About
I help b2b companies grow revenue by enabling GTM excellence.
Articles by Craig
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Calling Prospects on Cell Phones: Good or Bad Call? (Pun Intended)
Calling Prospects on Cell Phones: Good or Bad Call? (Pun Intended)
This post originally appeared on my blog, the Funnelholic, as Is It Okay to Call Prospects on Their Cell Phone? I don't…
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Old School Meets New School: The Resurgence of "Calling High"
Old School Meets New School: The Resurgence of "Calling High"
This post originally appeared on my blog, the Funnelholic, with the title: Call High and Wide Said the Wise Man. When I…
12 Comments -
You Want to Go Where Everybody Knows Your Name
You Want to Go Where Everybody Knows Your Name
This post originally appeared as "Humanize it" on the Funnelholic blog. You have heard it before and it's true --- Make…
6 Comments
Activity
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Congratulations to honeycomb.io on the launch of Honeycomb Log Analytics and the Honeycomb Telemetry Pipeline! This launch enables the ingestion of…
Congratulations to honeycomb.io on the launch of Honeycomb Log Analytics and the Honeycomb Telemetry Pipeline! This launch enables the ingestion of…
Liked by Craig Rosenberg
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Today, we're launching the most significant expansion to Honeycomb's observability offering... maybe ever. I'm delighted to announce the launch of…
Today, we're launching the most significant expansion to Honeycomb's observability offering... maybe ever. I'm delighted to announce the launch of…
Liked by Craig Rosenberg
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System prompt for this conversation with my Tavus Mini-Me: "You are good at identifying items shown to you. Be cheerful and nice."
System prompt for this conversation with my Tavus Mini-Me: "You are good at identifying items shown to you. Be cheerful and nice."
Liked by Craig Rosenberg
Experience
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Education
Publications
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Annual Inside sales Influencers
Radius blog
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Annual Inside sales Influencers
Radius blog
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Grande Guide to Social Selling
Eloqua
See publicationSocial selling is not mystical, it's selling but better. I was the lead writer on this Grande Guide on social selling along with some amazing co-authors like Anthony Iannarino. Enjoy!
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BLOGTASTIC! Growing and Making a Difference Through Blogging
RAJESH SETTY/Mobstac
See publicationCool Ebook I contributed to. Lots of amazing contributors talking about blogging, how you can contribute more, make a difference through your blog AND accelerate your own growth.
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Best Practices for Setting up a Lead Scoring System
Act-on Software
Lead scoring works, but getting started can be intimidating. Matt Heinz, President of Heinz Marketing and I share the eight linear steps to getting started, and making lead scoring work for you.
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Generate Sales Leads With Virtual Events
Dennis Shiao
I wrote the forward to this great book. Virtual events can be a dream for marketers. They can generate leads cost effectively and they facilitate real-time interactions with sales prospects that can lead to quicker and more efficient marketing qualification. Dennis Shiao, a virtual events expert, takes you from the planning process, to audience generation and engagement strategies and finally to lead qualification and follow-up. Dennis shows you how to use virtual events to fuel your sales…
I wrote the forward to this great book. Virtual events can be a dream for marketers. They can generate leads cost effectively and they facilitate real-time interactions with sales prospects that can lead to quicker and more efficient marketing qualification. Dennis Shiao, a virtual events expert, takes you from the planning process, to audience generation and engagement strategies and finally to lead qualification and follow-up. Dennis shows you how to use virtual events to fuel your sales pipeline.
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8 Content Marketing Mistakes to Avoid
Act-on Software
Learn the eight deadly sins of content marketing, from the structural (don't overlook calls to action) to the intangible (what not to focus on). Five experts participated in a fascinating panel discussion: Ardath Albee, Marketing Interactions; Matt Heinz, Heinz Marketing; Carmen Hill, Babcock & Jenkins; Marcus Sheridan, The Sales Lion and me.
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Projects
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32 Sales Tools for 2013
Following an extremely successful webinar hosted by InsideView and Craig Rosenberg, titled: "31 Must Have Sales Tools for 2013," this eBook was created as a digest of the webinar and thought leadership piece.
6 B2B sales experts came together to find the 32 sales tools they use and recommend to all sales teams for 2013. This eBook covers all of those tools complete with screenshots, quotes from the webinar and descriptions of the product.Other creators -
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Grande Guide to Social Selling
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An introduction to social selling featuring Craig Rosenberg, a host of other experts.
