Dan Fleetwood

I recommend becoming as knowledgeable as you can in a subject, including market research. This background will provide you with the foundation needed to accurately apply your creativity. While it might involve some trial and error, staying consistent and committed is key.

In my experience, being creative helps you solve problems in a unique way. For example, whether you're coming up with research questions or analyzing data, having a creative mindset gives you the edge you need to be successful. Plus, it's great for spotting patterns and getting insights that actually mean something. Finally, being creative in market research isn't just a bonus, it's a game changer in business overall.

Get involved in the industry outside of your company. There are many organizations globally where you can volunteer and contribute. This will help you get to know and network with senior leaders by default.