perspectives from industry leaders like our CEO, Jennifer Berry. Digitas has been full service for over 20 years, strategically partnering with clients on real business and marketing challenges. Bringing multiple skill sets and capabilities to the table, we deliver results across CRM, media, social, tech, and commerce. We believe marketers want this for efficiency, consistency, and impact. And so do their customers. Read more: https://lnkd.in/e52UGPZr #AdvertisingTrends #FullService #DigitasUK #PowerOfConnection #ImpactEveryday

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Bring the holiday magic to your marketing campaigns with Alliant Audiences! Reach shoppers searching for the perfect gifts and maximize your seasonal impact across key holiday gift categories. ❄️ Check out our taxonomy of 2,600 audiences, featuring 200 NEW audiences across all categories: https://hubs.ly/Q02KvmG50 #AlliantAudiences #DataDrivenMarketing #HolidayMarketing

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