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Languages
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English
Native or bilingual proficiency
Recommendations received
4 people have recommended Craig
Join now to viewMore activity by Craig
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After four years on the board, I’m taking on a new role as CMO at Dialpad! Such an exciting moment as we welcome Surfboard to Dialpad and celebrate…
After four years on the board, I’m taking on a new role as CMO at Dialpad! Such an exciting moment as we welcome Surfboard to Dialpad and celebrate…
Liked by Craig Rosenberg
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We're excited to announce our investment in Galileo 🔭 AI is transforming the enterprise. But, the absence of effective evaluation and observability…
We're excited to announce our investment in Galileo 🔭 AI is transforming the enterprise. But, the absence of effective evaluation and observability…
Liked by Craig Rosenberg
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You don’t need 100,000 followers to be WILDLY successful on LinkedIn. Here are my 3 favorite stories of people who had their mind blown by the power…
You don’t need 100,000 followers to be WILDLY successful on LinkedIn. Here are my 3 favorite stories of people who had their mind blown by the power…
Liked by Craig Rosenberg
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Explore more posts
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Eyal Elbahary
Give me less manual work and more trust in my CRM! In the second episode of our CPQ Pro Tips series with partner Thriviti, Brenton West shows us how DealHub.io CPQ uses automation to save time, sync data, and give you confidence to take effective decisions on deals in real-time. More in the series here > https://lnkd.in/dAXwi-qV #CPQ #Automation #ProTips
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JP Leggett
The same page… AEs, SDRs, CSMs & renewal managers How are you tracking to your goal achievements 🎯? Some mid-year reminders for the team. - Re-align to find out what has changed in your shared account(s) - Stay connected on a regular cadence - Build report and trust - you want to rely on each other - Meet in person if possible - see previous bullet - Enable tough feedback sessions - so important - Share current customer status and revisit top priorities - Strive for a unified front & strategy - Known when to engage leadership - target this as a step - Share your success metrics, KPIs, and percent to goal Success is a #team sport Have a great day!
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Jimit Mehta
Go Beyond ICP: Unlock Advanced Account Selection for Next-Level ABM 🚀 In ABM, relying on just your Ideal Customer Profile (ICP) is no longer enough to move the needle. Winning the best accounts requires a laser-focused, data-driven strategy that goes way beyond the basics. Here’s how top marketers are doing it: 1. Activate Intent Signals 🔥 Stop relying on static firmographics. Real-time intent data helps you zero in on accounts actively searching for solutions like yours. This ensures you’re targeting the accounts that are ready to engage, not just a broad ICP list. 2. Analyze Technographics 🔧 Knowing what tools your prospects already have in place gives you a competitive edge. Technographics allow you to personalize messaging based on their current tech ecosystem, helping you position your solution as the natural upgrade or complement. 3. Deploy Predictive Insights 📊 Predictive analytics can be a game-changer in ABM. By analyzing patterns from past interactions and behaviors, you can predict which accounts are most likely to convert. Focus on these high-value accounts to maximize your marketing and sales efforts. These advanced tactics ensure that your ABM campaigns target the right accounts at the right time, giving you the precision to drive better results with less waste. Are you ready to go beyond ICP? #ABM #MarketingTech #B2BMarketing #DemandGen
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Andrew Bolis
How to win more sales deals with AI 👇 Work smarter, not harder. A guide for sellers! Less admin work. More selling. Use tl;dv to: → Auto-record calls to capture key points → Automate CRM updates to save time → Write follow-up emails much faster → Find gaps in your sales process 📌📌 Try tl;dv (it’s free to use): https://bit.ly/3ybUnbK
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Anand Shah
Do not read this post if your quota attainment per seller is >70%, Average Deal Sizes have grown >2x in the last year and if you don't need more Sales Pipeline. For those of you that do, I'm proud to announce a revolutionary way for your GTM teams to drive productivity with DatabookGPT. But, don't listen to me, listen to our customers: “As we pilot the new DatabookGPT, we find it’s driving down the creation of our initial account plans from seven weeks to seven minutes,” said Chris Smith, Chief Strategy Officer at Grant Thornton. “It's a game changer." "Every AE at Databricks lives by our value of 'customer obsessed.' Understanding the value the Data Intelligence Platform delivers for every customer is essential. DatabookGPT was built on Databricks and supports our sellers by giving them that account intelligence," said Ron Gabrisko, Chief Revenue Officer at Databricks. "Through our teams' use of Databook, we saw our average deal size increase by 54.8% in FY24", said Kirsty Mundy, WW Field Enablement Microsoft, Industry Solutions Delivery Learn more at www.databook.com. It's Generally Available now for companies looking to grow their deal sizes, shorten their sales cycles, and grow pipeline. #accountintelligence #enterprisesales #strategicrelationshipmanagement
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